The document outlines a 20-year marketing plan for "Doc Laly" with the goal of fulfilling God's purposes in life. It details Doc Laly's vision of becoming a respected nephrologist while living a Christ-like life. The plan includes daily routines to monitor progress and compares Doc Laly's current situation in 2020 to the envisioned state in 2040 of being a married, experienced doctor still committed to evangelism. The document emphasizes living purposefully according to God's plan.
Developing a mission, vision, values, and goals admin retreat 2010Dr. Marci Shepard
Developing a mission, vision, values and goals involves a variety of stakeholders. This presentation was used to begin to develop a common vision and gather data from district administrators.
This document provides an overview of the DiSC Classic 2.0 assessment that the recipient recently completed. It begins with an introduction to the four sections of the subsequent report: Section I focuses on the recipient's individual DiSC profile based on their responses; Section II covers descriptions of the four DiSC dimensions; Section III overviews the 15 Classical Profile Patterns; and Section IV discusses the scoring and data analysis. The document then previews the contents of the recipient's specific DiSC Graph and stages of their highest DiSC dimension, intensity index, and Classical Profile Pattern that will be covered in their full report.
This document discusses criteria for choosing effective brand elements to build brand equity, including memorability, meaningfulness, likability, transferability, adaptability, and protectability. It provides examples of how brands have used elements like slogans, jingles, packaging, characters, URLs and brand names to increase awareness and positively influence customer perceptions. Choosing the right elements that customers find appealing and can be legally protected helps reinforce a brand's positioning and strengthens its equity over time.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
This document summarizes key points from the book "Good to Great" by Jim Collins about what differentiates companies that go from good to great. It discusses that great companies have Level 5 Leaders who are modest and driven. They also focus first on getting the right people on the team before deciding on strategies. Additionally, they confront the brutal facts of reality and develop a simple "Hedgehog Concept". Finally, great companies create a culture of discipline and use technology to accelerate existing momentum, not create it.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Developing a mission, vision, values, and goals admin retreat 2010Dr. Marci Shepard
Developing a mission, vision, values and goals involves a variety of stakeholders. This presentation was used to begin to develop a common vision and gather data from district administrators.
This document provides an overview of the DiSC Classic 2.0 assessment that the recipient recently completed. It begins with an introduction to the four sections of the subsequent report: Section I focuses on the recipient's individual DiSC profile based on their responses; Section II covers descriptions of the four DiSC dimensions; Section III overviews the 15 Classical Profile Patterns; and Section IV discusses the scoring and data analysis. The document then previews the contents of the recipient's specific DiSC Graph and stages of their highest DiSC dimension, intensity index, and Classical Profile Pattern that will be covered in their full report.
This document discusses criteria for choosing effective brand elements to build brand equity, including memorability, meaningfulness, likability, transferability, adaptability, and protectability. It provides examples of how brands have used elements like slogans, jingles, packaging, characters, URLs and brand names to increase awareness and positively influence customer perceptions. Choosing the right elements that customers find appealing and can be legally protected helps reinforce a brand's positioning and strengthens its equity over time.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
This document summarizes key points from the book "Good to Great" by Jim Collins about what differentiates companies that go from good to great. It discusses that great companies have Level 5 Leaders who are modest and driven. They also focus first on getting the right people on the team before deciding on strategies. Additionally, they confront the brutal facts of reality and develop a simple "Hedgehog Concept". Finally, great companies create a culture of discipline and use technology to accelerate existing momentum, not create it.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
This is the first session (Sep 4) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
This chapter provides an overview of employer branding, including defining an employer value proposition, understanding the components of an employer brand, recognizing common branding challenges, and reaping the benefits of a strong brand such as lower recruiting costs and higher employee retention. It emphasizes that an authentic employer brand aligned with a company's culture is key to attracting top talent.
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Brand equity refers to the added value that a brand name provides to products and services. It is created by the differential effect of brand knowledge on consumer response to marketing of the brand. There are several models for measuring brand equity, including brand asset valuing, Aaker's model, BrandZ, and brand resonance. Building strong brand equity involves choosing memorable and meaningful brand elements, developing positive brand associations through marketing, and indirectly transferring associations from other entities linked to the brand. Measuring brand equity provides benefits for companies such as increased customer loyalty and insulation from competitors.
