SlideShare a Scribd company logo
UAE automotive companies are missing to target UAE
college students through using social media
1 | P a g e
Contents
Literature review ................................................................................................................................2
References .........................................................................................................................................3
2 | P a g e
Literature review
The literature review is based on the journal published by Online Journal of Communications
and media technologies in a specified report “Mediatization of the Arab World: A cross-cultural
comparison of new media use” written by Julie B.Weist, and Nahed Eltantawy stresses on the
use of internet and cellular contents on the culture of Middle-East. The researches illustrate on
the use of dominant technologies and contents by the young Arab Peoples in the Middle-East
region and how these contents are influencing the young people of Arab nations. This mobile
technologies or media devices such as gaming consoles, tables and mobile phones are not only
proving their impact over the literary practices usually prevalent in Arab nations but these
technologies and their contents, which are more universal is influencing the lifestyle and cultural
awareness of its users. Arab people who mostly comprise young members and users mostly use
their technology media devices as to tool to be more socially relevant. Social interactions are the
common thread working among almost every social media aware users of cellular Mediatization
(B.Weist & Eltantawy, 2015). The impact becomes more severe as more and more citizens of the
Arab populated nations are increasingly getting affected with health issues like obesity and
cardiovascular diseases which can be fatal. Researchers attribute this fact over the social
addictions of their users. The growth of internet through the hands of several media devices and
their contents are making the younger population of middle-East nations free with personal
impression, is thoroughly suggested with the help of this literature work.
3 | P a g e
References
B.Weist, J. & Eltantawy, N. (2015). Mediatization of the Arab World: A cross-cultural
comparison of new media use. By Online Journal Of Communications And Media Technologies,
121-123.

More Related Content

Viewers also liked

Cuando Me baño.
Cuando Me baño. Cuando Me baño.
Cuando Me baño.
Ana Gilma Reyes Parra
 
UCLA Extension Grade Report
UCLA Extension Grade ReportUCLA Extension Grade Report
UCLA Extension Grade ReportJerry Horton
 
Doble de tiempo aire en amigo kit (27 al 30 sept)
Doble de tiempo aire en amigo kit (27 al 30 sept)Doble de tiempo aire en amigo kit (27 al 30 sept)
Doble de tiempo aire en amigo kit (27 al 30 sept)Adrián Padilla
 
skydrive_word_doc
skydrive_word_docskydrive_word_doc
Advert design
Advert designAdvert design
Trabalho de psico grupo e equipe
Trabalho de psico grupo e equipeTrabalho de psico grupo e equipe
Trabalho de psico grupo e equipe
Ligia Coppetti
 
2015-CERT chome ore lumpy Alb origin 38-36
2015-CERT chome ore lumpy Alb origin 38-362015-CERT chome ore lumpy Alb origin 38-36
2015-CERT chome ore lumpy Alb origin 38-36?oni (Gjoni) Sokolaj
 
Thahini 453 Gr
Thahini 453 GrThahini 453 Gr
Thahini 453 Gr
sagit1208
 
Salmos_91
Salmos_91Salmos_91
Reference Letter Davide Pecorale
Reference Letter Davide PecoraleReference Letter Davide Pecorale
Reference Letter Davide PecoraleDavide Pecorale
 
skydrive_word_doc
skydrive_word_docskydrive_word_doc

Viewers also liked (13)

Cuando Me baño.
Cuando Me baño. Cuando Me baño.
Cuando Me baño.
 
CoC Musaffah
CoC MusaffahCoC Musaffah
CoC Musaffah
 
UCLA Extension Grade Report
UCLA Extension Grade ReportUCLA Extension Grade Report
UCLA Extension Grade Report
 
Doble de tiempo aire en amigo kit (27 al 30 sept)
Doble de tiempo aire en amigo kit (27 al 30 sept)Doble de tiempo aire en amigo kit (27 al 30 sept)
Doble de tiempo aire en amigo kit (27 al 30 sept)
 
skydrive_word_doc
skydrive_word_docskydrive_word_doc
skydrive_word_doc
 
Advert design
Advert designAdvert design
Advert design
 
Trabalho de psico grupo e equipe
Trabalho de psico grupo e equipeTrabalho de psico grupo e equipe
Trabalho de psico grupo e equipe
 
