Leveling Up SEO with AI - Steve Krull, Be Found Online
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Join me as we discuss the ongoing emergence of AI, and its impact on our daily (digital marketing) lives, explore some tools, and discuss the future of SEO along with some key roles in the digital space. Key Takeaways: - AI + SEO Power Tools - Practical Ideas for Leveraging AI - What's Next
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideasRecently uploaded (20)
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Leveling Up SEO with AI - Steve Krull, Be Found Online
- 1. KEYNOTE Steve Krull CEO BE FOUND ONLINE Leveling Up SEO with AI LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld
- 2. Getting to Know BFO 2 Steve Krull CEO & Co-Founder How We Help Our Clients ● SEO/Organic Search ● Content Marketing ● Paid Media ● Analytics (esp GA4!) ● Digital Strategy Me ● Digital Marketer since dinosaurs roamed the web ● Member of Conscious Capitalism & Small Giants ● “Sliced & Diced” (aka optimized) hundreds of sites ● Loves working with clients & humans who “Give a Damn” PSST - Special Offer:
- 3. It Started With One Question: How is AI going to impact ? 3 “ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness.” - Sam Altman
- 4. ● Auto Pilot or Co-Pilot ● Accelerator or Incubator ● Evolution or Revolution ● Innovation or Termination Are We Talking About? 4
- 6. OR PERHAPS IT’S THIS? 6
- 7. Then Came The Philosophical Ideas About Impact (as though The Terminator isn’t philosophical): Industry Impact Societal Impact Career Impact Practical Impact AI 7
- 8. After That I Moved To Another Question: How is AI going to impact SEO? 8
- 9. RankBrain 9
- 10. 10 Changes to SERPS Change to SERPs in light of Google’s Search Generative Experience (AI) (source).
- 11. Multisearch 11
- 16. NEW Tools - Alli 16
- 17. NEW Tools - MarketMuse 17
- 18. NEW Tools - AIPRM 18 https://bfo.io/3Sjvhj7
- 19. NEW Tools - AIPRM 19 https://bfo.io/3Sjvhj7
- 20. NEW Tools - JASPER AI 20
- 21. Finally, I Had To Ask: How is AI going to impact ME? 21
- 22. Changes to WORK 22 ● AI DOES ○ Ideas/Outline ○ Tagging/Technical ○ Keywords ○ Bulk Magic ○ Content Creation ○ Competition ● AI DOES NOT ○ Know Your Business ○ Deliver Your Strategy ○ Set Your Goals
- 23. Future of SEO(as a result of AI) 23 ● Prediction 1 ○ Over the next 12-18 months more jobs will be created than lost in SEO ● Prognostication 2 ○ The age of “Video as Content” is upon us ● Prophecy 3 ○ Tools & More Tools
- 24. What Happens To Jobs?* 24 Co-Pilot Auto- Pilot SEO Specialist/Analyst SEO Manager Content Writer Paid/PPC Specialist Social Media Specialist *Steve’s opinions are his exclusively. You may agree. You may disagree.
- 25. ● It’s a brave new world - Participate ● Live to E-E-A-T ○ Experience/Expertise/Authority/Trustworthiness ○ Stick to standards and Helpful Content Guidelines ● The core fundamentals of SEO have not changed ● “If Google remains the dominant search engine for the foreseeable future, then SEO pros don’t need to be retrained or replaced.” - Greg Jarboe FINAL THOUGHTS: 25 https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/#close
- 26. 26 ● Create SEO-Optimised Articles Using ChatGPT In 7 Simple Steps ● Google Duet ● ALLI ● How to Write Powerful Headlines Using AI ● AIPRM ● Jasper AI Tools & Cheats
- 27. 27 ● Orbit Media’s Checklist & Template ● Ashley Segura (of TopHatRank) Step by Step Directions ● Nielsen Norman Group template ● Google Sheets Template from Distilled ● Content Audit via Wordstream ● WEBRIS Tech Audit Resources (Courtesy of Dave Rohrer @DaveR)
- 28. Thank You! Questions? Looking for help? Let’s connect: