The document discusses how social media can be leveraged in the construction industry to establish and maintain relationships, build meaningful content, and share and collaborate. It outlines various social media platforms like Facebook, LinkedIn, Twitter, Google+, YouTube, Foursquare, and Flickr that can be used, as well as blogs, newsletters, and tools for social media marketing. It raises questions about how businesses are currently using social media to interact with project teams and take advantage of social media marketing, and how they are tracking feedback and analyzing return on investment from these strategies.

1. Leveraging Social Media for
the Construction Industry
Stirling Morris, CSI, CDT
www.marketintegrations.com

2. Social Media is a method of:
● establishing &
maintaining
relationships
● building meaningful
content
● sharing & collaborating
. . . Even in the Construction
Industry

3. What Social
Media
platforms and
resources are
you & your
business
leveraging to
interact with the
Project Team?

4. Social Media
Profile vs Page
● facebook
○ Profile & Page
● Linkedin
○ Profile & Page
● Twitter
○ Only a Profile
● Google+
○ Profile & Page (who's heard of
this?)

5. Beyond the Typical
Social Mediums
● YouTube
● Foursquare
● Flickr
● Blogs
● Newsletters

6. On the Road
Again?
What tools are you
using to take
advantage of
Social Media
Marketing?

7. How are you
leveraging what
you & other Project
Team members
are saying through
Social Media?
How are you tracking and
analyzing feedback?

8. What is the ROI of
Social Media &
Online Marketing?
Well . . . that's up to
you.

9. What questions do you have
for me?