UAE automotive companies are missing opportunities to target UAE college students through social media. A literature review of the book "Social Media Marketing" discusses how social business practices can create transparent and noticeable connections between customers and businesses. Social media allows businesses to understand customer perceptions and needs through easier feedback. It also helps improve product acceptability and the scope of the business by connecting customers to product design and service improvement. Social networks give organizations exclusive ways to strengthen customer relationships and involve customers in the development process for more solid growth.