This document discusses leveraging an organization's Employee Value Proposition (EVP) to attract and retain top talent. It covers: 1. Why EVP is important for financial results, talent pools, and satisfaction. Disconnects can exist between what candidates and employers value. 2. Research on motivators for Indian MSME employees found adequate salary, job security, promotion opportunities, and interesting work as top drivers. 3. Fifteen questions are provided to help organizations assess and enhance their EVP, including defining it, researching it, marketing it, ensuring alignment of strategies and processes, and delivering on promises. 4. Innovative EVP examples include flexible hours, additional leave options, child