SlideShare a Scribd company logo
10 CONTENT IDEAS
LINKEDIN PAGE
THERE ARE OVER 30 MILLION PAGES ON LINKEDIN. IF YOURS ISN’T
ONE OF THEM, YOU’RE MISSING OPPORTUNITIES TO GET YOUR
CONTENT IN FRONT OF THE AUDIENCE THAT MATTERS MOST TO
YOUR BUSINESS. PLAIN AND SIMPLE.
VIDEO
SHORT VIDEO SERIES
VIDEO CASE STUDIES
1LINKEDIN MEMBERS SPEND ALMOST 3X MORE TIME
WATCHING VIDEO ADS COMPARED TO TIME SPENT
WITH STATIC SPONSORED CONTENT.
IMAGES
FEATURING
STATISTICS
2
PEOPLE LOVE STATS AND SHARING
THINGS THAT MAKE THEM APPEAR
MORE KNOWLEDGEABLE.
PRODUCT
LAUNCHES 3KEEP YOUR AUDIENCE UP TO DATE ON
THE LATEST AND GREATEST OF YOUR
PRODUCTS OR SERVICES. THEN TAKE
THE NEXT STEP AND SHARE BEST
PRACTICES ON HOW TO USE THEM.
CELEBRATING
COMPANY
WINS
4
DON’T BE SHY TO CELEBRATE COMPANY
WINS AND SHOW GRATITUDE TO
FOLLOWERS AND CUSTOMERS FOR
HELPING YOU ACHIEVE YOUR GOALS.
HIGHLIGHTING
COMPANY
LEADERS
5
PEOPLE BUY FROM PEOPLE, NOT
COMPANIES. HUMANIZE YOUR BRAND
AND GIVE YOUR AUDIENCE THE
OPPORTUNITY TO TAKE A PEEK INSIDE
YOUR COMPANY CULTURE WHILE
SIMULTANEOUSLY HIGHLIGHTING
YOUR BEST EMPLOYEES AS THOUGHT
LEADERS.
HIGHLIGHTING
COMPANY
EVENT FOR
SPONSORING
6
PEOPLE WANT TO KNOW WANTS
COMPANY DOING, EVERY LINKEDIN
USER ARE BELIEVING LEARNING, HENCE
THEY ARE ACTIVE MORE ON THAT PAGE
WHERE THEY RECEIVED KNOWLEDGE.
PROMOTE
EBOOKS
7
FEATURING THE EBOOK COVER, STATS,
QUOTES AND TIPS TAKEN FROM THE
CONTENT TO EXTEND THE CAMPAIGN
SHELFLIFE.
THIRD
PARTY
CONTENT
8
NO ONE LIKES HANG WITH THE PERSON
AT THE PARTY WHO’S TALKING ABOUT
THEMSELVES THE WHOLE TIME.
INSIDER TIP: DON’T FORGET TO
ADD HASHTAGS TO YOUR CONTENT
TO BE FOUND WITH OTHER RELEVANT
TRENDING TOPICS.
THOUGHT
LEADERSHIP
BLOG POSTS
9
NOT EVERY POST HAS TO BE ABOUT
YOUR BUSINESS OR PRODUCT. YOU
CAN BUILD THOUGHT LEADERSHIP
AND AUTHORITY IN YOUR SPACE BY
TAKING A SPICY POINT OF VIEW ON AT
IMELY OR CONTROVERSIAL TOPIC.
ORIGINAL
RESEARCH 10
ORIGINAL RESEARCH AND INSIGHTS
TEND TO KNOCK IT OUT OF THE PARK.
LAST WORDDIFFERENT POSTS CLEARLY HAVE DIFFERENT OBJECTIVES.
IF YOUR GOAL IS LEAD GENERATION YOUR UPDATE MAY LINK
TO A LANDING PAGE FOR A GATED EBOOK OR WHITEPAPER.
IF YOUR GOAL IS BRAND AWARENESS YOUR POST MIGHT LINK
TO YOUR COMPANY WEBSITE OR PERHAPS YOU’LL SHARE A BLOG
POST ANNOUNCING A NEW PRODUCT OR FEATURE ENHANCEMENT.
