SlideShare a Scribd company logo
UAE automotive companies are missing to target UAE
college students through using social media
1 | P a g e
Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3
2 | P a g e
Literature review
For this literature review a book written by Dave Evans and Jake Mckee, titled “Social Media
Marketing”, Sub titled “The Next Generation of Business Engagement” has been taken where
important information about the social media and usages of social media in marketing has been
obtained. According to the author of the book practice of social business through the modern
technique give a formal, noticeable as well as transparent links that relate the customers along
with the business. Besides this, the social business practices internally connect the workforce to
each other as well as back to the consumers. As per the author the social business is the
expansion and improvement of the links among the people and the links are improved which are
used for facilitating the business such as product design, service improvement, market
understanding etc. The social media increase the scope of the business by connecting the
customers with the business (Evans & Mckee, 2010). Moreover, the business organizations can
be able to understand the perceptions of the customers and their needs. By social media the
customers, feedback can be available easily that help in designing the products and thus
acceptability of the products by the business organization has been improved so that the scope of
the organization has been improved. The social media network provides exclusive facilities to
the organizations to form a better link with the customers and involve the customers with the
development of the organization so that the development can be of more solid.
3 | P a g e
References
Evans, D. & Mckee, J. (2010). Social Media Marketing (pp. 4-7). Canada: Wiley Publishing Inc.

More Related Content

Viewers also liked

shenzhen LEADFLY technology co.,ltd
shenzhen LEADFLY technology co.,ltdshenzhen LEADFLY technology co.,ltd
shenzhen LEADFLY technology co.,ltd
Andy Cai
 
Mostafa Nabil's cv
Mostafa Nabil's cvMostafa Nabil's cv
Mostafa Nabil's cv
Mostafa Nabil
 
туикиуциуми
туикиуциумитуикиуциуми
туикиуциуми
Sergii Perun
 
Bomberos gad de cascales
Bomberos gad de cascalesBomberos gad de cascales
Bomberos gad de cascales
Consejo Nacional de Competencias CNC
 
Las verduras
Las verdurasLas verduras
Las verduras
Kihara Cavero Morales
 
Portfolio larissa-lima
Portfolio larissa-limaPortfolio larissa-lima
Portfolio larissa-lima
Larissa Lima
 
Hijos tutores
Hijos tutoresHijos tutores
Hijos tutores
Nadia Velasquez
 
E.b.d jovens 4ºtrimestre 2016 lição 05
E.b.d   jovens 4ºtrimestre 2016 lição 05E.b.d   jovens 4ºtrimestre 2016 lição 05
E.b.d jovens 4ºtrimestre 2016 lição 05
Joel Silva
 
HSS_AS_CPSP_v3.1
HSS_AS_CPSP_v3.1HSS_AS_CPSP_v3.1
HSS_AS_CPSP_v3.1
HSS Translation
 
Matriz inversa
Matriz inversaMatriz inversa
Microsoft power point rosibeth
Microsoft power point rosibethMicrosoft power point rosibeth
Microsoft power point rosibeth
rosi05
 
Consulto medico
Consulto medicoConsulto medico
Consulto medico
Giuseppe Brescia
 
Mis babosadas
Mis babosadasMis babosadas
Mis babosadas
guadalupe
 
Generalidades acerca de las tic y la formacion docente
Generalidades acerca de las tic y la formacion docenteGeneralidades acerca de las tic y la formacion docente
Generalidades acerca de las tic y la formacion docente
Mariel Castaños
 

Viewers also liked (15)

shenzhen LEADFLY technology co.,ltd
shenzhen LEADFLY technology co.,ltdshenzhen LEADFLY technology co.,ltd
shenzhen LEADFLY technology co.,ltd
 
Mostafa Nabil's cv
Mostafa Nabil's cvMostafa Nabil's cv
Mostafa Nabil's cv
 
туикиуциуми
туикиуциумитуикиуциуми
туикиуциуми
 
Bomberos gad de cascales
Bomberos gad de cascalesBomberos gad de cascales
Bomberos gad de cascales
 
Las verduras
Las verdurasLas verduras
Las verduras
 
Portfolio larissa-lima
Portfolio larissa-limaPortfolio larissa-lima
Portfolio larissa-lima
 
Hijos tutores
Hijos tutoresHijos tutores
Hijos tutores
 
E.b.d jovens 4ºtrimestre 2016 lição 05
E.b.d   jovens 4ºtrimestre 2016 lição 05E.b.d   jovens 4ºtrimestre 2016 lição 05
E.b.d jovens 4ºtrimestre 2016 lição 05
 
Minuta del 12 sep 2012
Minuta del 12 sep 2012Minuta del 12 sep 2012
Minuta del 12 sep 2012
 
