Dr. Lily Chua. 20-yr Personal Marketing Plan

www.linkedin.com/in/lilia-serrano-chua/
Winning the Crown
20-Year High Performance
Personal Marketing Plan Built on Faith
Dr. Lily Chua
March 7, 2020

Elements for High Performance
Personal 20-Year Marketing Plans
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning

High Performance Sustainable
Personal Plan to Win the Crown
A. Daily Rounds
– Vision/ Mission
– Product portfolio/ Roles
– 7 Winning strokes
- Score board
B. End in Mind
- Enjoying life while bringing everything together for
the glory of God

I align daily…
MY VISION
Live a life full of joy with integrity and faith. Multiply my
God-given talents/gifts and use them according to His
will & purpose.
MY MISSION
Through constant learning and improvement for myself, I
strive to be at my best – in my job, in my relationships, in
health & emotional well-being.
Know, believe and live by the Word through His grace.

7 Winning strokes day to day
1. A true Christ-believer saved by grace
2. Model Mother
4. Grateful daughter
5. A loving sister / a respectful daughter in law
6. A compassionate doctor
7. Constantly learning

PRODUCT PORTFOLIO
A model mother…
To be the person my children look to with pride as the only parent
they have known… in memory of their father
… loving unconditionally…

A model mother…
with faith that works.
A father to the fatherless, a defender of widows, is God in his
holy dwelling (Ps. 68:5)
Believing that God makes all things
beautiful in His time.

A grateful daughter…
Cherishing my mother’s sacrifices
for my dream to come true.

A loving sister &
doctor in the family…
Appreciative of the
selfless love of my
siblings…

A respectful daughter
in law…
A health adviser for love ones.

A friend through thick & thins
Celebrating 20….40 years of friendship

New horizons…
New relationships in
AGSB MBA-H
Stronger foundation in
pursuit of service to patients

Enhancing Life with
Compassion
Through service

Continuing Medical
Education
Through constant learning

What is the STRUCTURE
of my crown?

What is the STRUCTURE
of my crown?
Discipline Determination Courage

My FRAMEWORK
references

12 Marketing Plan for Life
Robert Michael Fried
1. Define Business- Who Am I?
I am Dr. Lily Chua…
2, Assess Market- Capitalize on Strength
Highly skilled in OB-GYNE surgeries & ultrasound, a
good speaker in my field of expertise with a capacity to
influence. I am a mother who happens to be a doctor.
3. Identify Primary Target Market- Discovering Real Me
I am a servant of God, my family, my friends/
colleagues & my patients.
4. Launch Strategy- Find Niche & Risk
My talent is part of my strategy to minister to friends
and patients in need of advise. My accommodating nature
is my risk to be abused by patients and friends.

My Marketing Plan for Life
Speaker Dr. Lily Chua
5. Weather PLC- Innovate Continuously
I Continuously sharpen my skills and adopt to
the demands of my target market.
6. Balance Mix- Build My Brand
Continuing medical education, bible study group
7. Expand Reach- Create My Legacy
I am a lecturer, a mentor to many.
8. Campaign Ad- Reawaken Creativity
I practice what I preach. I am a walking model of
my advocacy.

9. Plan Distribution- Share Time & Energy
Do my best effort to manage varying time for
personal devotion, see patients, join a weekly bible
study group, while keeping a healthy life style.
10. Achieve Sales- Reach Goals
Specify daily, monthly, annual, 20-year targets
11. Analyze P & L- Keep Score
Accept that reality is sometimes far from goals.
12. Seek Opportunities- Make Dreams Real
Do one step at a time. Sometimes it better to
be effective than to be efficient.
My Marketing Plan for Life
Speaker Dr. Lily Chua

The 20 year journey is
worth every day of it…
Here and Now
56 yrs old
God-fearing widow
Kids
OB-GYN
CEO of FOCUS
Speaker
Working to Save
Happy with life
Enjoying God’s grace
End in Mind
Healthy 76 years old
Graceful at my age
Kids with kids
An inspiration
A mentor
Christ’s ambassador
Deeper in faith
Prepared to meet Creator

Score board…
• Discipline
• Time management
• Food for the body and soul
• Cash record keeping
• Journal of progress
• Prayer & meditation

The journey to winning
the crown is vision-driven.
As a doctor/mentor, I succeed if I see
transformation in the life of the people I
influence; if there is peace and joy in my
family, my friends/colleagues, and my
patients.
Winning the crown means being able to leave
a legacy as an inspiration; to live a life for the
glory of God; to be prepared for our final
destination saved by His grace.

Dr. Lily Chua. 20-yr Personal Marketing Plan

More Related Content

What's hot

Similar to Dr. Lily Chua. 20-yr Personal Marketing Plan

Dr. Lily Chua. 20-yr Personal Marketing Plan

Editor's Notes