Life of A CFO
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Jef Lacson is a Chief Financial Officer based in the Philippines with over 30 years of experience in finance roles. He has worked at AIG, QBE Insurance, and National Reinsurance Corporation in senior finance positions. He began his career in 1984 and has progressed through various roles to become a CFO. Lacson outlines his career timeline, principles for work and life, and advice for how to become a CFO, emphasizing initiative, leadership, communication, and continuous learning.
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Life of A CFO
- 1. www.jrlacson.com CPA, CISA, CIA, CLSSGB(c), CII (Award) SVP / Chief Financial Officer & Board Member (Philippines, Guam & Micronesia) @ AIG Former Chief Financial Officer @ QBE Insurance (Asia Pacific) Philippines Former VP / Head of Finance, IT, Projects & Audit @ National Reinsurance Corporation Former Associate Manager, Risk Advisory @ KPMG Philippines 1 JEF LACSON https://www.linkedin.com/in/jrlacson/ jrlacson1@gmail.com Life of a CFO Junior Financial & Investment Executives ----------------------------- University of Santo Tomas 19 Jan 2019
- 3. www.jrlacson.com My Timeline3 15 April 1984 Graduated Elementary Graduated High School Graduated College - Accountancy Graduate Masters – Economics CPA CIA CLSSGB CII 1st Child 2nd Child Married Senior Associate CISA Senior Auditor Supervising Senior 1st Car 1st House Associate Manager Board Member, Senior Vice President & Chief Financial Officer Vice President & Head of Finance Senior Assistant Vice President & Chief Information Officer Assistant Vice President & Chief Audit Executive Senior Manager Family Life Years Professional Education My Life Principles 1. Aim to do better (THAN YOURSELF) and of value to others 2. Do it right or not do it at all (DON’T WASTE YOUR TIME) 3. Money is not a PRIMARY motivator 4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE 5. Ignore, focus & share more – AS LONG AS YOU CAN 6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY LIFE) 7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
- 4. www.jrlacson.com My Team4 CFO (PH, GU & FM) Operations Controller FP&A Treasury & Investments Regional FP&A CFO (APAC) Regulatory Controller AP/AR FC Controllership PH Reporting Lead Financial Reporting Lead Financial Reporting Financial Reporting FP&A Disbursement Other Finance Operations FC FinOps PH Lead System Operations Collections APAC Lead AR / Collections Actuaries Banks AR / Collections AR / Collections Regional Actuary Regional Treasury Regional InvestmentsRegional Tax FC SAP Operations PH Lead FC FinOps APAC Lead FC Controllership GL Close APAC Lead GL Close / General Accounting Lead GL Close / General Accounting GL Close / General Accounting FC Controllership Lead FC FinOps Lead FC Tax Lead FC Tax Reporting APAC Lead Tax Reporting FC Tax Reporting Lead Indirect Tax Kishore Kumar** Ashish Sardana* Pallavi Saini Taj Mohammed Direct Tax Vinayak L Kulkarni To be confirmed **Senior Manager *Manager EY Treasury SEA Lead Treasury - Operations Treasury - Operations Treasury - Operations Treasury Operations Head FC RI APAC Lead Reinsurance FC RI Lead FC Intercompany Lead FC Intercompany Ins. & Claims Lead FC Intercompany Reporting Lead FC APAC IC GOE & Reporting PH IC GOE & Reporting Global Reinsurance PinebridgeRegulators - Others Auditors Capital Management Regulators - BIR GIA Deputy GM GIA Gen. Manager Work Contribution >50% 25-50% <25% Oversight / Supervisory External FP&ASystem Ops Controllership RITax Treasury Ops AR/Collections Treasury InvestmentsReinsuranceTaxActuaryCapitalFP&A Intercompany Treasury – Bank Admin OFFSHORE
- 5. www.jrlacson.com How do I start my day?5 www.jrlacson.com
- 8. www.jrlacson.com How do I start my day?8 www.jrlacson.com
- 11. www.jrlacson.com How to become a CFO?11 INITIATIVELEADERSHIP COMMUNICATION
- 12. www.jrlacson.com Evolving Roles & Challenges12
- 13. www.jrlacson.com How to be a CFO? www.jrlacson.com Be involved & influenceForward-looking Manage your Time & People 13 Never stop learning & teaching Think about investments, not expenses
- 15. www.jrlacson.com My Timeline15 15 April 1984 Graduated Elementary Graduated High School Graduated College - Accountancy Graduate Masters – Economics CPA CIA CLSSGB CII 1st Child 2nd Child Married Senior Associate CISA Senior Auditor Supervising Senior 1st Car 1st House Associate Manager Board Member, Senior Vice President & Chief Financial Officer Vice President & Head of Finance Senior Assistant Vice President & Chief Information Officer Assistant Vice President & Chief Audit Executive Senior Manager Family Life Years Professional Education My Life Principles 1. Aim to do better (THAN YOURSELF) and of value to others 2. Do it right or not do it at all (DON’T WASTE YOUR TIME) 3. Money is not a PRIMARY motivator 4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE 5. Ignore, focus & share more – AS LONG AS YOU CAN 6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY LIFE) 7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
- 16. www.jrlacson.com 16 Think BIG, start SMALL Work HARD, then SMART Whatever you do, do it with all your heart..