This document summarizes a webinar about using LinkedIn effectively. It discusses why joining LinkedIn is important for finding jobs and opportunities. It provides tips for creating a strong profile, including using a professional photo, focusing on key components like the headline and summary, and examples of good profiles. The webinar also recommends next steps like connecting with others, joining groups, and getting recommendations to fully utilize LinkedIn's professional networking capabilities.

1. School of Economics and Business Administration
School of Economics and Business Administration
Lunchtime Webinar Series
THINK GLOBALLY.
LEAD RESPONSIBLY.

2. School of Economics and Business Administration
Patricia V. Acosta, M.Ed., Career Services Advisor
SEBA Graduate Career Services
925-631-8129 or pva1@stmary-ca.edu

3. School of Economics and Business Administration
 LinkedIn Overview
◦ Why join LinkedIn?
◦ How to use LinkedIn?
 Most important aspects of your profile
◦ Use a professional photo
◦ Components to focus on first
◦ Good profiles
◦ Next steps

4. School of Economics and Business Administration
 Over 400 Million users from
200 countries, representing
170 industries (Oct 2016)
 27% of LinkedIn users are
recruiters
 Launched in 2003
 The social networking site
designed specifically for the
business community
 Basic membership is free

5. School of Economics and Business Administration
Why join LinkedIn?
 Be discoverable and get hired – it’s where people
go when they want to learn about you
 Find new opportunities for internships and
full time positions
 Connect with classmates, faculty, and colleagues
on a professional level

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How to use LinkedIn?
 Build and maintain professional relationships
 Build and maintain your professional BRAND and
market yourself in your field
 Research staff at companies as you prepare for
interviews and other opportunities

7. School of Economics and Business Administration
Use a professional photo
Members who include a profile photo receive 21 times more
profile views and up to 36 times more messages

8. School of Economics and Business Administration
Components to focus on first
 Photo: no babies, dogs, or other people
 Headline: change the default and make a pitch
 Industry & Location: your targets
 Summary: be specific and be human
 Skills: in your profile & as keywords in your summary
 Media: presentations, PDFs, SoundCloud, videos
Show your personality!

9. School of Economics and Business Administration
Good profiles
 linkedin.com/in/guoweina
 linkedin.com/in/salvador-ortiz
 linkedin.com/in/shelbydemello

10. School of Economics and Business Administration
 Join LinkedIn and create your profile
 Turn off activity broadcasts in settings and change
“Notify your network?” to no
 Update components to focus on first (as listed in
previous slide)
 Customize your LinkedIn URL
 Add connections - find people from school or work,
then browse their connections (tip: click on advanced
search to search by school for classmates and alumni)

11. School of Economics and Business Administration
 Join the Saint Mary’s College LinkedIn Group
 Join the biggest and most active groups to
engage and connect with motivated people
in your industry
 Ask previous employers or professional
contacts for recommendations
 Make an appointment with SEBA Graduate
Career Services

12. School of Economics and Business Administration
School of Economics and Business Administration
Thank You THINK GLOBALLY.
LEAD RESPONSIBLY.