This document outlines three gears for building a charismatic brand: promise value to customers, consistently deliver delightful experiences, and listen to customers' feedback to adjust experiences as needed.
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Three gears of brand building
1. Three Gears For Building A
Charismatic Brand
Promise of
Value
Consistently
Deliver
Delightful
Experiences
Listen For
Customer’s Gut
Feelings & Adjust
Experience As
Needed
Editor's Notes
Actions speak louder than wordsIf we care so much for our customers, we have to listen to them We have to listen when its good AND when it’s badListen till it hurtsThis is when you’ll find out what your brand is