We were asked to improve an online experience to help promote strategic networking. After examining several sites, including Meetup, Facebook, and MySpace, we chose to focus on improving the usability of LinkedIn. LinkedIn is unique from other social networking sites, because of its focus on networking in a professional context. To view the entire paper, visit pujaparakh.com/portfolio

1. Redesigning LinkedIn.com to promote Strategic Networking Shawnbertagnole BehnoshNajafi PujaParakh RobertRacadio HCDE 518 | University of Washington

2. Why LinkedIn and what we discovered Introducing our Project

3. Why LinkedIn? Presence Popularity Accessibility Types of users

4. Our research… Our research focused on how people currently strategically network Deep Hanging Out, Interviews, Participatory Design Our findings… TOO LIMITED “I have two profiles on LinkedIn, one for my pro work, other for my volunteer work.” NOT TARGETED “Where can I find the right people to answer my questions?” GIVING BACK TO NETWORK “I think it’s important to give back to others in my network”

5. Design Intervention Current model on LinkedIn: Knowledge Our design: Knowledge

6. Get SyncedIn with LinkedIn Redesign Prototypes

7. SyncedIn – Managing Knowledge Currently:LinkedIn uses the traditional dropdown keyword search for information Multi-dimensional! I didn’t know that! What is being said?

8. I’mIn – Displaying my knowledge Currently:LinkedIn uses the traditional resume chronological format Benefit of Redesign: Timeline view allows user to list everything they are doing right now, allowing for multi-dimensional identity management

9. MissingLinks – Subscribe to Knowledge Currently:LinkedIn uses an array of groups, forums, q&a, external feeds, etc Benefit of redesign: Subscribe, Organize, Search – following the knowledge domains and good questions which create leads to key folks

10. SearchedIn – Search for Knowledge Currently:LinkedIn uses exact keyword search Benefit of redesign: To allow for multi- dimensional search by knowledge domain

11. SearchedIn – Search for Knowledge Benefit of redesign: Showcases who in your network has expertise on topic, as well as questions that have been asked to follow information

12. Get SyncedIn with LinkedIn! Knowledge “I’mIn” “Missing Links” “SearchedIn”

13. Thank you! Questions? Comments?