The brand plan for Gray's Cookies outlines strategies to increase awareness and trial among mainstream consumers. Key issues include whether to prioritize new users or frequency among loyalists. Strategies include advertising Gray's "stay in control" positioning to appeal to health-conscious consumers and using a sales blitz to expand distribution from 62% to 72%. A competitive defense plan aims to attack competitors' credibility by highlighting Gray's lower calorie count. Goals are to increase penetration to 12% and awareness to 42% through sampling and advertising targeting "Proactive Preventers".
The document provides guidance on how to write an effective brand plan. It discusses including key elements like vision, mission, goals, strategies, and tactics. It emphasizes keeping the plan simple and focused on a few key issues identified through a situation analysis. An example brand plan framework is given that covers situation analysis, key issues, vision/mission, strategies/tactics, and execution and measurement. Strategic thinking concepts like focusing efforts, achieving early wins, leveraging successes, and creating gateways to bigger opportunities are explained. The document stresses matching strategies and tactics to where target consumers are in their buying journey and relationship with the brand.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
This document provides advice for having a successful career in marketing. It discusses the key roles in a marketing team from Assistant Brand Manager to VP of Marketing. For each role, the document explains the focus and challenges of transitioning to the new level. It also describes the "Idiot Curve" that occurs when first starting a new role where you feel less knowledgeable before gaining experience. The document emphasizes the importance of being consumer-focused, following your instincts, embracing ambiguity, being a brand leader not follower, and acting with speed, simplicity and confidence. It provides tips for what separates successful Assistant Brand Managers from others and the top 10 reasons why ABMs fail.
Workshop for Brand Leaders to provide an overall planning process including business review, key issues, positioning and creating the annual Brand Plan
The document discusses brand strategy and provides guidance on developing an effective brand strategy. It defines brand strategy as a course of action to differentiate a brand in stakeholders' minds. An effective brand strategy considers elements like targeting, values, proposition, and ensures alignment among these elements for different stakeholders. Developing brand strategy requires understanding that markets are dynamic, competitors will change their strategies, and maintaining flexibility while keeping the core brand values constant.
The document discusses what makes a brand remarkable. It emphasizes that a remarkable brand has a clear vision, mission, and values that are consistently communicated internally to employees and externally to customers. It stresses the importance of creating a unique culture and customer experience that are aligned with the brand promise. The lessons highlight that remarkable brands focus on long-term goals over short-term profits, empower employees, cultivate customer loyalty, and measure success based on customer and employee satisfaction rather than just financial metrics.
Steal This Idea: The No-process Process / By Marty NeumeierLiquid Agency
Designers have been touting process for decades. Why? Because clients need reassurance that their investment is safe. By turning creativity into a rational business process, designers have persuaded companies to trust them with mission-critical projects and substantial budgets. Process equals predictability. But what does the rational process really predict? Unfortunately, only sameness. If you want real innovation, you’ll need a much different process.
This document discusses strategies for successful brand repositioning. It argues that companies should focus on achievable rather than aspirational positioning. Three key steps for success are: 1) Ensure the repositioning is relevant to customers' frame of reference regarding the brand and situations of use. 2) Secure customer "permission" for the new positioning by leveraging emotional brand benefits. 3) Deliver on the new brand promise through consistent performance on important customer signals, such as product/service quality. An interim positioning can establish credibility while working towards a longer-term goal.
This document provides an overview of tools and frameworks for developing an effective brand strategy. It outlines a step-by-step process including conducting a brand audit, defining the brand positioning, developing a brand personality, and creating an integrated communications strategy to ensure consistent messaging across all touchpoints. The goal is to provide a common language and shared understanding of the brand strategy process to help marketers and students implement it within their organizations.
This document discusses product positioning and strategies for differentiating products in consumers' minds. It emphasizes that positioning resides in the mind of the consumer and involves teaching them who the product is for, what it does, and why it should be chosen. Effective positioning strategies include being first, focusing on quality, stressing unique attributes over copying competitors, leveraging uniqueness, and connecting emotionally with customers. The document also provides examples of positioning approaches such as focusing on product attributes, price-quality, intended use, competitors, or product category.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
The document discusses ethics in sales management and provides guidelines for ethical behavior. It covers (1) the responsibilities of organizations to stakeholders and the community, (2) influences on ethical behavior like personal values and corporate culture, (3) levels of moral development from principled to conventional to pre-conventional, (4) guidelines for ethical decision making, and (5) specific ethical considerations around dealings with salespeople, customers, and ensuring sales stay legal. The overall message is that ethics must be a priority set from the top of an organization and guide all business dealings and decisions.
