The document discusses how emotions, behaviors, and ideas can spread through social networks like epidemics. It notes that behaviors like obesity, smoking, and depression have been shown to spread interpersonally through social ties. In contrast, positive attributes like happiness, kindness, and love may also spread in a contagious way. The document argues we should start an "epidemic" of spreading love through social networks since love has been shown to be a contagion. It concludes by providing references that explore how social networks and emotional contagion influence people.
48. Doc Norton
Global Director of Engineering Culture
Groupon
@DocOnDev
doc@groupon.com
Love is a
Contagion
Let’s Start an Epidemic!
49. Let’s Start an Epidemic!
Doc Norton
Global Director of Engineering Culture
Groupon
@DocOnDev
doc@groupon.com
Love is a
Contagion
#LoveContagion
50. References / Credits
• Collective Dynamics of Smoking in Large
Social Networks
http://www.nejm.org/doi/full/10.1056/
NEJMsa0706154
• Anger on The Internet
http://online.liebertpub.com/doi/full/10.1089/
cyber.2012.0130
• Data Structures Using C
http://www.amazon.com/Data-Structures-
Using-Aaron-Tenenbaum/dp/0131997467
• History of Computing
http://en.wikipedia.org/wiki/
History_of_computing_hardware_(1960s
%E2%80%93present)
http://en.wikipedia.org/wiki/
Timeline_of_computing_1950%E2%80%9319
79
http://en.wikipedia.org/wiki/
Timeline_of_computing_1980%E2%80%9319
89
• Windows 2.0
http://en.wikipedia.org/wiki/Windows_2.0
• Stanley Milgram
http://en.wikipedia.org/wiki/Stanley_Milgram
• Marconi
https://en.wikipedia.org/wiki/
Guglielmo_Marconi
• Emotional Contagion
http://en.wikipedia.org/wiki/
Emotional_contagion
• Fowler’s Works
http://jhfowler.ucsd.edu/
• Spread of Happiness
http://fowler.ucsd.edu/
dynamic_spread_of_happiness.pdf
51. References / Credits
• “Chain Links” (pdf)
https://docs.google.com/viewer?url=http://
djjr-courses.wdfiles.com/local--files/
soc180:karinthy-chain-links/Karinthy-Chain-
Links_1929.pdf
• Six Degrees of Separation
https://en.wikipedia.org/wiki/
Six_degrees_of_separation
• Small World Experiment
https://en.wikipedia.org/wiki/Small-
world_experiment
• The Hidden Influence of Social Networks
http://www.ted.com/talks/
nicholas_christakis_the_hidden_influence_of
_social_networks.html
http://blog.ted.com/2010/05/10/
the_hidden_infl/
• Three Degrees of Influence
https://en.wikipedia.org/wiki/
Three_degrees_of_influence
• “Connected” (book)
http://www.amazon.com/Connected-
Surprising-Networks-Friends-Everything/dp/
0316036137
• Marconi Nobel Lecture (pdf)
http://www.nobelprize.org/nobel_prizes/
physics/laureates/1909/marconi-lecture.pdf
• KISS (band/discography)
http://en.wikipedia.org/wiki/Kiss_(band)
http://en.wikipedia.org/wiki/Kiss_discography
• Spread of Obesity in Large Social Networks
http://www.nejm.org/doi/full/10.1056/
NEJMsa066082
http://fowler.ucsd.edu/spread_of_obesity.pdf
52. Images
• Boy Holding Earth (image)
http://images.fineartamerica.com/images-medium-large-5/child-
holding-world-earth-globe-in-his-hands-oleksiy-maksymenko.jpg
• Eiffel Tower (image)
http://img1.etsystatic.com/008/0/5636636/il_fullxfull.
399837539_gmq5.jpg
• Six Degrees of Separation (image)
http://upload.wikimedia.org/wikipedia/commons/8/88/
Six_degrees_of_separation_01.png
• Kevin Bacon (image)
http://24.media.tumblr.com/tumblr_mejsu0Iqwg1rhfklho1_400.jpg
• Love/Hate Baby (image)
http://lolzpad.com/wp-content/uploads/2013/05/Funny-Baby-Love-
Hate.jpg
• KISS (image)
http://s3.amazonaws.com/rapgenius/
xfOWdQ7uTZ13zmLMLteF_kiss.jpg
• Ramones (Image)
http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/
ramones_200193498.png
• Tandy Model II (image)
http://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Okona-
GfhR-TRS-80.jpg/711px-Okona-GfhR-TRS-80.jpg
• Highway Overpass (image)
http://www.gribblenation.com/breezewood/underroad.jpg
• Spread of Obesity in Large Social Networks (movie)
http://fowler.ucsd.edu/fsn5.mov
• Depression in Social Network (image)
http://fowler.ucsd.edu/images/depression_2000.jpg
• Fowler Images
http://fowler.ucsd.edu/images/
• Laughing School Girls (image)
http://cdn.c.photoshelter.com/img-get/I0000CrKxGG1KWEc/s/
880/880/ZimbabweTravelAmieV-7712.jpg
• Matrix Machines
http://media.ntvmsnbc.com/i/NTVMSNBC/Components/
ArtAndPhoto-Fronts/Sections-StoryLevel/NTV%20Bilim/
121221matrixx.jpg
• The “Matrix”
http://images4.alphacoders.com/270/27094.jpg
• Stopping Bullets
http://1.bp.blogspot.com/-Z1BP5Yq0HqY/T3y3Zm6ydfI/
AAAAAAAACa0/0gQ2lEYvGjg/s1600/tomarse+la+vida+con
+calma.jpg
• “Choice”
http://i1.ytimg.com/vi/9A0axXHXGj8/maxresdefault.jpg