This document outlines Cynthia C. Maandal's 20 year marketing plan. It details her vision, mission, daily roles, and habits she wants to maintain over the next 20 years. These include being physically fit, managing her finances well through budgeting and savings, keeping a diary, and continuing personal and spiritual growth. Her goals for 2030 are to have found her purpose in life, reach her maximum potential, help others, and live fully with God. The plan also outlines laws of giving from a business book, which she wants to follow in her personal marketing approach, such as adding value, serving others well to increase income and influence, being authentic, and staying open to receiving.

1. CYNTHIA INC.20 yr Marketing Plan Cynthia C. Maandal April, 2010

2. VISION / MISSION My mission is to be an accomplished independent strong compassionate God loving person who takes pride in integrity, responsibility, personal growth and lifelong learning in this journey called life. I will continually serve as a guide and light to my family, colleagues and friends.

4. Grateful Daughter

5. Helpful Sister

6. Loving Tita

7. Responsible Manager

8. Striving MBA student

11. Time Check

12. Food Log

13. Cash Records

15. Begin with the End in Mind

16. Put First Things First

17. Think Win/Win

18. Seek 1st to Understand then Understood

19. Synergize

21. Create time management tools

22. Set Priorities

23. Establish routines

24. Set time limits for tasks

26. Eat wholesome foods.

27. Be hygienic.

28. Take vitamins.

29. Regular medical check-up.

30. Be environment friendly.

32. Pay bills and credit cards on time.

33. Set aside a separate saving fund at least 10%

34. Share

36. Record appointments

37. Keep a journal of feelings about life and relationships.

38. Help manage stress.

40. Yr 2030........ 2 decades after Success is..... knowing my purpose in life, growing to reach my maximum potential sowing seeds that benefit others. I lived my life to the fullest... With God in me always.

41. MY Brand ReLaunch Aim Star SHASHA MAANDAL Ateneo Eagle GuideLight Zsazsa Man - doll UE Warrior

42. Go – givers sell more by Bob Burg and John David Mann The Law of Value THE Law of Compensation The Law of Influence The Law of Authenticity The Law of Receptivity Personal Marketing Plan

43. I. The law of value Your true worth is determined by how much more you give in value than you take in payment Create value - worthy MacGuffin – object Giving – give more = have more Money – echo of value The Paradox - surprising My Economy – rise and fall Personal Marketing Plan

44. II. The law of compensation Your income is determined by how many people you serve and how well you serve them Touch lives - People Rapport – establish or develop a bond Skills – cultivate for great benefit Curiosity – genuine interest in others Maturity – control emotions, emotional intelligence Personal Marketing Plan

45. III. The law of influence Your influence is determined by how abundantly you place other people’s interest first Build networks Fuzzy influence – the law of 250 The perfect pitch - 3 foot rule Great questions - Follow – through Your serve Posture – shaking off doubts and insecurities The competition – character revealing moment Personal Marketing Plan

46. IV. The law of Authenticity The most valuable gift you have to offer is yourself. Be Real Present Undersell Listen Objections The “ Close “ Silence Personal Marketing Plan

47. V. The law of receptivity The key to effective giving is to stay open to receiving Stay open Left field Crisis – from greek word krisis means choice Trust Personal Marketing Plan

48. CYNTHIA INC.20 yr Marketing Plan Cynthia C. Maandal April, 2010