LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Adjusting how you use LinkedIn changes the way prospects react the “LinkedIn for business,” is the next episode of the Social Media Marketing marketing empire.
Get the most out of the NEW LinkedIn... until it changes... againJP Marketing | NE
LinkedIn has changed... in fact it has become a moving target and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. [Presentation given at the Enterprise Center, Salem State University, Salem MA]
Don't be dismayed by the slide count... simply download and use the search feature to target exactly what you're looking for.
NOTE: This is a high level overview.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
How to use Linkedin For Business Success in 20134FingersMedia
How to use Linkedin For Business Success in 2013!
Did you know that even a freelancer can add their own company to LinkedIn Corporation®’s huge directory? Or that you can add your own products and services along with special discounts and coupons?
As with anything remember to take what you learn and apply as much as possible to your business. With so much competition today every small thing you do can help push your company higher into the public profile.”
All that you need for your LinkedIn Corporation® account is the free version. This is perfectly fine for developing good business connections within your market.”
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
I've not only written for hospitals and pharmaceutical companies like Merck and Pfizer, Abbott, and many more, I've also worked as a Senior Writer on brand for a downdown agency.
LinkedIn is a business-oriented social networking site launched in May 2003 mainly used for professional networking. Here is a quick-start list of key features to help you get started.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Adjusting how you use LinkedIn changes the way prospects react the “LinkedIn for business,” is the next episode of the Social Media Marketing marketing empire.
Get the most out of the NEW LinkedIn... until it changes... againJP Marketing | NE
LinkedIn has changed... in fact it has become a moving target and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. [Presentation given at the Enterprise Center, Salem State University, Salem MA]
Don't be dismayed by the slide count... simply download and use the search feature to target exactly what you're looking for.
NOTE: This is a high level overview.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
Introductory lesson on LinkedIn for those that are new to the site.
This lesson is intended to be taught hands on, so many of the questions are answered during the lesson.
How to use Linkedin For Business Success in 20134FingersMedia
How to use Linkedin For Business Success in 2013!
Did you know that even a freelancer can add their own company to LinkedIn Corporation®’s huge directory? Or that you can add your own products and services along with special discounts and coupons?
As with anything remember to take what you learn and apply as much as possible to your business. With so much competition today every small thing you do can help push your company higher into the public profile.”
All that you need for your LinkedIn Corporation® account is the free version. This is perfectly fine for developing good business connections within your market.”
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
I've not only written for hospitals and pharmaceutical companies like Merck and Pfizer, Abbott, and many more, I've also worked as a Senior Writer on brand for a downdown agency.
I was a nationally syndicted newspaper columnist in the 80'S and now have a humor/food column on the North Shore. I write white papers and I can do my most as a ghost.
What's on this PowerPoint menu? A healthy helping of my general writing experience covering advertising, promotion, retail, finance, industrial, electronic, audio visual, humor, you name it. Digest and enjoy
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Are you ready to take your LinkedIn experience to the next level? Then this guide is for you. We've packed it with tips, advice, and practical steps you can take to level up your LinkedIn experience. It's got everything from how to create the perfect profile, through to how to connect with the right people (and avoid the wrong people), plus information on how to use Groups and the LinkedIn Publishing Platform to your advantage. If you want to quit being a LinkedIn beginner and move to a more advanced experience on the most important professional network, it's time to Level Up Your LinkedIn Game.
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
At Kinetix we're givers, and we'd like to hit you with some simple steps you can take to give your LinkedIn profile a facelift. By doing this, you can start taking care of your career by connecting and promoting who you are before you really need a strong professional network.
Like athletes, not all LinkedIn profiles are created equal and some users end up on the sidelines while other professionals reap real the full benefits of the site.
Take your LinkedIn profile from benchwarmer to MVP today.
1. LinkedIn Profile Changes: What You Should Know
LinkedIn is rolling out an updated version of its profile pages, including larger photos
and heavier emphasis on the Summary section. Here's how to stay current on the
professional social network.
By Kevin Casey, InformationWeek
August 22, 2012
URL: http://www.informationweek.com/global-cio/careers/linkedin-profile-changes-
what-you-should/240006005
2012 Salary Survey: 12 Career Insights
(click image for larger view and for slideshow)
LinkedIn has begun rolling out a refresh of its profile page, the online face of more
than 175 million professionals. Among the most noticeable changes: Your actual face
is more important than ever.
2. The updated profile includes a larger, more prominent picture, which LinkedIn-
Makeover.com's Donna Serdula listed as the most obvious impact to the page. As a
result, that crop-and-chop job you did on a recent family photo isn't going to hack it
anymore.
"LinkedIn is really putting that out at the forefront. It's putting the emphasis on the
way the person looks," Serdula said in an interview. "It's no longer going to be
enough to scan a photograph that was taken at a wedding. If you want to stand out
from the crowd, you're going to have to go to a professional photographer and get a
headshot."
Photography's not the only skill needed to optimize the new LinkedIn profile; you'll
want to hone your writing chops, too, because the Summary content now stands
under a brighter spotlight. "At one time, a person could copy-and-paste their resume
and feel like they did a good job," Serdula said. "That's not true anymore."
[ Read LinkedIn Password Breach: 9 Facts Key To Lawsuit. ]
To hear Serdula tell it, the best LinkedIn profiles require the same level of attention
as any business website; without the right mix of content, keywords, and other
elements, you're liable to get lost in the fray. Treating the profile as just an online
version of your old-school resume is a rookie mistake.
