WHY BUSINESSES USE
Can your business afford to
NOT be on Facebook?

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

2
Probably not

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

3
Your customers
(and everyone else)
are on Facebook

4
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

5
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

6
Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

7
Trivia Time!

8
Wal-Mart
34 MILLION fans, more than 32 MILLION in the U.S.!

9
Top Brands on Facebook in the U.S.

Source: socialbakers.com

10
Top Brands on Facebook in the World

Source: socialbakers.com

11
Trivia Time!

12
Tostitos
More than 65,000 new fans every day!
13
Why Businesses Use Facebook
• Interact with customers and get a pulse
on the customer base
• Brand awareness
• Humanize th...
Interact With Customers

15
Brand Awareness

16
Humanize the Brand

17
Drive Traffic

18
Sell Products and Services

19
Generate Leads

20
Thought Leadership

21
Why People “Like” Businesses
on Facebook
• Customer service
• Exclusive content and
information
• Deals
• Brand loyalty/Fa...
Customer Service

23
Exclusive Content and Deals

24
Brand Loyalty

25
How Does Facebook Affect
Shopping Behavior?

26
How Does Facebook Affect
Shopping Behavior?

27
What Works for Businesses
on Facebook?
•
•
•
•
•

Exclusive content
Interactive content
Humor, colloquial verbiage
Not too...
Exclusive Content

29
Interactive Content

30
Humor

31
The 80/20 Rule
Only 20% of your content should be promotional!
Don’t do too much of this…

32
The 80/20 Rule

…or you’ll get a reaction
like this

33
Expert Info

34
Resources
•
•
•
•
•
•
•
•
•

NEOhioMediaGroup.com/blog
AllFacebook.com
SocialMediaExaminer.com
SocialBakers.com
SocialMedi...
36
Upcoming SlideShare
Loading in …5
×

Why Businesses Use Facebook

439 views

Published on

Why do businesses use Facebook and why do people like businesses pages on Facebook?

Published in: Social Media, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
439
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Businesses Use Facebook

  1. 1. WHY BUSINESSES USE
  2. 2. Can your business afford to NOT be on Facebook? Source: http://www.grosocial.com/graphics/facebook-numbers-help/ 2
  3. 3. Probably not Source: http://www.grosocial.com/graphics/facebook-numbers-help/ 3
  4. 4. Your customers (and everyone else) are on Facebook 4
  5. 5. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 5
  6. 6. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 6
  7. 7. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 7
  8. 8. Trivia Time! 8
  9. 9. Wal-Mart 34 MILLION fans, more than 32 MILLION in the U.S.! 9
  10. 10. Top Brands on Facebook in the U.S. Source: socialbakers.com 10
  11. 11. Top Brands on Facebook in the World Source: socialbakers.com 11
  12. 12. Trivia Time! 12
  13. 13. Tostitos More than 65,000 new fans every day! 13
  14. 14. Why Businesses Use Facebook • Interact with customers and get a pulse on the customer base • Brand awareness • Humanize the brand • Drive Traffic • Sell products/services • Generate Leads • Thought Leadership 14
  15. 15. Interact With Customers 15
  16. 16. Brand Awareness 16
  17. 17. Humanize the Brand 17
  18. 18. Drive Traffic 18
  19. 19. Sell Products and Services 19
  20. 20. Generate Leads 20
  21. 21. Thought Leadership 21
  22. 22. Why People “Like” Businesses on Facebook • Customer service • Exclusive content and information • Deals • Brand loyalty/Fandom 22
  23. 23. Customer Service 23
  24. 24. Exclusive Content and Deals 24
  25. 25. Brand Loyalty 25
  26. 26. How Does Facebook Affect Shopping Behavior? 26
  27. 27. How Does Facebook Affect Shopping Behavior? 27
  28. 28. What Works for Businesses on Facebook? • • • • • Exclusive content Interactive content Humor, colloquial verbiage Not too much self-serving content Expert info, helpful tips 28
  29. 29. Exclusive Content 29
  30. 30. Interactive Content 30
  31. 31. Humor 31
  32. 32. The 80/20 Rule Only 20% of your content should be promotional! Don’t do too much of this… 32
  33. 33. The 80/20 Rule …or you’ll get a reaction like this 33
  34. 34. Expert Info 34
  35. 35. Resources • • • • • • • • • NEOhioMediaGroup.com/blog AllFacebook.com SocialMediaExaminer.com SocialBakers.com SocialMediaToday.com HubSpot.com Facebook.com Mashable.com 35 Slideshare.net/NEOhioMediaGroup
  36. 36. 36

×