This document outlines Dr. Lily Chua's 20-year personal marketing plan built on faith. Her vision is to live a joyful life with integrity and faith while multiplying her talents according to God's will. Her mission is to constantly learn and improve herself in her job, relationships, and health. The plan includes her roles as a model mother, grateful daughter, loving sister, respectful daughter-in-law, compassionate doctor, and lifelong learner. It establishes goals and milestones to achieve over the next 20 years to "win the crown" of fulfilling her vision, such as being an inspiration and mentor with a legacy of bringing glory to God.
This document outlines Hazel Joy Mendoza's 20-year marketing plan. It begins with her mission and vision of building expertise in taxes and entrepreneurship to help other entrepreneurs. It lists her roles as a corporate leader, consultant, learner, family member, and coffee enthusiast. The marketing plan details defining her business, assessing strengths, identifying her personal brand, finding a niche, managing her product lifecycle, building her brand through mentors and networking, creating a legacy through writing, keeping up with trends, sharing her time and energy through digital marketing, achieving goals, analyzing finances, and seeking opportunities. It monitors her current and 20-year goals and envisions living purposefully and contently, having nurtured her skills over the
This chapter provides an overview of employer branding, including defining an employer value proposition, understanding the components of an employer brand, recognizing common branding challenges, and reaping the benefits of a strong brand such as lower recruiting costs and higher employee retention. It emphasizes that an authentic employer brand aligned with a company's culture is key to attracting top talent.
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Brand equity refers to the added value that a brand name provides to products and services. It is created by the differential effect of brand knowledge on consumer response to marketing of the brand. There are several models for measuring brand equity, including brand asset valuing, Aaker's model, BrandZ, and brand resonance. Building strong brand equity involves choosing memorable and meaningful brand elements, developing positive brand associations through marketing, and indirectly transferring associations from other entities linked to the brand. Measuring brand equity provides benefits for companies such as increased customer loyalty and insulation from competitors.
The brand plan for Gray's Cookies outlines strategies to increase awareness and trial among mainstream consumers. Key issues include whether to prioritize new users or frequency among loyalists. Strategies include advertising Gray's "stay in control" positioning to appeal to health-conscious consumers and using a sales blitz to expand distribution from 62% to 72%. A competitive defense plan aims to attack competitors' credibility by highlighting Gray's lower calorie count. Goals are to increase penetration to 12% and awareness to 42% through sampling and advertising targeting "Proactive Preventers".
The document provides guidance on how to write an effective brand plan. It discusses including key elements like vision, mission, goals, strategies, and tactics. It emphasizes keeping the plan simple and focused on a few key issues identified through a situation analysis. An example brand plan framework is given that covers situation analysis, key issues, vision/mission, strategies/tactics, and execution and measurement. Strategic thinking concepts like focusing efforts, achieving early wins, leveraging successes, and creating gateways to bigger opportunities are explained. The document stresses matching strategies and tactics to where target consumers are in their buying journey and relationship with the brand.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
This document provides advice for having a successful career in marketing. It discusses the key roles in a marketing team from Assistant Brand Manager to VP of Marketing. For each role, the document explains the focus and challenges of transitioning to the new level. It also describes the "Idiot Curve" that occurs when first starting a new role where you feel less knowledgeable before gaining experience. The document emphasizes the importance of being consumer-focused, following your instincts, embracing ambiguity, being a brand leader not follower, and acting with speed, simplicity and confidence. It provides tips for what separates successful Assistant Brand Managers from others and the top 10 reasons why ABMs fail.
Workshop for Brand Leaders to provide an overall planning process including business review, key issues, positioning and creating the annual Brand Plan
The document discusses brand strategy and provides guidance on developing an effective brand strategy. It defines brand strategy as a course of action to differentiate a brand in stakeholders' minds. An effective brand strategy considers elements like targeting, values, proposition, and ensures alignment among these elements for different stakeholders. Developing brand strategy requires understanding that markets are dynamic, competitors will change their strategies, and maintaining flexibility while keeping the core brand values constant.
