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Pitch Perfect
- 2. Anatomy of thePitch • It’s a conversation • Short and sweet • Audience specific • Solve a clear pain point in the marketplace and led by dynamic leaders
- 3. Who’s in theBatters Box ? • Friends & Family • Crowdfunding • Angels • Venture Capitalists • Private Equity
- 4. The Strike Zone WhyInvestors Invest: – They invest in your space – Convinced of opportunity & timing – Your Team can pull it off (done it before) – A clear path of execution (see their return)
- 5. Who’s On Deck • Tell the story • Clear • Compelling • Inspire • Motivate action
- 6. Be CLEAR • Captivate • Language & Leadership • Energy & Execution • Authenticity & Trust • Relevance
- 7. Be Compelling • YourTeam – Matters the Most • Your deck – Sells the concept – Confirms your commitment – Shows Clarity of thought – Introduces your brand • Your Idea – Important but not as much as you think
- 8. Own the Frame– Win the Game • The most skilled communicator presents • Rehearse – Pitchers & Catchers communicate • Analyze your target – Top Pitchers know what the Hitter wants to see
- 9. The Batting Order CoverSlide Elevator Pitch Slide Team (If not notable, place after “Your Solution” to show who built it and why) Board Members, Advisers & Future Hires Market Opportunity: Define Market, Size & Target Client - Size does matter. Market Problem Your Solution (1-2 slides) Traction & Awards - Who are you & why you’ll kick everyone’s butt? Secret Sauce aka Competitive Advantages (Optional, slides 5 & 6) Competitive Landscape Business Model: Key Revenue Streams & Customer Acquisition Marketing Approach, Strategy, and Timeline Financial Projections The Ask: Capital Raise / $ Uses / Intros Closing Slide: Questions? Contact Details
- 10. Stolen Bases AreOh So Sweet!
- 11. Who’s Winning atthis Game?
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- 14. Cdling is Google forgreat innovators. Problem: How to find Winners?
- 15. A LINKEDIN ALTERNATIVE MarketOpportunity • LinkedIn has virtually no competition (online professional networking) NYSE: LNKD | Market Cap: $33.6 Billion • Potential user base is over 1 billion globally • Online advertising just hit $100 billion, growing 17% annually • Online professional services hit $5 billion, growing 12% annually • Online eCommerce just reached $1.5 trillion, growing 18% annually
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- 17. PROBLEM & SOLUTION Problem: LinkedInlacks engagement, collaboration, contact/content management and commercialism. Simply put, LinkedIn grossly underperforms. Solution: Built-In Groups √ File Sharing √ Portfolio/Catalog √ Profile Headline √ Virtual Meetings √ eCommerce √ Virtual Roledex √ Webtalk sets itself apart not just by the features listed on the left, but also by offering a world class experience through design and customer service. Webtalk's revenue sharing affiliate program has proven to be successful at rapid user and revenue generation.
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- 22. © 2010 Velocitude,LLC – Proprietary and Confidential 4/7/15 Page 22 Solution Example Velocitude helped AutoNation achieve its goals of providing superior customer service and generating incremental revenue with the following conveniences: Find a Vehicle Find a Dealer from the Road Schedule Service On-The-Go Velocitude s Mobile Platform was a quick and seamless integration with our main company website. They learned about our business and helped us identify the key functions our customers need from a mobile device. Our partner, Velocitude, continues to offer analysis and enhancements to constantly improve our relationship with our customers. Gary Marcotte Senior Vice President - eCommerce AutoNation Using the Velocitude Mobile Platform Before After
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- 24. PRODUCT TRACTION • Revenue:Averaged 5x LinkedIn's RPU during Alpha test ($5 per user per month/ $60 per year) • Cash Flow: Generated $20K during a two week Alpha test (1,000 users) • Users: Acquired over 87K pre-registered Beta users on Webtalk.co • Fans: 11K+ on Facebook | 16K+ on Twitter | 72K+ on YouTube • Featured In: The Tampa Bay Business Journal, Tampa Bay Times, Fox News & SAP Startup Forum
- 25. ecret Sauce: SocialCPX(Commission Per Exchange) he Most Lucrative Affiliate Network On The Planet" ebtalk's competitive affiliate network to CJ.com ocialCPX is to Webtalk what Ad Sense is to Google
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- 33. Getting to thePlayoffs • Rule of 3’s – 1/3 Getting to know each other – 1/3 Pitching – 1/3 Q&A • Presentation ready • Don’t read the slides • Watch yourself • Timing is everything • Be tactful and answer EVERY question • Don’t Lie, bluff or be a smart-ass! • Expect the curveball & prepared for ANYTHING!!!
- 34. The Big Show • Sold Out Games • Loyal Adoring Fans • Team of MVP’s & Allstars • You made the Playoffs • Coaches & Owners are your Biggest Fans
- 35. Commitment to YourMaterial Commitment to Your Audience = AUTHENTICITY +
- 36. +Fully understand themarket and where your company fits. Have a sound strategy for acquiring customers. Know how much it will cost and your retention rate. (COCA & ARPU) Approach the meeting as a conversation. Be authentic ! Articulate why you need investor dollars and present a solid plan for how you will spend the money. Have a solid focus for the business: Less is more !! Attitude matters: Be likable & exhibit a strong work ethic. Mastering Moneyball
- 37. Joy Randels Founder &CEO New Market Partners @joy_randels joy.randels@gmail.com