Wil Leverson is exploring personal brands to work in sports media. His background includes business operations, mentorship and public service. He aims to provide unique storytelling and commentary to keep audiences entertained, informed and refreshed. His goals are to be employed full time in sports media, have his own radio or online show, and eventually host a nationally syndicated TV or radio show. He currently produces two podcasts and attends a sportscasting school. Leverson identifies potential mentors in the field and plans to network at industry events. His competition includes established hosts like Emmanuel Acho, Pat McAfee and Jason McIntyre.

1. PERSONAL BRAND EXPLORATION
Wil “Nooky” Leverson
Project & Portfolio I: Week 1
October 1, 2023

2. Wil Leverson is an energetic and enigmatic self
starter- With a background in Business
Operations, Mentorship, and Public Service. His
true to life experience, gives him unique
prospective in crafting the storytelling and
commentary sports consumers love – Keeping
his audience entertained, informed and
refreshed
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• Radio Disc Jockey
• Radio Talk Show Host
Maverick – My approach to covering
the game before athletes hit the
locker room, court or field, offers
fans and pros alike the biggest, big
picture of what's happening in the
sports. I’ve got ”all the stuff, no fluff”
On Air Talent for a Sports Media Company

4. US Pro Sports Consumer
Ages 18 and Up
TARGET AUDIENCE
Rob Parker
Outreach Plan:
• I currently follow the host on social media and have
some rapport through On-Air Live Calls
• Obtain Rob Parker’s business or office contact
information
• I will send a formal email to asking for a mentorship,
internship
[Host, Writer ”The Odd Couple]
at [Fox Sports]
Ephraim Salaam
Outreach Plan:
• I’ve recently followed on the person’s social media.
• Send email to Fox Sports to formally reach them
• The broadcaster provides analysis on many pro sports
availability for actual contact unclear
[Broadcaster, Analyst, Writer] at
[Fox Sports]
Skip Bayless
Outreach Plan:
• Interact on host’s social media post (Recent comment
generating 339 interactions on the host’s pos)
• Reach out to the host’s publicist for preferred contact (if
any) for internship opportunities on the host’s show
• The Host recently relaunched his show with a rotating
pool of co-host’s – I hope to join this pool
[Host] at [Fox Sports]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I’m working to be employed full time as a radio or
online sports contributor for local or national sports
media
‣Increasing the engagement and audience of
my current show 20% in 12 months.
Mid Term: (YEAR)
• Be a full time On-Air Talent for a radio, online, or
televised sports commentary or weekly contributor to
a socio-political oriented show
‣Updating “The Union Addressed” A socio-
political and CE (current events) podcast
Winter 2024
Long Term: (YEAR)
• Host My Own Nationally Syndicated Show (Radio,
TV, Online)
‣Getting “Sports Sport Weekly” and “ The Union
Addressed” run on a major Network - 2035

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills Required in Trade & Current Proficiencies:
Public Speaking
SOFT
HARD
Adept
Critical Thinking Expert
Research Adept
Storytelling Expert
Active Listening
SOFT
HARD
Expert
Critical Thinking Expert
Oral Expression Adept
Written Expression Adept

7. We help casual and everyday consumers -
connect to professional athletes and teams,
with the most “un-fanned” approach in sports
storytelling
PROMISE

8. CREDENTIALS
Work Experience:
• Nearly 10 Years of public speaking as a
Candidate for public office and Political
Caucus Board member
• Current host of “Sports Spot Weekly” and
”The Union Addressed”
Education:
• Dan Patrick School of Sportscasting, Full Sail University (Aug 2025)
Awards:
• 2020 Candidate for Wisconsin State
Assembly
• Endorsed by Wisconsin NORML
• 2016 Candidate for U.S. Representative,
Florida 13th Congressional District
• SCORE Business Mentor