The document discusses what makes a brand remarkable. It emphasizes that a remarkable brand has a clear vision, mission, and values that are consistently communicated internally to employees and externally to customers. It stresses the importance of creating a unique culture and customer experience that are aligned with the brand promise. The lessons highlight that remarkable brands focus on long-term goals over short-term profits, empower employees, cultivate customer loyalty, and measure success based on customer and employee satisfaction rather than just financial metrics.
Steal This Idea: The No-process Process / By Marty NeumeierLiquid Agency
Designers have been touting process for decades. Why? Because clients need reassurance that their investment is safe. By turning creativity into a rational business process, designers have persuaded companies to trust them with mission-critical projects and substantial budgets. Process equals predictability. But what does the rational process really predict? Unfortunately, only sameness. If you want real innovation, you’ll need a much different process.
This document discusses strategies for successful brand repositioning. It argues that companies should focus on achievable rather than aspirational positioning. Three key steps for success are: 1) Ensure the repositioning is relevant to customers' frame of reference regarding the brand and situations of use. 2) Secure customer "permission" for the new positioning by leveraging emotional brand benefits. 3) Deliver on the new brand promise through consistent performance on important customer signals, such as product/service quality. An interim positioning can establish credibility while working towards a longer-term goal.
This document provides an overview of tools and frameworks for developing an effective brand strategy. It outlines a step-by-step process including conducting a brand audit, defining the brand positioning, developing a brand personality, and creating an integrated communications strategy to ensure consistent messaging across all touchpoints. The goal is to provide a common language and shared understanding of the brand strategy process to help marketers and students implement it within their organizations.
This document discusses product positioning and strategies for differentiating products in consumers' minds. It emphasizes that positioning resides in the mind of the consumer and involves teaching them who the product is for, what it does, and why it should be chosen. Effective positioning strategies include being first, focusing on quality, stressing unique attributes over copying competitors, leveraging uniqueness, and connecting emotionally with customers. The document also provides examples of positioning approaches such as focusing on product attributes, price-quality, intended use, competitors, or product category.
Brand Archetypes: The Science Behind Brand PersonalityStephen Houraghan
We all have an emotional connection with a brand where the alternative simply won't do. Your connection with that brand is likely on a human level. Whether they speak your language, champion a cause you believe in or represent who you are, the connection is more than just transactional. The world's most loved brands all connect with us using a similar framework. This framework is based on decades of scientific research and has its roots in Greek Mythology. This Framework is Archetypes. www.iconicfox.com.au/brand-archetypes
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
The document discusses ethics in sales management and provides guidelines for ethical behavior. It covers (1) the responsibilities of organizations to stakeholders and the community, (2) influences on ethical behavior like personal values and corporate culture, (3) levels of moral development from principled to conventional to pre-conventional, (4) guidelines for ethical decision making, and (5) specific ethical considerations around dealings with salespeople, customers, and ensuring sales stay legal. The overall message is that ethics must be a priority set from the top of an organization and guide all business dealings and decisions.
This document outlines Dr. Lily Chua's 20-year personal marketing plan built on faith. Her vision is to live a joyful life with integrity and faith while multiplying her talents according to God's will. Her mission is to constantly learn and improve herself in her job, relationships, and health. The plan includes her roles as a model mother, grateful daughter, loving sister, respectful daughter-in-law, compassionate doctor, and lifelong learner. It establishes goals and milestones to achieve over the next 20 years to "win the crown" of fulfilling her vision, such as being an inspiration and mentor with a legacy of bringing glory to God.
This document outlines Hazel Joy Mendoza's 20-year marketing plan. It begins with her mission and vision of building expertise in taxes and entrepreneurship to help other entrepreneurs. It lists her roles as a corporate leader, consultant, learner, family member, and coffee enthusiast. The marketing plan details defining her business, assessing strengths, identifying her personal brand, finding a niche, managing her product lifecycle, building her brand through mentors and networking, creating a legacy through writing, keeping up with trends, sharing her time and energy through digital marketing, achieving goals, analyzing finances, and seeking opportunities. It monitors her current and 20-year goals and envisions living purposefully and contently, having nurtured her skills over the
This document outlines Divine Grace T. Llovido's 20-year personal marketing plan to strive for excellence in her profession and life. Her plan includes defining her personal brand as an accountant specializing in taxes and retail, assessing her strengths in leadership and finances, and identifying her roles as an obedient daughter, loving granddaughter, and more. She outlines goals for the next 20 years such as being happily married with children, emotionally and financially stable, and sharing her wealth with family and those in need while maintaining her core values of integrity, gratitude, and generosity.
