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Let’s Start an Epidemic!
Doc Norton
Director of Engineering for Groupon
@DocOnDev
doc@groupon.com
1979
1979
1979
KISS Sucks!!
“Anyone on earth, at my or
anyone’s will, can now
learn in just a few minutes
what I think or do”
- Frigyes Karinthy
Player Friend Hearst Ford Foreman Riveter
IP
SM MG
MK
BM
But it’s not that simple...
Obesity
Smoking
Alcohol Consumption
Depression
Happiness
Happiness
Happiness
Kindness
Compassion
Love
love
love
1989
1989
1989
love
love
Love
Love is a
Contagion
Let’s Start an Epidemic!
Doc Norton
Director of Engineering for Groupon
@DocOnDev
doc@groupon.com
Love is a
Contagion
Let’s Start an Epidemic!
Doc Norton
Director of Engineering for Groupon
@DocOnDev
doc@groupon.com
Love is a
Contagion
References / Credits
• Collective Dynamics of Smoking in Large
Social Networks
http://www.nejm.org/doi/full/10.1056/
NEJMsa0706154
• Anger on The Internet
http://online.liebertpub.com/doi/full/10.1089/
cyber.2012.0130
• Data Structures Using C
http://www.amazon.com/Data-Structures-
Using-Aaron-Tenenbaum/dp/0131997467
• History of Computing
http://en.wikipedia.org/wiki/
History_of_computing_hardware_(1960s
%E2%80%93present)
http://en.wikipedia.org/wiki/
Timeline_of_computing_1950%E2%80%9319
79
http://en.wikipedia.org/wiki/
Timeline_of_computing_1980%E2%80%9319
89
• Windows 2.0
http://en.wikipedia.org/wiki/Windows_2.0
• Stanley Milgram
http://en.wikipedia.org/wiki/Stanley_Milgram
• Marconi
https://en.wikipedia.org/wiki/
Guglielmo_Marconi
• Emotional Contagion
http://en.wikipedia.org/wiki/
Emotional_contagion
• Fowler’s Works
http://jhfowler.ucsd.edu/
• Spread of Happiness
http://fowler.ucsd.edu/
dynamic_spread_of_happiness.pdf
References / Credits
• “Chain Links” (pdf)
https://docs.google.com/viewer?url=http://
djjr-courses.wdfiles.com/local--files/
soc180:karinthy-chain-links/Karinthy-Chain-
Links_1929.pdf
• Six Degrees of Separation
https://en.wikipedia.org/wiki/
Six_degrees_of_separation
• Small World Experiment
https://en.wikipedia.org/wiki/Small-
world_experiment
• The Hidden Influence of Social Networks
http://www.ted.com/talks/
nicholas_christakis_the_hidden_influence_o
f_social_networks.html
http://blog.ted.com/2010/05/10/
the_hidden_infl/
• Three Degrees of Influence
https://en.wikipedia.org/wiki/
Three_degrees_of_influence
• “Connected” (book)
http://www.amazon.com/Connected-
Surprising-Networks-Friends-Everything/dp/
0316036137
• Marconi Nobel Lecture (pdf)
http://www.nobelprize.org/nobel_prizes/
physics/laureates/1909/marconi-lecture.pdf
• KISS (band/discography)
http://en.wikipedia.org/wiki/Kiss_(band)
http://en.wikipedia.org/wiki/Kiss_discography
• Spread of Obesity in Large Social Networks
http://www.nejm.org/doi/full/10.1056/
NEJMsa066082
http://fowler.ucsd.edu/spread_of_obesity.pdf
Images
• Boy Holding Earth (image)
http://images.fineartamerica.com/images-medium-
large-5/child-holding-world-earth-globe-in-his-hands-
oleksiy-maksymenko.jpg
• Eiffel Tower (image)
http://img1.etsystatic.com/008/0/5636636/il_fullxfull.