WE AER CREATIVE & BRAND MANAGEMENT AGENCY,
FREE CONSULTATION: WWW.REDPILLSMEDIA.COM
EMAIL : HELLO@REDPILLSMEDIA.COM
RED PILLS MEDIA
SOURCE :
HTTPS://BUSINESS.LINKEDIN.COM/MARKETING-SOLUTIONS/BLOG

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LinkedIn Business Page Tips & Content Ideas

  • 1. 10 CONTENT IDEAS LINKEDIN PAGE THERE ARE OVER 30 MILLION PAGES ON LINKEDIN. IF YOURS ISN’T ONE OF THEM, YOU’RE MISSING OPPORTUNITIES TO GET YOUR CONTENT IN FRONT OF THE AUDIENCE THAT MATTERS MOST TO YOUR BUSINESS. PLAIN AND SIMPLE.
  • 2. VIDEO SHORT VIDEO SERIES VIDEO CASE STUDIES 1LINKEDIN MEMBERS SPEND ALMOST 3X MORE TIME WATCHING VIDEO ADS COMPARED TO TIME SPENT WITH STATIC SPONSORED CONTENT.
  • 3. IMAGES FEATURING STATISTICS 2 PEOPLE LOVE STATS AND SHARING THINGS THAT MAKE THEM APPEAR MORE KNOWLEDGEABLE.
  • 4. PRODUCT LAUNCHES 3KEEP YOUR AUDIENCE UP TO DATE ON THE LATEST AND GREATEST OF YOUR PRODUCTS OR SERVICES. THEN TAKE THE NEXT STEP AND SHARE BEST PRACTICES ON HOW TO USE THEM.
  • 5. CELEBRATING COMPANY WINS 4 DON’T BE SHY TO CELEBRATE COMPANY WINS AND SHOW GRATITUDE TO FOLLOWERS AND CUSTOMERS FOR HELPING YOU ACHIEVE YOUR GOALS.
  • 6. HIGHLIGHTING COMPANY LEADERS 5 PEOPLE BUY FROM PEOPLE, NOT COMPANIES. HUMANIZE YOUR BRAND AND GIVE YOUR AUDIENCE THE OPPORTUNITY TO TAKE A PEEK INSIDE YOUR COMPANY CULTURE WHILE SIMULTANEOUSLY HIGHLIGHTING YOUR BEST EMPLOYEES AS THOUGHT LEADERS.
  • 7. HIGHLIGHTING COMPANY EVENT FOR SPONSORING 6 PEOPLE WANT TO KNOW WANTS COMPANY DOING, EVERY LINKEDIN USER ARE BELIEVING LEARNING, HENCE THEY ARE ACTIVE MORE ON THAT PAGE WHERE THEY RECEIVED KNOWLEDGE.
  • 8. PROMOTE EBOOKS 7 FEATURING THE EBOOK COVER, STATS, QUOTES AND TIPS TAKEN FROM THE CONTENT TO EXTEND THE CAMPAIGN SHELFLIFE.
  • 9. THIRD PARTY CONTENT 8 NO ONE LIKES HANG WITH THE PERSON AT THE PARTY WHO’S TALKING ABOUT THEMSELVES THE WHOLE TIME. INSIDER TIP: DON’T FORGET TO ADD HASHTAGS TO YOUR CONTENT TO BE FOUND WITH OTHER RELEVANT TRENDING TOPICS.
  • 10. THOUGHT LEADERSHIP BLOG POSTS 9 NOT EVERY POST HAS TO BE ABOUT YOUR BUSINESS OR PRODUCT. YOU CAN BUILD THOUGHT LEADERSHIP AND AUTHORITY IN YOUR SPACE BY TAKING A SPICY POINT OF VIEW ON AT IMELY OR CONTROVERSIAL TOPIC.
  • 11. ORIGINAL RESEARCH 10 ORIGINAL RESEARCH AND INSIGHTS TEND TO KNOCK IT OUT OF THE PARK.
  • 12. LAST WORDDIFFERENT POSTS CLEARLY HAVE DIFFERENT OBJECTIVES. IF YOUR GOAL IS LEAD GENERATION YOUR UPDATE MAY LINK TO A LANDING PAGE FOR A GATED EBOOK OR WHITEPAPER. IF YOUR GOAL IS BRAND AWARENESS YOUR POST MIGHT LINK TO YOUR COMPANY WEBSITE OR PERHAPS YOU’LL SHARE A BLOG POST ANNOUNCING A NEW PRODUCT OR FEATURE ENHANCEMENT. WE AER CREATIVE & BRAND MANAGEMENT AGENCY, FREE CONSULTATION: WWW.REDPILLSMEDIA.COM EMAIL : HELLO@REDPILLSMEDIA.COM RED PILLS MEDIA SOURCE : HTTPS://BUSINESS.LINKEDIN.COM/MARKETING-SOLUTIONS/BLOG