Cristy outlines her purpose driven life and 20-year marketing plan. She defines her vision as loving God and using her skills to positively influence others. Her plan involves fulfilling 7 key roles, developing her personal brand, and sharing insights with her community. Her long-term goals are to retire at 55, enjoy time with family and grandchildren, work as an entrepreneur for her social enterprise, and fully serve her church and community.
The document provides a 5-step strategy for growing a business using Facebook:
1. Plan - Develop a blueprint with goals, key stakeholders, and metrics to measure success.
2. Profile - Create an online persona for your brand by defining values, personality, and tone.
3. Present - Develop branding, a communication strategy, and analyze your target audience.
4. Publish - Create high-quality content using a calendar, focusing on topics relevant to your niche and promoting products/services.
5. Promote - Drive traffic and engagement through competitions, influencers, and sharing content across multiple channels.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
The document provides tips on using LinkedIn to grow your professional network and make connections. It recommends expressing gratitude, being helpful to others, and following up with new connections. The author advocates using LinkedIn to move relationships online to offline and developing 100 strategic referral partners within a year through attending events, having one-on-one meetings, and providing 3 to 5 referrals annually to each partner.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
The document outlines Persistent Prila's 20-year marketing plan to achieve her goals and dreams. It details her vision, daily tasks like overcoming hurdles, and end goal of pressing on to reach finish lines. Her plan involves excelling in 7 roles including child of God, wife, leader, and student. It also describes the 12 steps of her marketing plan for life, which includes defining her identity, assessing strengths, discovering her real self, and creating a legacy through her journey. The plan aims to make her an asset to organizations and help her reach goals through good customer service, relationship building, and monthly reviews over the 20-year period.
February 2016 ICF Colorado Newsletter ICF Colorado
Greg Aden, president of ICF-CO, outlines his priorities for 2016 of serving members and helping the organization grow. He discusses plans to provide quality speakers and special interest groups at monthly meetings, as well as additional educational experiences throughout the year. Aden asks members to communicate what they need from ICF-CO and how the organization can support them. ICF-CO will focus on adding value for existing members, activating involvement through leadership projects and education, and establishing partnerships with companies to serve members' needs.
This document outlines a 20-year marketing plan for "Atty. Jack Mentor @ Law" with the goal of serving as a successful family man, lawyer, mentor and teacher. The plan defines his business as a legal mentor providing specialized services to startups and new businesses. It identifies his strengths and roles he needs to fulfill. The 12-point plan details strategies for establishing his niche, innovating, building his brand, expanding his network, setting goals and assessing performance over 20 years to achieve success in all his roles and leave a positive legacy.
August 2011 Denver Coach Federation NewsletterICF Colorado
The document summarizes the August 2011 issue of the Denver Coach Federation newsletter, announcing that there will be no DCF event in August, and providing details about the keynote speaker and topic for the September 8th DCF meeting, "4 Secrets to Discovering Your Powerful Presence" to be presented by Therese Kienast. It also lists upcoming teleclasses, workshops and events, and provides information on DCF membership, social media accounts, the resource library, and general meeting information.
Briefing Social Media, Lucy Bishop - Keeping It Social
Small business owners are time poor and usually juggling many roles within their business; in her 30 minute session Lucy Bishop will explore the role of a Social Media Manager and the benefits of hiring one. She will use client case studies to examine how delegating in business doesn’t mean relinquishing control.
Keeping It Social return to the Creative Bedfordshire Conference for a second year. Last year Emma Garrett hosted a highly praised social media workshop. This year Lucy Bishop (one of the workshop attendees and now a Keeping IT Social associate) is speaking on behalf of the Keeping It Social team.
Lucy is a busy mum, baker and blogger. She has a background in Performing Arts/English Literature and teaching. She’s been writing an award winning lifestyle blog ‘Mrs Bishop’s Bakes and Banter’ for four years (Loved By Parents' ‘Blog of the Year 2014’) and she is a self-confessed social media addict. She works part time as an associate for Keeping IT Social as well as a freelance Social Media Consultant.
