The document discusses strategies for leveraging LinkedIn as a sales tool. It provides tips for optimizing your profile, such as using a profile photo of yourself smiling, personalizing your headline and writing a unique summary. The document also discusses building your network by searching for connections based on location and connection type, and properly connecting with others by reviewing their profile rather than sending blind invitations. Engagement tips include sharing your story, posting photos and videos to establish your personal brand, and aligning with influencers by introducing people and participating in conversations.

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Leveraging Linked-In
The Most Underestimated Sales Tool
LOGAN Keirstead
Director of Sales
Accu-Trade Canada

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Disclaimer – I don’t work
for Linked In

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Why Linked-In?
 40% of users use daily
 44% of users earn more than $75 k / yr
 41% of millionaires use
 2 x the buying power of an average
website audience

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Optimize Your
Profile For Views

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What should my summary say?

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Photo & Headline & Summary
DO have a profile picture of your
smiling (headshots =14X more views)
DO personalize your headline (this is
not your job title)
DO write a unique summary
DO keep your location update

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Articles
Why ?
What ?
Where ?

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Work Experience: Do’s and Don’ts
DO include media
DO show progression
DO highlight specific specializations
DON’T be stagnant: be creative!

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Building Your Network

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Do’s of Searching
 Do have a persona in mind
 Do specify location
 Do specify connection type
 Do use the tools available

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The Do’s and Don’ts of Connecting
 Do look at their profile
 Don’t send a blind invitation
 Don’t ask them to marry you

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TOOLS: Rapportive, Sales Navigator

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Posting and Engaging

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Miranda Pyette, Owner – Miranda Pyette Consulting

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What is Your Brand or Reputation?
 DO share your story
 DO post pictures and videos
 DO be yourself

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Blake Bradley, Dealer Development – EDealer

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The DO’s of Aligning
with Influencers
 DO write to strangers
 DO tag people in conversations
 DO write recommendations
 DO introduce people

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Questions?
Your Profile
Your Network
Your Engagement

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LOGAN Keirstead
Director of Sales
Accu-Trade Canada
506-874-7355 iPhone
Logan@accu-trade.ca
www.Accu-Trade.ca