A grand resort to be built. How do we select the design? Through a contest of course, to find the best one.

1. ROYAL CASTLE
D e s i g n S e l e c t i o n C o m p e t i t i o n

2. Objective
P i c k t h e d e s i g n t h r o u g h a c o n t e s t
C r e a t e a b r a n d i m a g e o f t h e p r o j e c t
C r e a t i n g a n A r c h i t e c t u r a l L a n d m a r k

3. 3
Final
During
contest
process
Pre-hype
Pre-
selection
Process
OVERVIEW
Creating Brand Image for Royal Castle

4. Contest Segments
4
C o t t a g e D e s i g n
M a i n b u i l d i n g
L a n d s c a p i n g
C o n t e s t a n t s h a v e t o s u b m i t a n o v e r a l l
p l a n c o n t a i n i n g a l l 3 o f t h e s e s e g m e n t s .

5. THE CONTEST ROADMAP
5
R u n n i n g r o a d s h o w
C a l l f o r s u b m i s s i o n
I n i t i a l s e l e c t i o n
P r e p a r i n g g u i d e l i n e
J u d g e s e l e c t i o n
C a m p u s S e l e c t i o n
C r e a t i n g a s t o r y f o r t h e h o t e l t h r o u g h t h e d e s i g n
B o o t c a m p
Pre-selection
Process
During Contest
Process

6. 6
Pre-Selection Team & Juries
P r e - s e l e c t i o n t e a m c o n s i s t i n g y o u n g
f a c u l t y m e m b e r s f r o m u n i v e r s i t i e s w i l l
p i c k d e s i g n s f r o m i n i t i a l s u b m i s s i o n s .
J u r i e s c o n s i s t i n g i n t e r n a t i o n a l l y
r e c o g n i z e d B a n g l a d e s h i a r c h i t e c t s w i l l
b e o n t h e b o o t c a m p t o p i c k t h e f i n a l
d e s i g n f r o m t h e t o p s e l e c t i o n s . A s w e l l a s
r u n n i n g a m e n t o r s h i p c a m p .

7. 7
Campus Selection
Public Universities Private Universities
Bangladesh University of
Engineering & Technology
BRAC University
Khulna University North South University
Shahjalal University of Science
and Technology
Ahsanullah University of Science and
Technology
Chittagong University of
Engineering and Technology
University of Asia Pacific
Military Institute of Science and
Technology
Rajshahi University of Engineering
and Technology
Khulna University of Engineering &
Technology

8. 8
Call for Submission
O n l i n e S u b m i s s i o n
T h r o u g h h o t e l ’ s w e b s i t e
O f f l i n e S u b m i s s i o n
T h r o u g h d i r e c t m a i l

9. 9
Contest Pre-hype
S o c i a l m e d i a C a l l f o r S u b m i s s i o n p o s t s
C a m p u s p r e - h y p e b a n n e r
C a m p u s i n f o r m a t i o n d e s k
M e d i a i n v o l v e m e n t

10. 10
Seminar on Campus
P r e - s e l e c t i o n t e a m w i l l r u n
s e m i n a r s o n s e l e c t e d c a m p u s t o
b r i e f a b o u t t h e p r o j e c t a n d i t ’ s
e x c e l l e n c e .

11. 11
1 0 s e l e c t e d t e a m s w i l l j o i n f o r a b o o t c a m p
w h e r e t h e i r p r o p o s e d d e s i g n s w i l l b e
a n a l y z e d b y t h e j u r i e s .
T h e f i n a l s e l e c t i o n o f t h e d e s i g n w i l l a l s o
t a k e p l a c e i n t h i s c a m p .
Bootcamp

12. Building the Brand
Name
E s t a b l i s h a H o t e l b r a n d n a m e l i k e :
A T L A N T I S D U B A I | R i t z - C a r l t o n | M G M G r a n d |

13. Ideas for Branding through the
competition
M e d i a S p o n s o r
T i t l e S p o n s o r
V o t i n g i n S o c i a l M e d i a
O n l i n e T r a v e l m a g a z i n e
“ T h e R o y a l T r a v e l e r ”
S t a t i o n a r i e s f o r A r c h
d e p t .
P o s t - c o m p e t i t i o n
s o c i a l m e d i a c o n t e n t s

14. 14
Unlocking the Brand Key -1
Personality
Providing the royalty
people deserve
Reasons to Believe
Extraordinary architectural
foundation
Benefits
An ultimate experience
land
USP
Blended with architectural
height & experience
Brand Idea
A landmark hotel
experience for
Bangladesh
For Royal Castle

15. 15
Unlocking the Brand Key -2
Competitive
Environment
Uncompetitive
Target
Families, Individuals,
Couples
Root Strength
It’s architectural height
Consumer Insight
In need of an ultimate
experience land
For Royal Castle

16. 16
Online Travel Magazine
A s u b - w e b s i t e w i l l b e c r e a t e d a s a t r a v e l
m a g a z i n e w h i c h w i l l h e l p t h e h o t e l b r a n d
n a m e t o g r o w .
T h i s o n l i n e m a g a z i n e w i l l g e n e r a t e t r a f f i c
a n d k e e p t h e b r a n d n a m e i n c u s t o m e r s ’
m i n d w h i l e t h e p r o j e c t w i l l b e u n d e r
c o n s t r u c t i o n .

17. 17
Social Media Voting
1 0 % m a r k i n g w i l l b e b u d g e t e d f o r t h e
s e l e c t i o n p r o c e s s .
C o n t e s t a n t s w i l l b e e n c o u r a g e d t o s e l f -
p r o m o t e t h e i r d e s i g n s o n s o c i a l m e d i a .

18. 18
Media Integration
T i t l e
S p o n s o r
R a d i o
S p o n s o r
O n l i n e
S p o n s o r

19. 19
Estimated Budget

20. THANK YOU!