An Interactive Branding Masterclass. This thoughtful workshop is designed to help you understand why your brand matters. We will focus on making your brand charismatic, to the point that people believe there is no substitute. This workshop requires you to undertake individual exercises; make sure to bring notepads/laptops. Skill Level: All Levels What You'll Learn: - Why your company is important - Your brand vision - Your purpose - What makes you stand out from the crowd About the speaker: David Cowan is the co-founder and Marketing Director of Little Ape, a UK-based creative agency. Built by the people who have worked with Red Bull, Johnnie Walker and The North Face, Little Ape specialises in building brands people believe in. littleape.co.uk linkedin.com/in/himynameisdavid

1. Brand
Masterclass
Presented by Little Ape

3. What is a brand?

4. What is a brand?
A person's gut feeling about a product, company or service
- Marty Neumeier

6. A brand new company that
sells the coffee beans that
are disguarded by
corporations due to
deformity.
Deformed Coffee
Mary

7. CORE 1
What do you want
to be remembered
for doing?01

9. The Obituary
"Deformed Coffee were an innovative business that
encapsulated what it means to be resourceful. They
believed that every bean deserved the opportunity
to fulfil its potential, and they worked hard to deliver
this. This attitude was consistent throughout the
business; they encouraged every person to be
creative and celebrate their individuality, while
providing great quality coffee."

10. Core 2
Why are you doing
it?02

11. "To refresh the world"
"To put a computer on every
desk and every home"
Purpose

12. Mary's Purpose
What are the functions out with making money?
- make high quality coffee
- reduce needless waste
- making everyone feel included

13. Deformed Coffee
To use coffee to make the world more inclusive

14. CORE 3
What is your
vision?03

15. Purpose = Altruistic
Vision = Pragmatic

16. "To advance mans
capabilities to the heavens"
"To put a man on the moon
by the end of the 1960s"
NASA

17. To provide 500 job
opportunities for people
who are homeless in 5
years.
To use coffee to make the world
more inclusive.
Tell The
World!

18. CORE 4
Are we top in our
class?04

19. What is
our class?
Coffee
Company?
Social Organisation?
Charity?
Waste Management
Company?

20. What is
our class?
Coffee
Company
Social Organisation?
Charity?
Waste Management
Company?

21. What is our
expertise?
What are we the
only choice for?

22. "XXXX is the only XXXX
that XXXX"
Onlyness

23. Deformed Coffee
The only coffee company that does not discriminate

25. myprop.it
...

26. - Brand Guidelines
- Brand Strategy
- Launch Plan
- Advertising Composition
Identity System :
- Name
- Design
- Mission
- Culture
- Communications
Brand Book :

27. Thank
You.
linkedin.com/himynameisdavid
littleape.co
@wearelittleape