9. COMPETITION
Emmanuel Acho
Industry Experience:
• Fox Sports – Host June 2020
Education:
• University of Texas - B.A. Sports Management, M.A
Sports Psychology
Leadership Experience:
• NYT Best Selling Author
• Social Advocate
Skills and Proficiencies:
• Written Expression
• Oral Expression
• Public Speaking
Shady Mccoy
Overall Online Presence:
• Grade: Superior
Industry Experience:
• Fox Sports – Analyst/Host September
2022
Education:
• University of Pittsburgh
Leadership Experience:
• 2008 Big East Offensive Player of the Year
• NFL 22nd All Time Leading Rusher
Skills and Proficiencies:
• Oral Expression
• Public Speaking
• Social Perceptiveness
Overall Online Presence:
• Grade: Superior

10. COMPETITION
Pat McAfee
Noteworthy Experience:
• Over 2 Million YouTube Subscribers
• NFL Punter – 2009-2016 Indianapolis Colts
Jason McIntyre
Industry Experience:
• Podcaster – Host – ESPN
Education:
• West Virginia University
Skills and Proficiencies:
• Interviewing
• Critical Thinking
• Social Perceptiveness
Overall Online Presence:
• Grade: Superior
Industry Experience:
• Co-Host “The Herd” – Fox Sports -
Writer
Education:
• James Madison University
Leadership Experience:
• Sports Blog Writer “The Big Lead”
• Fox Sports Contributor for nearly 10 years (2016)
Skills and Proficiencies:
• Critical Thinking
• Written Expression
• Oral Expression
Overall Online Presence:
• Grade: Superior

11. O
BRAND POSITION
For [AUDLT SPORTS CONSUMERS] who
[EMOTIONALLY CONNECT TO SPORTS NEWS
AND EVENTS], I provide [AN ”UN-FANNED
APPROACH TO MEANINGFUL AND
IMPACTFUL SPORTS STORYTELLING]
because [WE TAKE GREAT CARE, IN
CRAFTING A INFORMATIVE AND
RESPONSIBLE SPORTS STORY, AWAY FROM
“NOOKY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Podthon
‣ JULY 22-23 2023 | VIRTUAL
• Podcast Movement
‣ AUGUST 19-22 2024 | WASHINGTON, DC
• Podfest EXPO
‣ JANUARY 25-28 2024 | ORLANDO, FL
Digital Marketing
• Primary Content: I currently publish two podcasts “Sports Spot
Weekly” – ”The Union Addressed” – ”Anime and Comics
Stuffs”
• Primary Tools: The podcasts are now currently available on
Spotify, iHeart and Apple Podcasts
• Website: https://www.iheart.com/podcast/269-sports-spot-
weekly-110411886/?cmp=web_share&embed=true

13. PROFESSIONAL DEVELOPMENT
Mentor
• After many years of following Sports’ Writer and On-Air
host of a nationally syndicated show, Rob Parker - it’d
be a tremendous honor to be one of his mentees
AUGUST 2025
Formal Education
• Dan Patrick School of Sportscasting
Technical Skills
• Obtain Degree AUGUST 2025
• Join NPR Podcast Network JULY 2024 ,
• Secure Sponsorship DECEMBER 2024
Soft Skills
• Improve and Update Podcast Marketing APRIL 2024
• Optimize Promotion of Current Projects APRIL 2024
• Work towards a Internship at Major or Local Network
JANUARY 2025

14. Wil “Nooky” Leverson
There’s only one other way to bake that
cookie

15. REFERENCES
Smith, G. (2023). ESPN Signs Pat McAfee to Host
His Show on Multiple Channels. Bloomberg.Com,
N.PAG.
WRIGHT, M. W. (2020). Emmanuel ACHO:
LEADING A DIALOGUE ON RACE. (cover
story). Street & Smith’s Sportsbusiness
Journal, 23(16), 15–17.
Farrar, D. (2014). Too Much of A Good
Thing? Sports Illustrated, 121(4), 30–31.
Henry, T. M. (2021). From the Tribune to the Tube:
The Development of Sports Punditry on Cable
Television. Velvet Light Trap: A Critical Journal of
Film & Television, 87, 50–63. https://doi-
org.oclc.fullsail.edu/10.7560/VLT8705
HARRIS, J. C. (2023, August 3). Rob Parker,
pioneering sports journalist, to be inducted into the
NABJ Hall of Fame. New York Amsterdam
News, 114(31), 38.
Thompson, H. (1992). Just the fax. Texas
Monthly, 20(3), 90.