Initial concept considerations for the updated corporate website

1. Purpose
Website Refresh
• Explore design options for Hampton's corporate website with the
goal of increasing awareness of the company as a whole and
the products we sell.
• Develop a more intimate relationship between potential
consumers, inventors and business partners though
communicating the essence of our company and our brands.
• Long term rewards of increasing sales and gaining loyal
followers.
• Strengthen our position as a company that offers innovative
product that consumers can rely on.
• Achieve by adding:
more detailed copy and images
additional information about the company
more video and media clips
links to brand/product site more effectively
more functionality to present the latest and greatest events/items

2. Website Refresh
1. Home Page 4. Our Strategy – overview
Site Outline
2. About Us a. Building brands & great products
a. Overview – this is the landing page for b. DRTV
this section with 2 paragraphs and c. Retail
image to the right featuring some sort of d. Catalog
newness e. web
b. Mission f. International
i. Mission
ii. norms 5. Inventor Connection
c. History a. what we're looking for
i. Copy b. Non-disclosure
ii. Images of the buildings c. Submitting
iii. images of moving days d. The process
iv. old logo and new one e. contact
d. Culture
i. Fun at work /celebrations 6. News – Feature the latest and greatest
ii. Free lunches a. On air
iii. Support our community b. Awards
iv. Holidays/birthdays c. Press Releases
v. Sports / bocce/ ping pong etc d. In Print
e. Leadership e. Latest product launches
i. Steve 7. Contact
ii. Tim / Cheryl / Pierre / sonia? a. General
f. Our Partners b. Inventors
i. retail Logos c. Customer service
ii. list of catalogs d. Careers
iii. Copy about the Benefits of e. Media
partnering with us f. Retailers Buyers
1. Terms g. Catalogs Buyers
2. Support
3. Pop stuff etc 8. Footer (on every page)
g. Careers a. Site navigation exploded links
i. Openings b. Legal disclaimer / Privacy Policy / Terms
ii. Benefits & Conditions
3. Our Products – Logos c. Copyright
a. Pajama Jeans
b. Total Pillow
c. Furniture Fix
d. Twin Draft Guard
e. Wonder Hanger
f. Testimonials
g. Awards

3. Website Refresh
Overview:
Concept #1
similar look/feel to as it is now but with additional corporate info to build relationship between
consumer, products and the company itself. More attention is paid to our philosophies and
strategies, with hints at our best sellers.
Style:
let photos tell the story
Influences:
guthy-renker, jarden corp
Benefit:
easy navigation
• consistent use of "tabs" to flip through images/info
• top navigation with green flyout subsections is conveniently located

4. Website Refresh
Homepage
Concept #1

5. Website Refresh
About Us > Overview/landing page
Concept #1

6. Website Refresh
About Us > Culture
Concept #1

7. Website Refresh
Products > Furniture Fox
Concept #1

8. Website Refresh
Overview:
Concept #2
This is a more parity within the market. Has a look/feel that closely matches competitors with
lots of embedded product videos and much more promotional feel with the goal of improving
brand recognition.
Style:
Heavy on the sales and impact.
Influences:
Idea Village, Tristar
Benefits:
primary navigation focuses on outward facing aspects (products, sales partners, inventors).
company info is secondary hierarchically, but still informative.

9. Website Refresh
Homepage
Concept #2

10. Website Refresh
About Us > Overview/landing page
Concept #2

11. Website Refresh
About Us > Culture
Concept #2

12. Website Refresh
Products > Furniture Fox
Concept #2

13. Website Refresh
Overview:
Concept #3
More unique web-space (for this industry), that balances the relationship between company and
product. Seeks to enhance trust towards Hampton and the products they bring to market.
Style:
explore, discover and connect
Influences:
Seventh Generation, Isis
Benefits:
Looser structure allow for visitors to explore and scattering of information delivers detailed
info faster. Elements of "newness" can be interspersed throughout the site. The longer viewers
spend on the your site, the more connected they become.

14. Website Refresh
Homepage
Concept #3

15. Website Refresh
About Us > Overview/landing page
Concept #3

16. Website Refresh
About Us > Culture
Concept #3

17. Website Refresh
Products > Furniture Fox
Concept #3