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“
Changing the Delivery of Healthcare in America and Abroad”
Urgent Care: A New Frontier

Urgent care medicine has been around for more than 15 years but in recent
years, the lacking access to primary care coupled with the exorbitant cost
of hospital emergency services has caused urgent care medicine to
explode. Here are some indicators of how much and why:
• There were 119 million visits to hospital emergency departments in 2005
• 84% of hospital emergency department visits were ambulatory patients
• 34% of hospital emergency department visits were non-emergent
• The average hospital emergency department visit takes 3.3 hours (2005)
• The average cost of a hospital emergency department visit is $1,100
   (source)
• The average cost of an urgent care visit is $170
• There are an estimated 8,335 “Urgent Care Centers” in the United States
   today
• An estimated 100 million patients are treated in urgent care centers
   annually
• Over 300 new urgent care centers open in the USA annually
Defining Urgent Care

•   The top reasons for patient presentation:
     •   Cough/Sore Throat/Colds
     •   Allergy Symptoms/Sinusitus
     •   Influenza/Vaccines
     •   Infections
     •   Migraine/Headache
     •   Fever
     •   Lacerations/wounds
     •   Back Pain/Injuries
     •   Joint Sprain
     •   Fractures
     •   Stomach/Abdominal Pain
     •   Diarrhea/Vomiting
     •   Ear Pain/Eye Problems
•   Typical Services
     •   Physician Services
     •   Extended Hours/Days of Service
     •   Radiology
     •   Minor Procedures
     •   Basic fracture treatment
     •   I.V. Therapy
     •   Medication Dispensing
The Role of Urgent Care

• Improve access
   •   Expanded hours
   •   Expanded schedules
   •   Efficient walk-in management
   •   Connected services (Electronic Medical Records)
• Reduce costs & improve services as an alternative to the
  hospital emergency departments
   • Nearly 80% of hospital ED cases can be treated in urgent care
     setting
   • Cost of urgent care in lieu of hospital ED is at least 25% of the cost
     for same diagnosis and treatment
   • Service for true emergencies enhanced with urgent care cases out
     of the hospital E.D.
The Undeveloped Component

• Connection from center to center
   • Expanded use of electronic medical records
   • Expansion of patient identification capabilities
   • Data accumulation
       • Enhanced care management
       • Data accumulation for health planning and resource management
• Definitions of services for urgent care
   • Clearer & realistic patient expectations
   • Clearer and realistic payment structure from payors
• Clear emergence of a leader in the sector
• Definition as an access medical service
   • Not a referral center for hospitals
   • Not a dumping ground for over-flowing primary care offices
Defining of the term “Urgent Care”

• Define access standards
   • Hours of service
   • Days of service
• Define the services required to qualify for the designation
   • Not to be left up to the individual states
   • National definitions needed
• Define provider qualifications
   • Physicians vs. extenders
   • Qualifications of physicians
• Information management requirements
   • Require any “urgent care” to have an EMR that connects nationally
   • CCHIT Approved products only
   • Must link to a common database
Why Networking Makes Sense?

•   Reduce duplication
     •   Access to diagnostic results
     •   Access to past medical & social histories
     •   Sharing of medication history and regime failures/successes

•   Improve care
     •   Sharing of medical findings/peer assessments
     •   Use of edits to correct obvious mistakes in documentation
     •   Use of edits to prevent medication conflicts and errors
     •   Use of edits to

•   Improve healthcare analytics capabilities
     •   Need for broader metrics to identify better/more timely solutions
     •   Link retail mentalities of patients with cost indicators

•   Reduce medication conflicts
     •   Aggregated medication histories
     •   Drug interactivity
     •   Formulary management

•   Speed up the process of access
     •   No need for re-registrations
     •   Family and social histories not duplicated
     •   Clinician’s access to critical medical history
The Broader Expectations

•   Managed Care Plan Marketing
     •   Relationships
     •   Promotion of services offered
     •   Promotion of cost savings to plans
     •   Data to answer questions from plans
•   Regional Services Marketing
     •   Focusing on regional players
           •   UPS
           •   FedEx
           •   Banks
           •   WalMart
           •   Target
     •   Directing phone inquiries
•   National Medical Report
     • Video distribution
     • Connection to UCA website
     • Recruitment for physicians
     http://www.urgentcareamerica.net/About/Video/2669/Content.aspx
How we work

Urgent
Care 1
                                 • Individual Centers/Groups maintain their
                                 own financial files
         C
         o
                                 • Patients are in control of the release of
Urgent   n
Care 2
                                 their medical record information via UCA
         n
                                 Passport™
         e
         c
                                 • Records are an aggregate of all medical
         t
Urgent
Care 3   e                       treatment provided at all affiliated urgent
         d
                                 care centers
               Central Medical
               Record Server
         D
Urgent
                                 •Affiliated centers get comparative data that
Care 4   i
                                 assists them in refining and improving their
         r
                                 businesses
         e
         c
Urgent
                                 • Patients have security and transparency of
         t
Care 5
                                 medical information to streamline care
         l
         y
                                 •Central database allows for analytics to
Urgent
                                 better define needs, demands and service
Care 6
                                 requirements

