This document summarizes a presentation about creating and managing a professional presence on LinkedIn. It describes LinkedIn as a professional networking website similar to social media sites, but used differently to develop professional connections. It discusses how LinkedIn networks are formed through existing relationships or connections, and how university faculty can use LinkedIn to connect with current and former students, and enhance their professional brand and online searchability. The document also outlines different areas of specialization that can be included on a LinkedIn profile and provides tips for optimizing a faculty profile to contribute professionally while avoiding trivial content.