In 'Likeable Business', Dave Kerpen outlines 11 strategies for creating businesses that resonate with customers in today's market. Key suggestions include listening to customers, being authentic and transparent, fostering a supportive company culture, and surprising customers with thoughtful gestures. The emphasis is on adaptability, gratitude, and simplifying processes to focus on success.

1. Likeable
Business
BYDAVEKERPEN
60-SECONDBOOKBRIEFS

2. Dave Kerpen wrote the
book “Likeable
Business” to explain
why customers now
demand more and how
leaders can deliver to
create likeable
businesses. Here are 11
strategies you can use to
start today.

3. Listen to
your
customers
more. They’ll
tell you what
they want.1

4. Tell better stories,
and think about
the ones you
want to be
able to tell 3
years from
now.2

5. Be authentic.
Most importantly,
make sure your
company is
delivering
on it’s
values.3

6. Be
transparent
with your
customers
and your
employees.4

7. Build a culture
that supports
your team.
You’ll grow
faster if
you do.5

8. Be responsive,
especially when
you get
feedback
from
customers.6

9. Be adaptable.
Make change an
ongoing
priority in
your
business.7

10. Be
passionate!
It’s
contagious.
8

11. Surprise and
delight your
customers. It’s the
little things
that make
all the
difference.9

12. Simplify. Eliminate
anything within your
company that isn’t
critical to your
success, so
that you
can focus
on what is.

13. Gratefulness. Your
customers allow you
to remain in business,
so thanking
them every
once in a
while is a
good idea.

14. CREATEYOUR
GREATEST
WORK
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