What is corporate transparency and why is it important? Lincoln Strategy Group answers these questions and shows you where to start on the road of corporate transparency.

1. CORPORATE
TRANSPARENCY
LINCOLN STRATEGY GROUP
LINCOLN-STRATEGY.ORG

2. SOME PEOPLE SEE TRANSPARENCY AS NO MORE
THAN A BUZZWORD. IN REALITY, IT IS A KEY FACTOR
IN DEVELOPING MORE EFFECTIVE CORPORATE
SOCIAL RESPONSIBILITY.
TRANSPARENCY INVOLVES BEING OPEN AND
HONEST WITH YOUR PUBLICS IN TERMS OF
BUSINESS OPERATION ON A LARGE AND SMALL
SCALE.
LINCOLN-STRATEGY.ORG
WHAT IS CORPORATE
TRANSPARENCY?

3. SOCIAL RESPONSIBILITY SHOULD BE
PRIORITIZED BY ANY ORGANIZATION SEEKING
TO FOSTER A BETTER PUBLIC IMAGE. BUILDING A
DEPENDABLE REPUTATION IS VALUABLE IN
ITSELF, BUT THERE ARE PLENTY OF BENEFITS
THAT COME ALONG WITH IT.
BY BEING TRANSPARENT, YOUR PUBLICS KNOW
WHAT THEY'RE GETTING, WHERE THEIR MONEY
GOES AND WHY A BUSINESS DOES WHAT IT
DOES.
LINCOLN-STRATEGY.ORG
WHY BECOME
TRANSPARENT?

4. WHY BECOME
TRANSPARENT?
WHAT CAN BE
DONE?
LINCOLN-STRATEGY.ORG
INTERNAL
CHANGES
CORPORATE TRANSPARENCY AT LARGE
MAKING
CHANGE NOW

5. WHEN EMPLOYEES AND CUSTOMERS CAN SEE
HOW AN ORGANIZATION OPERATES, THEY GAIN
RESPECT FOR THE ORGANIZATION.
TRANSPARENCY ALSO DEVELOPS TRUST.
SHOWING THE PUBLIC THAT YOUR BUSINESS HAS
NOTHING TO HIDE DEMONSTRATES INTEGRITY.
THIS IS ESPECIALLY HELPFUL WHEN YOUR
BUSINESS OPERATIONS INVOLVE OPEN
COMMUNICATION THROUGH YOUR PUBLICITY
DEPARTMENT. TRANSPARENT COMMUNICATIONS
CAN ALSO INCREASE STAFF LOYALTY, MORALE,
AND JOB SATISFACTION.
LINCOLN-STRATEGY.ORG
WHY BECOME
TRANSPARENT?

6. DISTRIBUTING PRESS RELEASES
GIVING PERSONAL INTERVIEWS
HOSTING SEMINARS
CURATING A POSITIVE ONLINE PRESENCE
LIVE-BROADCASTING AN EVENT
LINCOLN-STRATEGY.ORG
HOW TO DEVEOP A
POSITIVE IMAGE

7. HOLDING TOWN HALLS FOR STAFF TO REVIEW PROGRESS
AND OPPORTUNITIES.
RELEASING SALARY INFORMATION TO THE PUBLIC.
POSTING BEHIND-THE-SCENES VIDEOS OF DAILY
OPERATIONS TO SOCIAL MEDIA.
INFORMING CONSUMERS ABOUT CHANGES IN POLICIES,
PRICES, AND PRODUCTS AND CONSIDER ROLLING OUT
CHANGES IN PHASES.
LINCOLN-STRATEGY.ORG
BECOME
TRANSPARENT BY...

8. WHILE FOCUSING ON INFORMING CONSUMERS IS IMPORTANT
DON’T NEGLECT HOW CRUCIAL IT IS TO BE TRANSPARENT
WITH EMPLOYEES.
IF PEOPLE IN YOUR COMPANY DON’T WHOLEHEARTEDLY
BELIEVE YOU ARE TRANSPARENT, THEN THEY WILL FACE
HURDLES WHILE TRYING TO PORTRAY TRANSPARENCY TO
THE PUBLIC.
WHEN YOUR EMPLOYEES ARE INFORMED AND SATISFIED,
THEY ARE BETTER EQUIPPED TO REPRESENT YOUR COMPANY
WELL.
LINCOLN-STRATEGY.ORG
STARTING INTERNALLY

9. ANYTIME IS GOOD TO MAKE MORE EFFORTS TO BE
TRANSPARENT. MANY COMPANIES DON’T PRIORITIZE
TRANSPARENCY UNTIL A SCANDAL EMERGES. DON’T
WAIT FOR THE PUBLIC TO LOSE TRUST IN YOUR
ORGANIZATION TO START MAKING TRANSPARENCY A
PRIORITY.
LINCOLN-STRATEGY.ORG
MAKING THE CHANGES NOW