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Linked In Presentation 1

  • 1. “ Changing the Delivery of Healthcare in America and Abroad”
  • 2. Urgent Care: A New Frontier Urgent care medicine has been around for more than 15 years but in recent years, the lacking access to primary care coupled with the exorbitant cost of hospital emergency services has caused urgent care medicine to explode. Here are some indicators of how much and why: • There were 119 million visits to hospital emergency departments in 2005 • 84% of hospital emergency department visits were ambulatory patients • 34% of hospital emergency department visits were non-emergent • The average hospital emergency department visit takes 3.3 hours (2005) • The average cost of a hospital emergency department visit is $1,100 (source) • The average cost of an urgent care visit is $170 • There are an estimated 8,335 “Urgent Care Centers” in the United States today • An estimated 100 million patients are treated in urgent care centers annually • Over 300 new urgent care centers open in the USA annually
  • 3. Defining Urgent Care • The top reasons for patient presentation: • Cough/Sore Throat/Colds • Allergy Symptoms/Sinusitus • Influenza/Vaccines • Infections • Migraine/Headache • Fever • Lacerations/wounds • Back Pain/Injuries • Joint Sprain • Fractures • Stomach/Abdominal Pain • Diarrhea/Vomiting • Ear Pain/Eye Problems • Typical Services • Physician Services • Extended Hours/Days of Service • Radiology • Minor Procedures • Basic fracture treatment • I.V. Therapy • Medication Dispensing
  • 4. The Role of Urgent Care • Improve access • Expanded hours • Expanded schedules • Efficient walk-in management • Connected services (Electronic Medical Records) • Reduce costs & improve services as an alternative to the hospital emergency departments • Nearly 80% of hospital ED cases can be treated in urgent care setting • Cost of urgent care in lieu of hospital ED is at least 25% of the cost for same diagnosis and treatment • Service for true emergencies enhanced with urgent care cases out of the hospital E.D.
  • 5. The Undeveloped Component • Connection from center to center • Expanded use of electronic medical records • Expansion of patient identification capabilities • Data accumulation • Enhanced care management • Data accumulation for health planning and resource management • Definitions of services for urgent care • Clearer & realistic patient expectations • Clearer and realistic payment structure from payors • Clear emergence of a leader in the sector • Definition as an access medical service • Not a referral center for hospitals • Not a dumping ground for over-flowing primary care offices
  • 6. Defining of the term “Urgent Care” • Define access standards • Hours of service • Days of service • Define the services required to qualify for the designation • Not to be left up to the individual states • National definitions needed • Define provider qualifications • Physicians vs. extenders • Qualifications of physicians • Information management requirements • Require any “urgent care” to have an EMR that connects nationally • CCHIT Approved products only • Must link to a common database
  • 7. Why Networking Makes Sense? • Reduce duplication • Access to diagnostic results • Access to past medical & social histories • Sharing of medication history and regime failures/successes • Improve care • Sharing of medical findings/peer assessments • Use of edits to correct obvious mistakes in documentation • Use of edits to prevent medication conflicts and errors • Use of edits to • Improve healthcare analytics capabilities • Need for broader metrics to identify better/more timely solutions • Link retail mentalities of patients with cost indicators • Reduce medication conflicts • Aggregated medication histories • Drug interactivity • Formulary management • Speed up the process of access • No need for re-registrations • Family and social histories not duplicated • Clinician’s access to critical medical history
  • 8. The Broader Expectations • Managed Care Plan Marketing • Relationships • Promotion of services offered • Promotion of cost savings to plans • Data to answer questions from plans • Regional Services Marketing • Focusing on regional players • UPS • FedEx • Banks • WalMart • Target • Directing phone inquiries • National Medical Report • Video distribution • Connection to UCA website • Recruitment for physicians http://www.urgentcareamerica.net/About/Video/2669/Content.aspx
  • 9. How we work Urgent Care 1 • Individual Centers/Groups maintain their own financial files C o • Patients are in control of the release of Urgent n Care 2 their medical record information via UCA n Passport™ e c • Records are an aggregate of all medical t Urgent Care 3 e treatment provided at all affiliated urgent d care centers Central Medical Record Server D Urgent •Affiliated centers get comparative data that Care 4 i assists them in refining and improving their r businesses e c Urgent • Patients have security and transparency of t Care 5 medical information to streamline care l y •Central database allows for analytics to Urgent better define needs, demands and service Care 6 requirements