Phoebe Shih's company presentation

1. LinkedIn
Phoebe Shih (phoebech)

2. Problem
Employers
Need to fill job
vacancies
Job seekers
Need to get their
names out
Companies
Need to market their
products

3. Solution: Professional Social Network

4. Persona: Jenny the College Senior
● 21 year old CS student
● Looking for full-time software
engineering positions

5. Persona: Mark the Tech Recruiter
● 25 year old who works as a
recruiter for a tech company
● Seeking talented candidates for a
software engineering position

6. Financials - 2009 to 2016
Revenue Users

7. Financials - Present (2019)
● 610 million members
○ 303 million active monthly
users; 40% visit daily
● 92% of Fortune 500 companies
have a LinkedIn company page
● Revenue: $6.75 billion USD
PROFITABILITYUSER BASE

8. Business Model
Recruiter Lite:
$99.95/mo
Recruiter Corporate:
$719.95/mo
$29.99/mo

9. Leadership
Jeff Weiner, CEO (2008 - present)
● Played a huge role in LinkedIn’s
acquisition by Microsoft
● One of the most highly rated CEOs by
Glassdoor (97%)
● FUTURE: Economic graph

10. Company History
2002
Company
founded
2011
IPO
2016
Acquired by
Microsoft
($27 billion)
2015
Acquired
Lynda.com
2006
Became
profitable

11. What’s HOT – Valuable User Data
Job seekers
Access to job
listings + applicant
statistics
Employers
Access to qualified
candidates
Freelancers
Find potential
partners to work
with

12. Secret Sauce
● Sources of revenue depend on a large user base
● Freemium business model ✅

13. Competition
Job listings /
Professional
opportunities
Form
connections
Marketing Content
sharing
Online
education
LinkedIn
Glassdoor
Facebook
Coursera

14. Prediction: Success!
● Doesn’t rely on advertising for revenue
● A lot of room for growth for advertising
● Cornered the market

15. References
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.feedough.com/how-linkedin-makes-money/
https://www.fool.com/investing/general/2015/05/20/this-company-has-the-best-business
-model-in-social.aspx
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.investopedia.com/ask/answers/120214/how-does-linkedin-lnkd-make-mon
ey.asp