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How to Start a Company in
International Education
NAFSA 2013
Mitch Gordon
Be a Creative Thinker
Think of a problem in the field and try to solve it
Brainstorming sessions work great (and are fun)
Be creative with your Business Model
Think ahead 5 years
Divergent vs. Convergent Thinking
What Holds People Back
Fear of failure
Confidence
Finances
Life Events
Find a Co-Founder
Two is almost always better than one (Three might be
even better)
Find someone with a different skill set
What makes an Entrepreneur?
Find a Mentor
Mentors help you stay focused and accountable
Find someone who can be a mentor for years to come
Don’t be shy, mentors will find your relationship
rewarding as well
Test, Don’t Build
Be lean, quick, nimble and flexible
Talk to clients before you start building
Build, Measure, Learn. Repeat.
Don’t be afraid to pivot
Be Generous &
Transparent
With your time
With your employees
With your ideas
Show before you charge
Wrap Up
This is to get you started.
Lot’s more to cover: Financing, Business Models, HR
issues.
Entrepreneurship is a travel experience in itself. Good
luck!
Additional Resources
The Lean Start up by Eric Ries
The Innovator’s Dilemma by Clayton Christensen
Business Model Generation by Alex Osterwalder
Anything by Malcolm Gladwell
Additional Resources
The Lean Start up by Eric Ries
The Innovator’s Dilemma by Clayton Christensen
Business Model Generation by Alex Osterwalder
Anything by Malcolm Gladwell

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Start A Company in International Education

  • 1. How to Start a Company in International Education NAFSA 2013 Mitch Gordon
  • 2. Be a Creative Thinker Think of a problem in the field and try to solve it Brainstorming sessions work great (and are fun) Be creative with your Business Model Think ahead 5 years Divergent vs. Convergent Thinking
  • 3. What Holds People Back Fear of failure Confidence Finances Life Events
  • 4. Find a Co-Founder Two is almost always better than one (Three might be even better) Find someone with a different skill set What makes an Entrepreneur?
  • 5. Find a Mentor Mentors help you stay focused and accountable Find someone who can be a mentor for years to come Don’t be shy, mentors will find your relationship rewarding as well
  • 6. Test, Don’t Build Be lean, quick, nimble and flexible Talk to clients before you start building Build, Measure, Learn. Repeat. Don’t be afraid to pivot
  • 7. Be Generous & Transparent With your time With your employees With your ideas Show before you charge
  • 8. Wrap Up This is to get you started. Lot’s more to cover: Financing, Business Models, HR issues. Entrepreneurship is a travel experience in itself. Good luck!
  • 9. Additional Resources The Lean Start up by Eric Ries The Innovator’s Dilemma by Clayton Christensen Business Model Generation by Alex Osterwalder Anything by Malcolm Gladwell
  • 10. Additional Resources The Lean Start up by Eric Ries The Innovator’s Dilemma by Clayton Christensen Business Model Generation by Alex Osterwalder Anything by Malcolm Gladwell