HSS_AS_CPSP_v3.1
HSS_AS_CPSP_v3.1HSS_AS_CPSP_v3.1
HSS_AS_CPSP_v3.1
 
Matriz inversa
Matriz inversaMatriz inversa
Matriz inversa
 
Microsoft power point rosibeth
Microsoft power point rosibethMicrosoft power point rosibeth
Microsoft power point rosibeth
 
Consulto medico
Consulto medicoConsulto medico
Consulto medico
 
Mis babosadas
Mis babosadasMis babosadas
Mis babosadas
 
Generalidades acerca de las tic y la formacion docente
Generalidades acerca de las tic y la formacion docenteGeneralidades acerca de las tic y la formacion docente
Generalidades acerca de las tic y la formacion docente
 

Similar to Literature review 6

Literature review 16
Literature review 16Literature review 16
Literature review 16
elpenor team
 
Literature review 2
Literature review 2Literature review 2
Literature review 2
elpenor team
 
Literature review 11
Literature review 11Literature review 11
Literature review 11
elpenor team
 
Literature review7
Literature review7Literature review7
Literature review7
elpenor team
 
Literature review3
Literature review3Literature review3
Literature review3
elpenor team
 
Literature review 13
Literature review 13Literature review 13
Literature review 13
elpenor team
 
Literature review
Literature review Literature review
Literature review
elpenor team
 
Literature review10
Literature review10Literature review10
Literature review10
elpenor team
 
Literature review 17
Literature review 17Literature review 17
Literature review 17
elpenor team
 
Literature review 4
Literature review 4Literature review 4
Literature review 4
elpenor team
 
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
Wansiri Supsrisanjai
 
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
Bank of Ireland
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
Tharushika Ruwangi
 
Social Media Marketing Strategy: Lessons from the Hospitality Industry
Social Media Marketing Strategy: Lessons from the Hospitality IndustrySocial Media Marketing Strategy: Lessons from the Hospitality Industry
Social Media Marketing Strategy: Lessons from the Hospitality Industry
Ani Nacheva
 
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
Brian Heller
 
Literature review 14
Literature review 14Literature review 14
Literature review 14
elpenor team
 
Literature review 18
Literature review 18Literature review 18
Literature review 18
elpenor team
 
ISMI_Management Report
ISMI_Management ReportISMI_Management Report
ISMI_Management Report
Rilwan Damola Alli
 
Ravi's Dissertation
Ravi's DissertationRavi's Dissertation
Ravi's Dissertation
Ravikumar Pinninti
 
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso CiufoliSocial Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
Jacopo Ciufoli
 

Similar to Literature review 6 (20)

Literature review 16
Literature review 16Literature review 16
Literature review 16
 
Literature review 2
Literature review 2Literature review 2
Literature review 2
 
Literature review 11
Literature review 11Literature review 11
Literature review 11
 
Literature review7
Literature review7Literature review7
Literature review7
 
Literature review3
Literature review3Literature review3
Literature review3
 
Literature review 13
Literature review 13Literature review 13
Literature review 13
 
Literature review
Literature review Literature review
Literature review
 
Literature review10
Literature review10Literature review10
Literature review10
 
Literature review 17
Literature review 17Literature review 17
Literature review 17
 
Literature review 4
Literature review 4Literature review 4
Literature review 4
 
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
Dissertation : A Critical Analysis of Facebook as an Effective Loyalty-Buildi...
 
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
Mark Cahill MBA thesis - To what extent have Online Social Networks Changed B...
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
 
Social Media Marketing Strategy: Lessons from the Hospitality Industry
Social Media Marketing Strategy: Lessons from the Hospitality IndustrySocial Media Marketing Strategy: Lessons from the Hospitality Industry
Social Media Marketing Strategy: Lessons from the Hospitality Industry
 
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
Social Media Use In The Industrial b2b Sector - a Global Spec Whitepaper 2012
 
Literature review 14
Literature review 14Literature review 14
Literature review 14
 
Literature review 18
Literature review 18Literature review 18
Literature review 18
 
ISMI_Management Report
ISMI_Management ReportISMI_Management Report
ISMI_Management Report
 
Ravi's Dissertation
Ravi's DissertationRavi's Dissertation
Ravi's Dissertation
 
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso CiufoliSocial Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
Social Media, A Driver for Modern SME Strategy - Jacopo Rosso Ciufoli
 

Recently uploaded

How driver behavior monitoring helps fleet managers?
How driver behavior monitoring helps fleet managers?How driver behavior monitoring helps fleet managers?
How driver behavior monitoring helps fleet managers?
jennifermiller8137
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
cenaws
 
