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Luca Colombo
Country Manager – Facebook Italy
Demystifying Facebook
Facebook Economy (Deloitte – Jan12)
Capri 4-5 ottobre, 2012
Capri 4-5 ottobre, 2012
Advertising
CRM
Customer Service
Lead Mobile
Consumer I nsi ght s
Tech & UX
Sales
Facebook Audience – World and Italy
Capri 4-5 ottobre, 2012
monthly active
users
955M return daily
55+% via mobile
543M of...
Capri 4-5 ottobre, 2012
22M
monthly active users
14M
daily active users
Dai l y
10M
mobile active users
Customer Service
Capri 4-5 ottobre, 2012
1
2
From Consumer Reviews to Social Consumer Reviews
Capri 4-5 ottobre, 2012
Facebook translated in 70 languages
Capri 4-5 ottobre, 2012
Citizenship: Organ Donation & Eartquakes Messages System
Capri 4-5 ottobre, 2012
1
2
Does Facebook drive Sales?
Capri 4-5 ottobre, 2012
1 2
Capri 4-5 ottobre, 2012
Speeding Up Science
•In January 2011, Oregon State
University ichthyologist Brian Sidlauskas
led a...
Capri 4-5 ottobre, 2012
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Between 2012 @Capri - Demystifying Facebook

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Presentation shared at Between 2013 event held in Capri. Focus on how unknown or misleading info related to Facebook impact on businesses and consumers

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Between 2012 @Capri - Demystifying Facebook

  1. 1. Luca Colombo Country Manager – Facebook Italy Demystifying Facebook
  2. 2. Facebook Economy (Deloitte – Jan12) Capri 4-5 ottobre, 2012
  3. 3. Capri 4-5 ottobre, 2012 Advertising CRM Customer Service Lead Mobile Consumer I nsi ght s Tech & UX Sales
  4. 4. Facebook Audience – World and Italy Capri 4-5 ottobre, 2012 monthly active users 955M return daily 55+% via mobile 543M of FB users reside outside of US 81%
  5. 5. Capri 4-5 ottobre, 2012 22M monthly active users 14M daily active users Dai l y 10M mobile active users
  6. 6. Customer Service Capri 4-5 ottobre, 2012 1 2
  7. 7. From Consumer Reviews to Social Consumer Reviews Capri 4-5 ottobre, 2012
  8. 8. Facebook translated in 70 languages Capri 4-5 ottobre, 2012
  9. 9. Citizenship: Organ Donation & Eartquakes Messages System Capri 4-5 ottobre, 2012 1 2
  10. 10. Does Facebook drive Sales? Capri 4-5 ottobre, 2012 1 2
  11. 11. Capri 4-5 ottobre, 2012 Speeding Up Science •In January 2011, Oregon State University ichthyologist Brian Sidlauskas led a research expedition into the little- known Cuyuni River region of Guyana in South America. •His team documented more than 5,000 fish, but Guyana’s immigration policies required them to identify and catalog every specimen they wanted to bring back—a nearly impossible task, especially on a tight schedule. •Sidlauskas uploaded his research photos to Facebook and tagged members of the scientific community who were able to identify almost all of the photos in under 24 hours.
  12. 12. Capri 4-5 ottobre, 2012

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