Jim Ardito has over 22 years of experience as a senior pharmaceutical and corporate writer, most recently with Purohit Navigation in Chicago. He specializes in creating engaging and innovative writing across various domains, including healthcare and consumer advertising, and has contributed to significant branding campaigns for major companies. His portfolio includes diverse writing projects, from corporate websites to consumer brochures, showcasing a blend of creativity and expertise in the medical and promotional fields.

1. Jim Ardito—the Short Version
• 5 years (most recently) as senior pharmaceutical/corporate writer
for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller)
• 22 years as one of Chicago’s most successful independent writers
and President of Ardito Creative Enterprises (ACE), a full-service
creative resource for national and international clients
• 3 years as a writer for Foote Cone & Belding Advertising Agency,
Chicago. Noted leader in writing community. Helped start
Independent Writers of Chicago (IWOC) and served as Charter President
• Diverse skills that combine pharmaceutical and healthcare writing
expertise with vast writing experience in these arenas: consumer,
business-to-business, retail, electronic, interactive, financial, promotion,
journalism, audio visual, industrial and training
• Specialty in clever, inventive, engaging writing that adds impact and
involvement to typically straightforward materials (like CVs)
• Written for world’s largest businesses, facilities, institutions, and
associations from Abbott Labs and Baxter to Walgreen’s and Zenith

2. Promius™ Pharma Takes Flight
AND SO DOES THIS SLIDE PRESENTATION
The challenge?
Launch a company and a product using
branding and a creative platform that captures
Promius Pharma’s dedication to innovation
and its unlimited potential.
The answer?
Turn to a Tangram, a Chinese puzzle
with pieces that can be rearranged to form an
infinite variety of geometric shapes.
The company, like the puzzle, offers
unlimited possibilities
(Check it out)

3. To see how this campaign took off on the
Web site I wrote—with glorious flash
animation—google Promius Pharma and
click on the name

4. Mastasol & Detachol
ONE HEADLINE WORKS FOR TWO SEPARATE FERNDALE PRODUCTS
In this dual-product detail aid, this
cover for Mastasol presented one side
of the separation anxiety story—the
fear that an adhesive wouldn't stay
on. Flip the brochure upside down and
around and the same headline worked
for product number 2.

5. Meet Detachol, product 2
presented in the same brochure.
Detachol also prevents
separation anxiety by making
sure adhesives come off easily
and painlessly.

6. Taking care in general healthcare
I write far more than
pharmaceutical. Here’s a
consumer brochure I wrote for
Grant Hospital (Medical Center)
in Chicago. Check out my
resume for other examples.
And the next slide.

7. Here’s a direct to consumer
piece designed to grow
caregiver knowledge about
Severe Primary IGFD –a
hormone deficiency that
causes kids to be super-
short. Fortunately, Increlex
is on hand to cause these
kids to sprout—not only
hope but actual inches!

8. When it comes to healthcare
writing, you could say I wrote
the book—or at least promoted
it to physician audiences.

9. Meet Analpram HC®
AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN
No buts about it, a simple
and pointed direct mail
rhyme became an effective
way to pitch OB-GYNS

11. And Now a Tale of Brand Evolution
For Locoid Lipocream—the #1 branded mid-potent
corticosteroid cream—my concept of
“The Double Agent”
evolved to a campaign with a totally
different, “lipid-rich” look and feel

12. Meet the Double Agent (on the case
with efficacy and elegance for Locoid
Lipocream corticosteroid). The Double
Agent did one heck of a job for 3 years
then evolved brilliantly.

13. And here’s the evolution
now. Same product, but
totally rebranded and
repositioned to fight
eczema with Hydrolipid
Technology. Locoid
Lipocream (and total Rxs)
never looked so good.

14. Writing On the Corporate Side
For any healthcare agency or company, I bring far more
to the table than an ability to write for pharmaceutical brands.
I offer a veritable buffet of writing experience, including
consumer, business-to-business and retail.
Purohit Navigation digested this information, appreciated
my style and expertise and for 1 ½ years had me serve up:
> PowerPoint presentations and thought-leader articles
for the CEO that were published in major industry
pubs
> All internal corporate writing, including a blog
and other interactive media, posters, special
company events, promotions, and on and on
> All corporate writing for clients, including Web
sites and brochures
Here’s a taste of what I produced:

15. But really written by Jim Ardito

16. 3 Corporate Web Sites to Explore
I wrote all of these Web sites:
• Check out www.purohitnavigation.com
• See a client Web site take flight at Promius Pharma (click on
the name after you google)
• Bone up on fragility fractures@ www.ownthebone.com

17. The End…
…of the beginning
of a beautiful writing relationship…
with you perhaps
Call (847) 902-6562
(Operator is standing by)