Lisanne Jurgens is a social media manager, content creator, and virtual assistant based in Rotterdam, Netherlands. She has experience managing social media for Pilates City and owns her own clothing label, Alaya The Label. For Pilates City, she improved Instagram engagement through consistent branding, high-quality content, and strategic hashtags. She also expanded their presence to TikTok. For her label, she handles all design, production, marketing, and social media management. She is seeking new opportunities to utilize her skills in content creation, social media, and customer service.

1. PRESENTED BY LISANNE JURGENS
lisannealaya@outlook.com
Social media manager
Content creator
Virtual assistant
LISANNE ALAYA JURGENS
https://lisannealaya.my.canva.site

2. HELLO, MY NAME IS LISANNE JURGENS.
WELCOME TO MY PORTFOLIO
August , 2023
Page 02 of 17
Welcome to my digital haven, where creativity meets strategy, and efficiency dances hand-in-hand with engagement. I
am thrilled to present my multifaceted portfolio, showcasing my prowess as a Content Creator, Social Media Manager,
and Virtual Assistant. In a world where online presence reigns supreme, I have dedicated myself to not only crafting
compelling narratives and captivating visuals but also to seamlessly managing the intricate web of social media and
providing top-notch virtual support.

3. TABLE OF CONTENT
LISANNE ALAYA JURGENS
PORTFOLIO
August, 2023
Page 03 of 17
ABOUT ME
VISION & MISSION
PERSONAL SKILSS
WORK EXPERIENCE
PORTFOLIO
CONTACT

4. https://lisannealaya.my.canva.site
Lisanne Jurgens
Page 04 of 17
ABOUT ME
My name is Lisanne Jurgens, I'm 23 years old,
and I live in Rotterdam, Prinsland. Currently I am
living in Bali! In addition, I also have my own
webshop: www.alayathelabel.nl.
I am a highly motivated and skilled content
creator and social media agent seeking
opportunities to contribute and grow in a
dynamic and innovative work environment.
August, 2023

5. EDUCATION BACKGROUND
Page 05 of 17
HBO / TMO Fashion Business school, Doorn
Emmaus College, Rotterdam
Study focused on commercial management
positions in the fashion industry. Bachelor's
degree
Diploma obtained. Track in Economics and
Society, with Management & Organization and
Philosophy as elective subjects.
August, 2023
BBA IN FASHION 2018 - NOW
HIGH SCHOOL DIPLOMA, GRADUATING YEAR 2017

6. Lisanne Alaya Jurgens Page 06 of 15
PERSONAL SKILLS
Content creator
Social media manager
I am a multifaceted digital nomad,
seamlessly weaving creativity, strategy,
and efficiency. Crafting captivating
content, orchestrating vibrant social
spaces, and discretely driving
operations, I am the catalyst for digital
success.
Leveraging my background in social
media, content creation, and fashion,
alongside my customer service
experience, I'm wide open to a diverse
array of opportunities that can
effectively utilize my skills and
knowledge.
August, 2023
Virtual Assistant

7. WORK EXPERIENCE
Page 07 of 17
CEO ALAYA The Label
Social Media manager Pilates City
I own my own clothing label in The
Netherlands called ALAYA The Label. I
create all the content and I manage all
socials and marketing.
I was the social media manager of Pilates
City in Rotterdam, The Netherlands.
August, 2023
Backoffice agent Coolblue
Fulfilling the role of a Backoffice Agent, I have
honed my skills in efficiently managing
administrative tasks, meticulously organizing
data, and ensuring seamless internal
operations.

8. 7,9 k
31,2 k
Followers Reach
Followers Product Design
9.804
665
@lisannealaya
www.alayathelabel.nl Page 08 of 17
August, 2023
INSTAGRAM
@Alaya.thelabel

9. Lisanne Jurgens Page 10 of 17
PROJECT PORTFOLIO
Welcome to my project portfolio! Here, you'll discover a
collection of my different projects that show my creativity
and problem-solving.
Project Pilates City
Project Alaya The Label
August, 2023

10. PROJECT
PILATES CITY
Pilates City hired me as their social media manager
because they were struggling to reach their target
audience and attract people to their club. They also
wanted to create a presence on TikTok.
Page 11 of 17
August, 2023
BEFORE
Inconsistent Branding
over-promotion
ignoring Analytics
Low-Quality Imagery
Overused Filters and Effects
Lack of Variety
Inconsistent Posting Frequency

11. I upgraded Pilates City's Instagram with a
new profile, consistent visuals, high-quality
content, and engaging captions. I used
strategic hashtags and encouraged user-
generated content.
Page 12 of 17
August, 2023
BEFORE
Consistent Aesthetic
High-Quality Imagery
Engaging Captions
Varied Content Types
Strategic Use of Hashtags
Interactive Elements
Timely and Trendy
TIKTOK
I also expanded to
TikTok for a broader
reach. As a result,
Pilates City saw
increased followers,
engagement, and real
business growth.

12. PROJECT
ALAYA THE LABEL
Page 13 of 17
I recently launched my business after my Fashion Business study and research into
the Fashion Industry.
I fell in love with trend watching and I also worked in the fashion production. I
always struggled finding trendy items that were already in the high-end stores, but
not available in commercial stores yet. This is when I decided to go for it, and
produce the items myself! This is when "ALAYA The Label" was born.
I am currently the sole designer, social media manager, marketing manager and
everything else at ALAYA The Label, because I take the quality of my items to
heart. The focus of our designs is to create ready-to-wear pieces that combine
artistic expressions and wearable styles.
August, 2023

13. SOCIAL MEDIA
www.alayathelabel.nl
Page 14 of 17
As a small business starter, I embarked on a journey of
entrepreneurship, wearing multiple hats and handling
every aspect of my venture independently. From
conceptualization to execution, I took on the challenge of
managing various responsibilities.
August, 2023
WEBSITE

14. Page 15 of 17
CONTENT CREATION
I have a big passion for creating visually aesthetic (ad-)
content related to fashion, lifestyle, beauty and
health/wellness. My intention is to act as a reliable source
for consumers, while working with brands to create high
quality, organic, and captivating content to build trust
with consumers and enhance revenue growth!
As Influencer, I've been creating UGC for several years
now so I am quite experienced in the field.
August, 2023
I have created several viral short-form videos in the past
and understand how to utilize current trends and
aesthetics for optimized reach. Working with me will
ensure you receive content that is in line with your brand
targets and identity. I take direction very well, and my
turn-around time is QUICK! I'm confident that working
together will be a great succes.
UGC + Influencer Focus
Clothing - Skincare - Beauty products -
Jewellery - Product reviews - Mini vlogs
THE
NUMBERS
DON'T
LIE
of people say UGC highly
impacts their purchasing
decisions
79%
UGC has been found to be
more effective and have a 6,9x higher
engagement rate than basic branded
content
42%

15. BRANDS I HAVE WORKED WITH
Page 16 of 17

16. LET'S WORK TOGETHER
lisannealaya@outlook.com
https://lisannealaya.my.canva.site
Lisanne Jurgens
+31 6 11 64 33 69