Keeping It Social http://www.keepingitsocial.co.uk
Mrs Bishop’s Bakes & Banter Blog http://www.mrsbishopsbakesandbanter.co.uk
@WeAreSociable
@lucybishop2012
Websites, social media, newsletters, fundraising communications. Compelling, strategic content isn't an option. It's required.
How do you to take a holistic view of your content strategy and make what you say stand out in your readers' minds?
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
Not sure how Facebook can help you grow your client base? This issue of the NGH Convention newsletter provides insights into how social media can help you grow your practice.
The document provides 10 tips for building a personal brand, including brainstorming areas of expertise, claiming online profiles, blogging consistently, tailoring resumes and interviews to highlight the personal brand, engaging on social media, listening to feedback, and engaging in conversations to share the personal brand. The overall message is that developing a clear personal brand through various online and offline channels can help individuals market themselves and their skills in a competitive job market.
v97 Motel, Katherine: 20 Year Highly Personal High Performance Marketing PlansKatherineMotel1
The document outlines Katherine Motel's 20-year marketing plan as a consultant. Her vision is to use her strategic and leadership skills to help others and make a positive impact. The plan details her goals for balancing work with family roles like wife and mother. It includes a 12-step process to define her business, assess strengths, identify her niche in reducing stress, and set goals to build her brand and expand her reach through community engagement and public speaking. Her long-term aim is to achieve a fulfilling career while maintaining strong relationships and work-life balance.
This document outlines a 20-year marketing plan for Alyssa Martin-Garcia to achieve her purpose as a lifelong learner. The plan defines her personal brand of "Lifelong Learner Ly" and assesses her strengths that she can capitalize on. It identifies 12 steps to discover her real self and niche, including defining her roles, launching strategies to make impacts in her field, engaging in lifelong learning, and expanding her reach as a thought leader. The plan aims to help her become a renowned expert, successful business owner, and impactful health advocate within 20 years through continuous learning and personal growth.
September 2011 Denver Coach Federation NewsletterICF Colorado
The September newsletter from the Denver Coach Federation provides the following information:
1) The September general meeting will be on September 8th and will feature a presentation on discovering a powerful presence by Therese Kienast.
2) Instead of the usual SIG meetings prior to the general meeting, there will be a new member reception to welcome new members who joined in 2011.
3) The Executive Coaches SIG meeting will be held on September 21st at 7pm.
4) The newsletter provides contact information and details on upcoming events, workshops, membership information and resources from the DCF.
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
V78 shaleesantos20years
1. Grand Slam Finals
20 Year High Performance,
Highly Personal Marketing
Plan for Doc Laly
Shalee M. Santos, MD
MBAH
Ateneo Graduate School of Business
2020 ed. Doc Laly Protects
2. https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning
4. https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning
5. https://www.linkedin.com/in/shalee-santos/
My High Performance, Highly
Personal Hyper-Road: From a Clean
Base to Enhanced Beauty
A. Daily Routine
– Vision/ Mission
– Roles/ Strokes
– 8 Step-by-step Care plan
– My 5 Purposes in Life
– Monitoring
B. End in Mind
- Doc Laly found the life’s real meaning
and significance after fulfilling
God’s perfect plan
6. https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning
7. https://www.linkedin.com/in/shalee-santos/
I align daily…
VISION/ MISSION
My purpose in life is to be God’s instrument to
the community I will serve so HE will be
glorified. I am still in search of answers but
God is with me to fulfill the purpose on why I
am here. Being a physician (nephrologist) is
one path to extend His love and compassion
to others.
