Facebook & Library Marketing = WOW! by Patty Collins and Gail Santy, CKLS

1. Library + Facebook = WOW!
Patty Collins and Gail Santy, Central Kansas Library System
Technology Day 2015

2. 5 Goals
1 Build community
2 Promote Library Services and Events
3 Promote the Library Collection
4 Recommend Resources
5 Communicate and Engage Patrons

3. Etiquette
• ALL CAPS
• Be careful of your tone
• Reposting and sharing

4. Negative Comments?

5. Best Practices
• How often to check & add content
• What to do with a negative comment
• How to deal with kid’s photos
• Keep it short
• Pictures and graphics are a must
• Link to your website and catalog

6. Best Practices
• Keep it fun.
• Don’t post anything you wouldn’t be
comfortable saying at a service desk.
• Use your voice, following your passions, and
engage with your community.
• Stay aligned with the library mission.

7. Flyer to JPEG
Open your file (doc or pdf).
Click File>Save As.
Click the Save as Type dropdown arrow.
Select JPEG>Click Save.

8. Great Ideas

9. How do I join the library?

10. Customer Satisfaction Survey

11. Friday Reads

12. Links to Resources

13. Recruit Volunteers

14. Movies at the Library

15. New Features

16. We Follow on Facebook
• School Library Journal
• YALSA
• Public Library Association
• American Library Association
• Library Journal
• WebJunction
• American Girl

17. • Storytime Underground
• Flannel Friday
• Erci Carle Museum of Picture Books
• First Book
• Collaborative Summer Library Program
• KLA Youth Services Section
• Voices of Youth Services Librarians
• Publishers Weekly
• Read Across America

18. • Kansas Museum of History
• Kansas Travel
• Book It!

19. Libraries We Follow
• Charlotte Mecklenburg
• Seattle Public Library
• Columbus Metropolitan Library
• Multnomah County Library
• Lester Public Library--WI
• Skokie Public Library--IL
• Waterboro Public Library--ME

20. • Manhattan Public Library
• Independence Public Library Children's Dept
• Wichita Public Library
• Hays Public Library
• Topeka Shawnee County Public Library
• And a bunch of CKLS Libraries

21. Publishers We Follow
• Publishers
• SimonKids
• Penguin Random House Kids
• Harper Collins Children's Books