The document discusses different IT job roles and the personal characteristics that help employees perform those roles effectively. Software engineers need teamwork, organization, communication skills, and experience to collaborate well and solve problems fast. Technical support employees must have strong communication, problem-solving abilities, and technical knowledge to resolve customer issues quickly. Web developers benefit from creativity, problem-solving skills, and an understanding of web technology to produce high quality, unique work. Technical sales representatives require business awareness, independence, and communication skills to expand their customer base and independently sell tailored products and services.