This webinar discusses leveraging cloud database connectors to automate analytics in Alteryx. It introduces Grazitti Interactive, an Alteryx partner that develops connectors. The webinar covers the growth of cloud databases, how Alteryx helps analyze database data, challenges integrating databases into Alteryx, an overview of Alteryx connectors, and how Grazitti created a custom Azure Analysis Services connector for a customer.

1. Leveraging Cloud Database Connectors to
Automate Analytics in Alteryx
WEBINAR

2. Uttam Gupta
Designation: Product Development Lead
Company: Grazitti Interactive
Sushant Khurana
Designation: Alteryx Expert
Company: Grazitti Interactive
PRESENTER

3. ABOUT US
A global digital services provider and innovation leader, Grazitti Interactive powers data-
driven decision-making for businesses of all sizes with ETL, cloud data warehouse
management, data visualization, and machine learning.
▪ Trusted Alteryx partner
▪ Leading provider of Alteryx connectors
▪ 50+ connectors developed within a span of two years
▪ Active participant in global Alteryx Inspire APAC Conferences

4. AGENDA
 Cloud Database Market: Current Scenario
 What’s Fueling This Growth?
 How Alteryx Helps in Analyzing Data From a Database
 Challenges in Integrating Your Database With Alteryx
 Introduction to Alteryx Connectors
 Architecture of an Alteryx Connector
 Demo: Azure Analysis Services - Alteryx Connector
 How We Helped a Customer

5. CLOUD DATABASE MARKET:
CURRENT SCENARIO
 Global enterprise database market expected to reach
USD 155.5 billion by 2026
 Healthcare segment forecasted to have a growth rate
of 13.6% up to 2026

6.  Advent of digitalization
 Introduction of the Internet of Things (IoT)
 Scalability and availability of cloud-based storage
 Organizations developing and deploying new
applications in the cloud
WHAT’S FUELING THE GROWTH?

7. HOW ALTERYX HELPS IN ANALYZING
DATA FROM A DATABASE
 Combine data from multiple sources
 Perform advanced analytics ― predictive, statistical, and spatial
 Share your analysis with decision-makers

8. DID YOU KNOW?
 Data workers spend 90% of their workweek on data
preparation, searching, analytics, data science, and data
application development.
 44% of this time is wasted because they are unable to
successfully complete these activities.
 Data professionals are using as many as four to seven
different tools for data analytics.

9. ▪ Change in metadata
▪ Support for database write-backs
▪ Support access to Azure Analysis Services in Alteryx custom
connector using Azure Active Directory credentials
▪ Optimized execution - bulk upload
▪ Creating and inserting data at the same time, into
the database
▪ Selecting primary key option while creating the schema of
a table and controlling record limits
CHALLENGES IN INTEGRATING
YOUR DATABASE WITH ALTERYX

10. INTRODUCTION TO ALTERYX
CUSTOM CONNECTORS

11. INTRODUCTION TO ALTERYX
CONNECTORS
▪ Centralize all the data from web platform(s) into Alteryx
▪ Facilitate automation of data extraction
▪ Allow data streaming from various web platforms into Alteryx and blend it
with other datasets (live or static dataset)
▪ Data can directly be used for Analytical Reporting
Install connector
Find it in Alteryx Effortless Installation
Quick Connectivity
Native Connectors
Read
Data
Write
Data
Grazitti Connector

12. Server
Designer Scheduler
Gallery
FULLY COMPATIBLE WITH ALL ALTERYX
PRODUCTS

13. ARCHITECTURE OF GRAZITTI’S ALTERYX
CONNECTORS

14. ALTERYXConnectorsSystem
or Platform
Datasets
Tables
Fields
User/System
ARCHITECTURE OF GRAZITTI’S
CONNECTORS

15. CENTRALIZE DATA FROM MULTIPLE
SOURCES IN ALTERYX WITH GRAZITTI’S
CUSTOM CONNECTORS
Grazitti’s
Connectors
▪ Configure Quickly
▪ Connect Easily
▪ Automate
▪ Publish on Server
▪ Create Macros and many
more…

16. DEMO: AZURE ANALYSIS SERVICES -
ALTERYX CONNECTOR

17. YOU CAN INTEGRATE A CONNECTOR WITHIN
MANY ALTERYX USE-CASES SUCH AS
Building a basic workflow
Using multiple connectors on one canvas
Including multiple copies of the same connector
Attaching multiple macros with connectors
Creating an Alteryx app
Publishing the workflows and Alteryx apps on
the Scheduler/Gallery

18. GRAZITTI’S CONNECTORS FUNCTION IN A
MANNER SIMILAR TO NATIVE ALTERYX
CONNECTORS, EXCEPT THAT YOU CAN
Customize them according
to your data requirements.
Get a connector with more
advanced features in terms
of functionality.
Fetch data from the source or
write back to the destination.

19. HOW WE HELPED A CUSTOMER

20. CHALLENGE

21. ▪ Inability to connect to Azure Analysis Services in Alteryx
▪ Scheduling data pull from Azure Analysis Services
▪ Login using Azure Active Directory to access Azure Analysis Services
▪ Changes in the schema of the output result
▪ Selection of fields in the rows and columns
▪ Transposing rows and columns
CHALLENGES

22. APPROACH

23. APPROACH
▪ Implemented async programming to upload data in the target database
▪ Created a custom connector to support the connectivity of Azure Analysis Services in Alteryx
▪ Implemented an additional functionality to support login using Azure Active Directory
▪ Custom query functionality and IntelliSense

24. RESULTS

25. ▪ Swift connection with database
▪ Process automation
▪ Execution of multiple queries in a single workflow
▪ Ease in selecting fields in rows and columns
▪ Ease in writing filters in custom queries
▪ Ease in interchanging row to column and vice versa
RESULTS

26. coming soon…
- Alteryx Cloud Connector
To learn more, please visit:: https://alteryxconnectors.grazitti.com/

27. THANK YOU