"People are using LinkedIn as a search engine and they're looking for people. Simply
copying and pasting your resume isn't going to provide enough keywords to be
found," Serdula said. "Say to yourself: How are people trying to find me? And: Let me
make sure that all of those keywords they're using, I'm peppering throughout my
profile so I can be found."
An honest, robust summary is also critical, Serdula said, because users are
increasingly using LinkedIn to do their homework on people they do business with in
a variety of contexts. "People are really using LinkedIn as a way to research and feel
more comfortable with candidates, with vendors, with people. You need to take this
opportunity and really showcase yourself. Now that the summary is so front-and-
center, you can't just not fill it out or copy-paste your introduction from your
resume. It's just not going to cut it anymore."
LinkedIn's profile updates are part of a broader site-wide reboot that includes the
recent redesign of the homepage and the launch earlier this year of LinkedIn Today,
the company's social news service. Expect more changes to come, including more
updates to the profile page.
"We are focused on making it easier for LinkedIn members to get more value out of
the services we offer by creating simpler, more relevant, more social experiences," a
LinkedIn spokeswoman said via email. "This new look-and-feel to the profile is the
first step of many more exciting changes to come to the LinkedIn profile later this
year."
3. Serdula pointed out another significant change: Job titles no longer appear in the
brief overview that appears next to the photo--only the names of current and recent
employers, as well as educational institutions, are listed. In general, that light-gray
area atop the profile is much smaller than in the past. "That's huge," Serdula said.
"Perhaps they're leveling the playing field there, but that also saves in screen real
estate."
Contact information, including websites, email, Twitter handle, and phone number,
are now housed behind a Contact button just beneath the photo and brief overview.
Users need to click to reveal them, but Serdula said this is an improvement rather
than a de-emphasis of the content.
"Yes, they're saving screen real estate. But they're actually making it easier to reach
out outside of LinkedIn," said Serdula. "Success on LinkedIn is getting off [of]
LinkedIn. If you want to forge relationships, you can't do that strictly online. You
have to call that person up and talk to them directly. That's what's going to separate
you and lead you to future success. LinkedIn, I [think], believes that, and that's one of
the reasons they've brought that up from the bottom of the page."
The space freed up by these tweaks enables the heavier emphasis on the Summary
section, which means it's time to revisit what yours includes. Even on LinkedIn,
content is king. "You have to tell a story, you have to hook people, and you have to
get them motivated to pick up the phone and call you," Serdula said.
That's something Serdula said she has been preaching to clients for years; the
updated LinkedIn profile is probably a good thing for profile-writing businesses like
hers. But she said her advice now will likely include a much sharper focus on picking
the right photo, noting that a poor profile picture is already one of the biggest
mistakes people make on LinkedIn. That mistake could sometimes be glossed over
with the smaller image, but no more.
"Over and over and over again, we see people uploading photographs that aren't
professional, aren't attractive, aren't appropriate," Serdula. "This picture is [now] so
big that there cannot be an error there. It's just going to be too glaring."
Social media make the customer more powerful than ever. Here's how to listen and
react. Also in the new, all-digital The Customer Really Comes First issue of The
BrainYard: The right tools can help smooth over the rough edges in your social
business architecture. (Free registration required.)
http://www.slideshare.net/Spredfast/marketing-your-brand-
on-linkedin-webinar (from hutch on business)
Box for LinkedIn Overview and FAQs
4. LinkedIn recently announced a new profile design that replaces its current inApps
platform with a new method for viewing content like documents, presentations and
videos from a profile page. As a result, the current Box inApp integration is no longer
supported.
Part of the new design, LinkedIn has developed a new tool to let users showcase 3rd
party portfolio-type content on their profiles. You can now choose individual Box
files to display on your profile, making it quick and easy to share important content
with visitors.
When would I use the Box for LinkedIn integration?
•By adding files from Box to a LinkedIn profile, you can share important content for
profile visitors to view and download.
•Example use cases: •Looking for a job? Share your resume or portfolio on your
LinkedIn profile so your LinkedIn contacts have access.
•If you're recruiting, get your employees to spread job requisitions virally by posting
them to their profile.
•Small business? Consultant? Freelancer? Post a one-pager or presentation that will
get you hired.
•Are you a start-up? Post your company overview to get angels, VCs, potential
employees and customers excited about what you're launching.
How do I add Box content on the new profiles?
•After opting in to the new profile type, you can easily add a specific Box file to
display in the LinkedIn professional gallery
•To get started, copy and paste the file’s direct link in the LinkedIn professional
gallery on the page •Find the direct link by previewing the file as you normally would
in Box, selecting File Options > Share > Get Link to File and then clicking on Direct
Link to generate the URL
•Paste it directly in the LinkedIn professional gallery
•Repeat the same steps for other files you’d like to add to your profile
What types of files can be added?
•Currently, the LinkedIn professional gallery allows users to add and display .pdf,
.ppt and some image files (.jpg, .gif and .png)
•Some common file types, such as .pptx, .doc, .tiff and .docx are not supported
•Please contact LinkedIn for a full list of supported file types
Can I add multiple Box files to my profile?
•Yes, just follow the same instructions outlined above
Can I add a folder from Box on my profile?
•No, currently only individual files can be added to the LinkedIn professional gallery
.