8. https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning
18. https://www.linkedin.com/in/shalee-santos/
OUTLINE:
1. Cover Page with theme + Unique Selling
Proposition (Your Elevator Speech)
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Structure reference (book, passion, saying)
6. Compare now vs. 20 Years
7. Milestones for Winning
19. https://www.linkedin.com/in/shalee-santos/
My 8 step-by-step Makeup
Routine
24 HOUR
Self Care
Routine
Step 1:
Cleansing and Purifying
my soul
Step 2:
Have a clear vision
Step 3:
Invest in Yourself
Step4:
Remove the unpleasant
Step 5:
Recognize your strengths
Step 6:
Turn your weaknesses
into strengths
Step 7:
Build supportive
relationships
Step 8:
Just be yourself
8 Steps
Makeup Routine
Step 1:
Cleanse and Exfoliate the Skin
Step 2:
Don’t forget your eyes
Step 3:
Prime your base
- serum
- moisturizer
- sunscreen
Step 4:
Foundation and Concealer
Step 5:
Highlight
Step 6:
Contour
Step 7:
Add some pigment
Step 8:
Keep your look natural
23. https://www.linkedin.com/in/shalee-santos/
Step 3: Prime your Base
An investment of yourself is
a great example of self –
love
Serum – to deliver powerful ingredients
Moisturize - to create a smooth base
for makeup
Sunscreen - to protect from harmful UV
rays
27. https://www.linkedin.com/in/shalee-santos/
Step 7: Add Some Pigment
Apply blush on OR
eyeshadow to bring some
life back to the complexion
Build supportive relationships.
All the people that I have met and
people I have yet to meet are meant to
exist to guide me to the next place
where I am meant to be.
28. https://www.linkedin.com/in/shalee-santos/
Step 8: Keep Your Look Natural. Let
your skin do the talking.
Just be yourself. Life
experiences will hone us to be who
we want to be. Even if we have
downfalls in life, all we need to do
is to get up, keep moving and be
better.
30. https://www.linkedin.com/in/shalee-santos/
The Purpose Driven Life: What on Earth Am I Here For? By
Rick Warren
PURPOSE 1: We were planned for God's
pleasure
PURPOSE 2: We were formed for God's family
PURPOSE 3: We were created to become like
Christ
PURPOSE 4: We were shaped for serving God
PURPOSE 5: We were made for a mission
31. https://www.linkedin.com/in/shalee-santos/
My first purpose is to love and
worship God with all my heart. Let
GOD be the focus of my life.
• "Love the Lord your God with all
your heart ...and soul and mind.
This is the first and greatest
commandment." Mt. 22:37-38
PURPOSE 1: We were planned
for God's pleasure
32. https://www.linkedin.com/in/shalee-santos/
My second purpose is to connect
with other believers called
FELLOWSHIP.
• "Those who believed... were baptized and added
to the church... They joined with the other
believers and committed themselves to the
apostles' teaching and fellowship... "Acts 2:41-42
(NLT/LB)
PURPOSE 2: We were formed for
God's family
33. https://www.linkedin.com/in/shalee-santos/
My third purpose in life to live like
Christ. I need to grow to maturity
through discipleship.
• "Let us go on... and become mature in our
understanding, as strong Christians ought to
be."Heb. 6:1 (LB)
PURPOSE 3: We were created to
become like Christ
34. https://www.linkedin.com/in/shalee-santos/
My fourth purpose in life is to give back to
Him through ministry. God said, if you want
to be great, be a great servant of all.
• God has given each of you some special abilities; be sure to
use them to help each other."1 Peter 4:10 (LB)
PURPOSE 4: We were shaped for
serving God
35. https://www.linkedin.com/in/shalee-santos/
My fifth purpose in life is to share
God’s message through
evangelism.
• "Through Christ, God has made peace between us and
Himself, and He gave us the work of telling everyone …
So we have been sent to speak for Christ!"2 Cor. 5:18,
20 (NCV)
PURPOSE 5: We were made for a
mission
37. https://www.linkedin.com/in/shalee-santos/
Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning
40. https://www.linkedin.com/in/shalee-santos/
Mandatory Elements for
Highly Personal, High Performance
20 Year Marketing Plans
1. Cover Page with theme + USP
2. Outline
3. Vision/ Mission with your USP
4. Product Portfolio/ Roles
5. Brand Launch
6. Free for All
7. Compare now vs. 20 Years
8. Milestones for Winning
43. https://www.linkedin.com/in/shalee-santos/
The daily road to the finals is
living a purpose driven life.
As a Child of God, I hope to fulfill all my
purposes in life here on earth as a
nephrologist. Christ is coming back and we
are called to be ready. When that time
comes, He may tell us “well done, good and
faithful, servant” on that glorious day when
we meet Him face to face. I’m not yet there,
but I know HE is always here beside me to
prepare me for my tasks here on earth.