UAE automotive companies are missing opportunities to target college students in the UAE through social media. The document reviews a book that discusses how social media marketing allows companies to create and share advertising content more easily and cost-effectively with large audiences using new web technologies. Large brands like IBM and Dell extensively use social media to improve their marketing and publicity. While social media has positive impacts, it also has some negative impacts, so companies must focus on its benefits, such as allowing small businesses especially to market and promote cost-effectively in ways not possible with traditional media.
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Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3
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Literature review
For this literature review a book written by Dan Zarrella, titled “the social media marketing
book” has been taken where the author drops light on various aspects of social media marketing.
As per the author the innovative web technologies make the processes easy to create an
advertisement content as well as pass the content to many audiences. With the help of advance
technologies in more cost effective way one can efficiently pass his/her own advertisement to
many people so the modern technologies facilitates the business organization to improve their
marketing activities in more efficiently as well as cost-effectively. The big brands like IBM and
Dell extensively use the social media to improve their marketing and publicity policies (Zarrella,
2010). The big companies are involved in developing more efficient social marketing tools and
techniques so that they can gain more competitive advantages over their arch rivals. According
to the author social media is a powerful media and it has positive impact but at the same time it
has some negative impact as well. The organizations need to explore its positive sides in order to
meet the more and more customers’ base via the social media sites. Specifically the small
businesses are mostly benefited by the social media as they can do their marketing and
promotional activities more efficient as well as cost-effective way, which cannot be possible with
the traditional media.
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References
Zarrella, D. (2010). the social media marketing book (pp. 6-8). Canada: O’Reilly Media, Inc.,.
