Letter of Reference - Shane Cucow, Digital Communications Officer, AMCS

1. Australian Marine Conservation Society
Become a Sea Guardian today: www.marineconservation.org.au
PO Box 5815, West End QLD 4101 p 07 3846 6777 f 07 3846 6788 e amcs@amcs.org.au
30th
June 2017
To Whom It May Concern,
Reilly Fallon interned with our organisation for five weeks from May to June 2017, for five days
per week. In that time Reilly assisted our communications and campaigns teams with a number
of urgent projects, including developing a cloud based photo library; assisting us with an email
marketing software transition; and conducting social media analytics and social media
moderation.
Reilly also led a project to establish and launch an Instagram account for our global Fight For
Our Reef Campaign, developing a plan for content, sourcing stories and photographs, reaching
out to influencers, and handling the software setup, launch and scheduling. This project came at
a significant time for our flagship campaign as we prepared for the World Heritage Committee,
and Reilly’s contribution to our conservation work will be remembered.
Reilly was an excellent addition to the team, and we’re sorry to see him go. He undertook his
tasks with passion and creativity, and he took critical feedback well, adapting and learning
quickly. Reilly was able to work independently and with initiative to complete his work. Of
particular note was his creativity in video production and generating content that inspires our
supporters.
We’ll miss having Reilly in the office, and we wish him all the best. I would recommend him
without hesitation based on his passion, ability to learn new skills and his work ethic.
Sincerely
Shane Cucow
Digital Communications Officer
Australian Marine Conservation Society