Consumers are increasingly interested in sustainable packaging and look for environmental logos and certifications when shopping. The recycling symbol and FSC logo for sustainably sourced wood are most recognized globally. While cost remains a barrier, over half of consumers surveyed would pay 5% more for milk in sustainable packaging. Companies are advised to highlight specific sustainability claims rather than generic terms and consider labels like How2Recycle that provide recycling instructions. CEOs also see sustainability as important to future business success, and companies are innovating with compostable and biodegradable materials in packaging design.