2015-CERT chome ore lumpy Alb origin 38-36
2015-CERT chome ore lumpy Alb origin 38-362015-CERT chome ore lumpy Alb origin 38-36
2015-CERT chome ore lumpy Alb origin 38-36
 
SasssyCakesFontLogoCOLOR
SasssyCakesFontLogoCOLORSasssyCakesFontLogoCOLOR
SasssyCakesFontLogoCOLOR
 
Thahini 453 Gr
Thahini 453 GrThahini 453 Gr
Thahini 453 Gr
 
Salmos_91
Salmos_91Salmos_91
Salmos_91
 
Reference Letter Davide Pecorale
Reference Letter Davide PecoraleReference Letter Davide Pecorale
Reference Letter Davide Pecorale
 
skydrive_word_doc
skydrive_word_docskydrive_word_doc
skydrive_word_doc
 

Similar to Literature review 14

Literature review 20
Literature review 20Literature review 20
Literature review 20
elpenor team
 
Literature review 11
Literature review 11Literature review 11
Literature review 11
elpenor team
 
Literature review
Literature review Literature review
Literature review
elpenor team
 
Literature review3
Literature review3Literature review3
Literature review3
elpenor team
 
Literature review 13
Literature review 13Literature review 13
Literature review 13
elpenor team
 
Literature review 2
Literature review 2Literature review 2
Literature review 2
elpenor team
 
Literature review 4
Literature review 4Literature review 4
Literature review 4
elpenor team
 
Literature review 6
Literature review 6Literature review 6
Literature review 6
elpenor team
 
Literature review 5
Literature review 5Literature review 5
Literature review 5
elpenor team
 
Literature review7
Literature review7Literature review7
Literature review7
elpenor team
 
Literature review 15
Literature review 15Literature review 15
Literature review 15
elpenor team
 
Literature review8
Literature review8Literature review8
Literature review8
elpenor team
 
Pdacp309
Pdacp309Pdacp309
Pdacp309
Dr Lendy Spires
 
Literature review 12
Literature review 12Literature review 12
Literature review 12
elpenor team
 
Handwriting Paper Printable - Ideas 2022
Handwriting Paper Printable - Ideas 2022Handwriting Paper Printable - Ideas 2022
Handwriting Paper Printable - Ideas 2022
Jessica Valentin
 
Ssrn id2203122
Ssrn id2203122Ssrn id2203122
Ssrn id2203122
BookStoreLib
 
Ssrn id2203122
Ssrn id2203122Ssrn id2203122
Ssrn id2203122
Samir Sami
 
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
Koushik Sarkar
 
Review of national identity programs
Review of national identity programsReview of national identity programs
Review of national identity programs
ITU
 
Mobile Industry in India
Mobile Industry in IndiaMobile Industry in India
Mobile Industry in India
Kelly James
 

Similar to Literature review 14 (20)

Literature review 20
Literature review 20Literature review 20
Literature review 20
 
Literature review 11
Literature review 11Literature review 11
Literature review 11
 
Literature review
Literature review Literature review
Literature review
 
Literature review3
Literature review3Literature review3
Literature review3
 
Literature review 13
Literature review 13Literature review 13
Literature review 13
 
Literature review 2
Literature review 2Literature review 2
Literature review 2
 
Literature review 4
Literature review 4Literature review 4
Literature review 4
 
Literature review 6
Literature review 6Literature review 6
Literature review 6
 
Literature review 5
Literature review 5Literature review 5
Literature review 5
 
Literature review7
Literature review7Literature review7
Literature review7
 
Literature review 15
Literature review 15Literature review 15
Literature review 15
 
Literature review8
Literature review8Literature review8
Literature review8
 
Pdacp309
Pdacp309Pdacp309
Pdacp309
 
Literature review 12
Literature review 12Literature review 12
Literature review 12
 
Handwriting Paper Printable - Ideas 2022
Handwriting Paper Printable - Ideas 2022Handwriting Paper Printable - Ideas 2022
Handwriting Paper Printable - Ideas 2022
 
Ssrn id2203122
Ssrn id2203122Ssrn id2203122
Ssrn id2203122
 
Ssrn id2203122
Ssrn id2203122Ssrn id2203122
Ssrn id2203122
 
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
IMPACT OF SOCIAL MEDIA MARKETING IN INDIAN TOURISM SECTOR WITH RESPECT TO AGA...
 
