SlideShare a Scribd company logo
Life & Blood of Entrepreneurship - 101
Ramesh Kandikonda,
SR IT Consulting Pvt. Ltd.
Whole 9yrds ...
Agenda
• Journey
• Timing ( now or experience)
• First thing First (Business Plan)
• Team
• Customer
• Finance ( where is the money)
• Associations ( mentor)
• Ecosystem
• Community
• Events ( Startup Saturdays, TiE, Nasscom, ...)
• Qualities ( Listening, Failures, Surprises... )
CONGRATULATIONS
If you have already decided...
JOURNEY
Definitely Not....
Expect Twists & Turns
Close Look
Entrepreneurship Road
Tools for our Journey
TIMING
Validate Idea
Timing
Now? or Later?
Experience
I may get struck to work
Finance
Raise funding
Idea may loose
value
Idea life
Team may not
exist
New Team
• Idea Validation
• Is market ripe for the product/
Service
• Pay for this service / Product?
• Market survey
• Resources / Knowledge
• Risk
• Environment
• Geopolitical
Timing
Now or Later ?
FIRST THING FIRST
Business Plan
Business Plan
• Is it Must ?
• Yes....
• Why
• To know game plan
• Deep understanding of Market
• To get thought clarity
• To avoid mistakes
• To raise money
• To Sync - Everyone one on same page
• Living Document
• There is no perfect plan ...
First thing that you need to do....
Lean Canvas
B’ Plan
• Executive Summary
• Analysis & Trends
• Target Market
• Competition
• Strategic position & Risk
• GTM (Go To Market)
• Team
• Operations
• Technology
• Org. structure
• Milestones
• Financials
Minimal Stuff / Contents
Team
• Most important element
• Classmates / Colleagues
• Advantages
• Disadvantages
• Roles & Responsibilities
• Compensation
• Plan for Exits ... !!!
• Who will take final shot ...?
• It’s all in the game !!!
• Document
Customer
• Who is Your Customer ?
• Who is not
• Segmentation
• What pain point we are trying to address
• B2B or B2C or Market Place or ...
More knowledge is better
Finance
• Return on Investments
• Balance sheet
• Monthly / Quarterly Sales Targets
• Allocations
• Marketing
• Inventory
• Salaries
• Rents
• Infrastructure
• Order fulfillments
• Misc
Oxygen for the business
NEED GUIDANCE ???
Look Mentor
Mentor
• Who has seen/ done it before
• Advantages
• Network
• Who is who
• Prioritizing
• Seen world
• Paid Vs. Free
• Paid
• Stake
• Fixed amount - annual basis
Seek Help... Nothing wrong
ECOSYSTEM
Lot’s of things happening in & around
Eco System
• Incubation Centers
• TiE, IIIT ...
• Residential programs
• Chennai
• Mumbai
• Delhi
• events
• Startup Saturdays, SLP, ISB, TiE, Founders Institute, TV SHows
• Angles Community
• Hyderabad Angles
• Indian Angles
• VC Community
QUALITIES
Qualities
• Passion
• Learning never ends...
• Be a good listener
• Resilience
• Teamwork
• Be ready for the surprises
Embark on Your Journey
Whenever you think you are ready

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Life & blood of entrepreneurship

  • 1. Life & Blood of Entrepreneurship - 101 Ramesh Kandikonda, SR IT Consulting Pvt. Ltd. Whole 9yrds ...
  • 2. Agenda • Journey • Timing ( now or experience) • First thing First (Business Plan) • Team • Customer • Finance ( where is the money) • Associations ( mentor) • Ecosystem • Community • Events ( Startup Saturdays, TiE, Nasscom, ...) • Qualities ( Listening, Failures, Surprises... )
  • 3. CONGRATULATIONS If you have already decided...
  • 9. Tools for our Journey
  • 11. Timing Now? or Later? Experience I may get struck to work Finance Raise funding Idea may loose value Idea life Team may not exist New Team
  • 12. • Idea Validation • Is market ripe for the product/ Service • Pay for this service / Product? • Market survey • Resources / Knowledge • Risk • Environment • Geopolitical Timing Now or Later ?
  • 14. Business Plan • Is it Must ? • Yes.... • Why • To know game plan • Deep understanding of Market • To get thought clarity • To avoid mistakes • To raise money • To Sync - Everyone one on same page • Living Document • There is no perfect plan ... First thing that you need to do....
  • 16. B’ Plan • Executive Summary • Analysis & Trends • Target Market • Competition • Strategic position & Risk • GTM (Go To Market) • Team • Operations • Technology • Org. structure • Milestones • Financials Minimal Stuff / Contents
  • 17. Team • Most important element • Classmates / Colleagues • Advantages • Disadvantages • Roles & Responsibilities • Compensation • Plan for Exits ... !!! • Who will take final shot ...? • It’s all in the game !!! • Document
  • 18. Customer • Who is Your Customer ? • Who is not • Segmentation • What pain point we are trying to address • B2B or B2C or Market Place or ... More knowledge is better
  • 19. Finance • Return on Investments • Balance sheet • Monthly / Quarterly Sales Targets • Allocations • Marketing • Inventory • Salaries • Rents • Infrastructure • Order fulfillments • Misc Oxygen for the business
  • 21. Mentor • Who has seen/ done it before • Advantages • Network • Who is who • Prioritizing • Seen world • Paid Vs. Free • Paid • Stake • Fixed amount - annual basis Seek Help... Nothing wrong
  • 22. ECOSYSTEM Lot’s of things happening in & around
  • 23. Eco System • Incubation Centers • TiE, IIIT ... • Residential programs • Chennai • Mumbai • Delhi • events • Startup Saturdays, SLP, ISB, TiE, Founders Institute, TV SHows • Angles Community • Hyderabad Angles • Indian Angles • VC Community
  • 25. Qualities • Passion • Learning never ends... • Be a good listener • Resilience • Teamwork • Be ready for the surprises
  • 26. Embark on Your Journey Whenever you think you are ready