UAE automotive companies are missing opportunities to target UAE college students through social media. The document discusses how automotive companies in the UAE could better use platforms like Facebook, Twitter, and LinkedIn to market to college students. It suggests creating brand pages and updating them regularly with content in different languages to reach various student groups without barriers. By notifying students of their products and services on social media, automotive companies could more conveniently find and engage their target audience of college students in the UAE.

1. UAE automotive companies are missing to target UAE
college students through using social media

2. 1 | P a g e
Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3

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Literature review
According to this particular book titled “The Complete Guide to Global Social Media
Marketing,” written by Diane Urban, Social media are extensively used for marketing activities
by the contemporary business organization. The book emphasizes on the use of social media
companies like Face book, Twitter, LinkedIn and how to use these social media channels in the
growth of a particular business. The author describes the policies to reach out audience through
different time zones, living in multiple conditions and countries, speaking different languages by
creating a brand image of the company and creating more audience for the particular brand
through the pages in social media websites. The author specifically tells that it is more important
to make people aware of what the company does before starting to market their product in social
media. People living in different time zones and speaking different languages would be more
convenient to reach if they can be provided with content easily accessible and understandable to
them (Urban, 2011). This user groups or pages or web logs has to created and updated from time
to time which will help a particular set of people be updated in an easier way about the product
and services offered by the company. The social media strategies in different social media
platforms can be more convenient in finding their target audience if they are notifies of the
products and services without any language barriers. Social media are a tool which can be used
by companies to reach the far cry out audiences thus providing a big boost on the sales figure.

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References
Urban, D. (2011). The Complete Guide to Global Social Media Marketing (pp. 2-4). ebook:
Hubspot.com.