The document discusses programmatic advertising and its future trends. It provides an overview of the key components of programmatic media including data, technology, and how they are linked through audience intelligence and process automation. It also discusses the growth of data in programmatic advertising and how big data solutions are being used to analyze trillions of data points in real-time to enable more targeted advertising. Finally, it outlines some future trends for programmatic advertising such as the increasing role of wearables, second screens, virtual reality and how they will further drive the data deluge and evolution of targeted advertising.