Review of national identity programs
Review of national identity programsReview of national identity programs
Review of national identity programs
 
Mobile Industry in India
Mobile Industry in IndiaMobile Industry in India
Mobile Industry in India
 

Recently uploaded

Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
jennifermiller8137
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
Hyundai Motor Group
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
afkxen
 
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Forth
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
78tq3hi2
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
vaibhavsrivastava482521
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
aichamardi99
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
Forth
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
Forth
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
afkxen
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
Sprinter Gurus
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
MarynaYurchenko2
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
Blue Star Brothers
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
vaterland
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
wstatus456
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
78tq3hi2
 

Recently uploaded (17)

Here's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDsHere's Why Every Semi-Truck Should Have ELDs
Here's Why Every Semi-Truck Should Have ELDs
 
What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?What do the symbols on vehicle dashboard mean?
What do the symbols on vehicle dashboard mean?
 
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
一比一原版(Columbia文凭证书)哥伦比亚大学毕业证如何办理
 
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitExpanding Access to Affordable At-Home EV Charging by Vanessa Warheit
Expanding Access to Affordable At-Home EV Charging by Vanessa Warheit
 
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
快速办理(napier毕业证书)英国龙比亚大学毕业证在读证明一模一样
 
Kaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality EngineerspptxKaizen SMT_MI_PCBA for Quality Engineerspptx
Kaizen SMT_MI_PCBA for Quality Engineerspptx
 
EN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptxEN Artificial Intelligence by Slidesgo.pptx
EN Artificial Intelligence by Slidesgo.pptx
 
EV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin DonnellyEV Charging at Multifamily Properties by Kevin Donnelly
EV Charging at Multifamily Properties by Kevin Donnelly
 
EV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker JamiesonEV Charging at MFH Properties by Whitaker Jamieson
EV Charging at MFH Properties by Whitaker Jamieson
 
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
一比一原版(WashU文凭证书)圣路易斯华盛顿大学毕业证如何办理
 
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsWhat Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill Roads
 
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
53286592-Global-Entrepreneurship-and-the-Successful-Growth-Strategies-of-Earl...
 
Catalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptxCatalytic Converter theft prevention - NYC.pptx
Catalytic Converter theft prevention - NYC.pptx
 
Globalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full resultsGlobalfleet - global fleet survey 2021 full results
Globalfleet - global fleet survey 2021 full results
 
AadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) RaipurAadiShakti Projects ( Asp Cranes ) Raipur
AadiShakti Projects ( Asp Cranes ) Raipur
 
Hand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptxHand Gesture Control Robotic Arm using image processing.pptx
Hand Gesture Control Robotic Arm using image processing.pptx
 
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
原版制作(Exeter毕业证书)埃克塞特大学毕业证完成信一模一样
 

Literature review 14

  • 1. UAE automotive companies are missing to target UAE college students through using social media
  • 2. 1 | P a g e Contents Literature review ................................................................................................................................2 References .........................................................................................................................................3
  • 3. 2 | P a g e Literature review The literature review is based on the journal published by Online Journal of Communications and media technologies in a specified report “Mediatization of the Arab World: A cross-cultural comparison of new media use” written by Julie B.Weist, and Nahed Eltantawy stresses on the use of internet and cellular contents on the culture of Middle-East. The researches illustrate on the use of dominant technologies and contents by the young Arab Peoples in the Middle-East region and how these contents are influencing the young people of Arab nations. This mobile technologies or media devices such as gaming consoles, tables and mobile phones are not only proving their impact over the literary practices usually prevalent in Arab nations but these technologies and their contents, which are more universal is influencing the lifestyle and cultural awareness of its users. Arab people who mostly comprise young members and users mostly use their technology media devices as to tool to be more socially relevant. Social interactions are the common thread working among almost every social media aware users of cellular Mediatization (B.Weist & Eltantawy, 2015). The impact becomes more severe as more and more citizens of the Arab populated nations are increasingly getting affected with health issues like obesity and cardiovascular diseases which can be fatal. Researchers attribute this fact over the social addictions of their users. The growth of internet through the hands of several media devices and their contents are making the younger population of middle-East nations free with personal impression, is thoroughly suggested with the help of this literature work.
  • 4. 3 | P a g e References B.Weist, J. & Eltantawy, N. (2015). Mediatization of the Arab World: A cross-cultural comparison of new media use. By Online Journal Of Communications And Media Technologies, 121-123.