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
utuvvas
 
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
asjpkomrxo
 
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
arcosarturo900
 
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
andagarcia212
 
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
pycfbo
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
Forth
 
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
pycfbo
 
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinCharging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Forth
 
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
ggany
 
Top-Quality AC Service for Mini Cooper Optimal Cooling Performance
Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceTop-Quality AC Service for Mini Cooper Optimal Cooling Performance
Top-Quality AC Service for Mini Cooper Optimal Cooling Performance
Motor Haus
 
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
utuvvas
 
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinCharging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Forth
 
Kenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
Kenwood DDX71/491/471/371/3108/30718/271/2071 User ManualKenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
Kenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
derekmelino
 
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
pycfbo
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
u2cz10zq
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
Blue Star Brothers
 
car rentals in nassau bahamas | atv rental nassau bahamas
car rentals in nassau bahamas | atv rental nassau bahamascar rentals in nassau bahamas | atv rental nassau bahamas
car rentals in nassau bahamas | atv rental nassau bahamas
justinwilson0857
 

Recently uploaded (20)

How driver behavior monitoring helps fleet managers?
How driver behavior monitoring helps fleet managers?How driver behavior monitoring helps fleet managers?
How driver behavior monitoring helps fleet managers?
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
一比一原版悉尼大学毕业证(USYD毕业证书)学历如何办理
 
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
原版定做(mmu学位证书)英国曼彻斯特城市大学毕业证本科文凭原版一模一样
 
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯下注-欧洲杯下注下注app-欧洲杯下注盘口app|【​网址​🎉ac22.net🎉​】
 
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
欧洲杯竞猜-欧洲杯竞猜下注平台-欧洲杯竞猜投注平台|【​网址​🎉ac44.net🎉​】
 
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
美洲杯押注靠谱的软件-美洲杯押注靠谱的软件推荐-美洲杯押注靠谱的软件|【​网址​🎉ac123.net🎉​】
 
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
一比一原版南昆士兰大学毕业证(USQ毕业证书)学历如何办理
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
 
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
一比一原版科廷大学毕业证(Curtin毕业证书)学历如何办理
 
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinCharging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
Charging and Fueling Infrastructure Grant: Round 2 by Brandt Hertenstein
 
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
按照学校原版(UniSA文凭证书)南澳大学毕业证快速办理
 
Top-Quality AC Service for Mini Cooper Optimal Cooling Performance
Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceTop-Quality AC Service for Mini Cooper Optimal Cooling Performance
Top-Quality AC Service for Mini Cooper Optimal Cooling Performance
 
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
定制(london学位证书)英国伦敦大学毕业证本科学历原版一模一样
 
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinCharging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
Charging Fueling & Infrastructure (CFI) Program Resources by Cat Plein
 
Kenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
Kenwood DDX71/491/471/371/3108/30718/271/2071 User ManualKenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
Kenwood DDX71/491/471/371/3108/30718/271/2071 User Manual
 
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
一比一原版皇家墨尔本理工大学毕业证(RMIT毕业证书)学历如何办理
 
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
一比一原版(UMich毕业证)密歇根大学|安娜堡分校毕业证如何办理
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
 
car rentals in nassau bahamas | atv rental nassau bahamas
car rentals in nassau bahamas | atv rental nassau bahamascar rentals in nassau bahamas | atv rental nassau bahamas
car rentals in nassau bahamas | atv rental nassau bahamas
 

Literature review 6

  • 1. UAE automotive companies are missing to target UAE college students through using social media
  • 2. 1 | P a g e Contents Literature review ................................................................................................................................2 References .........................................................................................................................................3
  • 3. 2 | P a g e Literature review For this literature review a book written by Dave Evans and Jake Mckee, titled “Social Media Marketing”, Sub titled “The Next Generation of Business Engagement” has been taken where important information about the social media and usages of social media in marketing has been obtained. According to the author of the book practice of social business through the modern technique give a formal, noticeable as well as transparent links that relate the customers along with the business. Besides this, the social business practices internally connect the workforce to each other as well as back to the consumers. As per the author the social business is the expansion and improvement of the links among the people and the links are improved which are used for facilitating the business such as product design, service improvement, market understanding etc. The social media increase the scope of the business by connecting the customers with the business (Evans & Mckee, 2010). Moreover, the business organizations can be able to understand the perceptions of the customers and their needs. By social media the customers, feedback can be available easily that help in designing the products and thus acceptability of the products by the business organization has been improved so that the scope of the organization has been improved. The social media network provides exclusive facilities to the organizations to form a better link with the customers and involve the customers with the development of the organization so that the development can be of more solid.
  • 4. 3 | P a g e References Evans, D. & Mckee, J. (2010). Social Media Marketing (pp. 4-7). Canada: Wiley Publishing Inc.