Maximising Business Potential Through Culture
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The document discusses how business culture can provide a competitive advantage through effective marketing and innovation strategies. It argues that culture should be viewed as a business process with clear direction provided through a well-defined vision and mission. A company's mission statement should clearly identify its target customer, core offering, and point of differentiation. Leading the organization with the right culture involves evangelizing both the customer and employee experience. Treating culture as a self-correcting process that is bottom-up driven, rather than top-down, can help condition the organization for necessary changes.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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[To download this presentation, visit:
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
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Digital Transformation Frameworks: Driving Digital Excellence
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
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Maximising Business Potential Through Culture
- 1. Maximising Business Potential Through Culture Leveraging the Competitive Advantage Margaret Manson | Chief Inspirator | InnoFuture
- 2. New ‘Silicon Valley’ - Gangnam Style
- 3. Passion For Making a Difference
- 4. Business has Two Functions: Marketing and Innovation
- 5. The Challenge. Think differently about Marketing and Innovation.
- 6. Complexity is the Silent Killer of Business.
- 7. Non-Negotiable Principles Southwest Airlines: “THE low-fare airline” “Will adding a chicken Caesar salad help us be “THE low-fare airline” in those markets?”
- 8. Designed to Achieve Bigger Goals: Continental Airlines: “On-Time Arrivals”
- 9. Designed to Achieve Bigger Goals: Alcoa: “No worker accidents”
- 10. Who Moved My Cheese? Minding the Competitive Advantage Nokia
- 11. Who Moved My Cheese? Minding the Competitive Advantage Sony
- 12. Who Moved My Cheese? Minding the Competitive Advantage Blackberry
- 13. Who Moved My Cheese? Minding the Competitive Advantage HP
- 14. What You Can’t See, Can Kill You!
- 15. Culture Pays
- 16. Culture Pays
- 17. Culture Pays The holy union of Product and Customer Experience Design ‘Insane.’
- 18. Culture Pays "If we get the culture right, then everything else, including the customer service, will fall into place" Tony Hsieh, CEO, Zappos
- 21. Culture: a Business Process Competitive Advantage “If you put good people in bad systems, you will get bad results.” Stephen Covey
- 22. Culture: a Business Process Six Steps 1. Insight 2. Roadmap 3. Leader 4. Navigators 5. Rituals 6. Toolbox Leader-top-down-driven Process Self-correcting Culture-bottom-up-driven Process
- 23. Culture - a Business Process: Two Strategic Moves 1. Provide Direction 2. Lead by Example
- 24. Providing Direction • Vision “We are what and where we are because we have first imagined it.” Donald Curtis • Mission The Mission is not a slogan.
- 25. McDonalds: Mission • "To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“
- 26. McDonalds: Mission 1. Key Market - the fast food customer world-wide 2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner 3. Differentiation - delivered consistently (world-wide) in a low-key décor and friendly atmosphere.
- 27. Leading by Example Evangelising the Customer And Employee Experience
- 28. Takeaway Dig up your company’s Mission statement and examine it. Does it provide clear answers to these 3 questions? 1. Who is our customer 2. What is our contribution: what is the core service we provide 3. What is your differentiation: What is the ONE thing you need to focus on to ensure you are on the right track and IMPROVING?
- 29. One more thing… This process conditions people for change. Change before you have to!