399837539_gmq5.jpg
• Six Degrees of Separation (image)
http://upload.wikimedia.org/wikipedia/commons/8/88/
Six_degrees_of_separation_01.png
• Kevin Bacon (image)
http://24.media.tumblr.com/
tumblr_mejsu0Iqwg1rhfklho1_400.jpg
• Love/Hate Baby (image)
http://lolzpad.com/wp-content/uploads/2013/05/
Funny-Baby-Love-Hate.jpg
• KISS (image)
http://s3.amazonaws.com/rapgenius/
xfOWdQ7uTZ13zmLMLteF_kiss.jpg
• Ramones (Image)
http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/
ramones_200193498.png
• Tandy Model II (image)
http://upload.wikimedia.org/wikipedia/commons/
thumb/c/c6/Okona-GfhR-TRS-80.jpg/711px-Okona-
GfhR-TRS-80.jpg
• Highway Overpass (image)
http://www.gribblenation.com/breezewood/
underroad.jpg
• Spread of Obesity in Large Social Networks (movie)
http://fowler.ucsd.edu/fsn5.mov
• Depression in Social Network (image)
http://fowler.ucsd.edu/images/depression_2000.jpg
• Fowler Images
http://fowler.ucsd.edu/images/
• Laughing School Girls (image)
http://cdn.c.photoshelter.com/img-get/
I0000CrKxGG1KWEc/s/880/880/
ZimbabweTravelAmieV-7712.jpg

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Doc That Conference Keynote

  • 1. Let’s Start an Epidemic! Doc Norton Director of Engineering for Groupon @DocOnDev doc@groupon.com
  • 5.
  • 6.
  • 7.
  • 8. “Anyone on earth, at my or anyone’s will, can now learn in just a few minutes what I think or do” - Frigyes Karinthy
  • 9. Player Friend Hearst Ford Foreman Riveter
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16. But it’s not that simple...
  • 20.
  • 27. Love
  • 28. love
  • 29. love
  • 30. 1989
  • 31. 1989
  • 32. 1989
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. love
  • 41. love
  • 42. Love
  • 44. Let’s Start an Epidemic! Doc Norton Director of Engineering for Groupon @DocOnDev doc@groupon.com Love is a Contagion
  • 45. Let’s Start an Epidemic! Doc Norton Director of Engineering for Groupon @DocOnDev doc@groupon.com Love is a Contagion
  • 46. References / Credits • Collective Dynamics of Smoking in Large Social Networks http://www.nejm.org/doi/full/10.1056/ NEJMsa0706154 • Anger on The Internet http://online.liebertpub.com/doi/full/10.1089/ cyber.2012.0130 • Data Structures Using C http://www.amazon.com/Data-Structures- Using-Aaron-Tenenbaum/dp/0131997467 • History of Computing http://en.wikipedia.org/wiki/ History_of_computing_hardware_(1960s %E2%80%93present) http://en.wikipedia.org/wiki/ Timeline_of_computing_1950%E2%80%9319 79 http://en.wikipedia.org/wiki/ Timeline_of_computing_1980%E2%80%9319 89 • Windows 2.0 http://en.wikipedia.org/wiki/Windows_2.0 • Stanley Milgram http://en.wikipedia.org/wiki/Stanley_Milgram • Marconi https://en.wikipedia.org/wiki/ Guglielmo_Marconi • Emotional Contagion http://en.wikipedia.org/wiki/ Emotional_contagion • Fowler’s Works http://jhfowler.ucsd.edu/ • Spread of Happiness http://fowler.ucsd.edu/ dynamic_spread_of_happiness.pdf
  • 47. References / Credits • “Chain Links” (pdf) https://docs.google.com/viewer?url=http:// djjr-courses.wdfiles.com/local--files/ soc180:karinthy-chain-links/Karinthy-Chain- Links_1929.pdf • Six Degrees of Separation https://en.wikipedia.org/wiki/ Six_degrees_of_separation • Small World Experiment https://en.wikipedia.org/wiki/Small- world_experiment • The Hidden Influence of Social Networks http://www.ted.com/talks/ nicholas_christakis_the_hidden_influence_o f_social_networks.html http://blog.ted.com/2010/05/10/ the_hidden_infl/ • Three Degrees of Influence https://en.wikipedia.org/wiki/ Three_degrees_of_influence • “Connected” (book) http://www.amazon.com/Connected- Surprising-Networks-Friends-Everything/dp/ 0316036137 • Marconi Nobel Lecture (pdf) http://www.nobelprize.org/nobel_prizes/ physics/laureates/1909/marconi-lecture.pdf • KISS (band/discography) http://en.wikipedia.org/wiki/Kiss_(band) http://en.wikipedia.org/wiki/Kiss_discography • Spread of Obesity in Large Social Networks http://www.nejm.org/doi/full/10.1056/ NEJMsa066082 http://fowler.ucsd.edu/spread_of_obesity.pdf
  • 48. Images • Boy Holding Earth (image) http://images.fineartamerica.com/images-medium- large-5/child-holding-world-earth-globe-in-his-hands- oleksiy-maksymenko.jpg • Eiffel Tower (image) http://img1.etsystatic.com/008/0/5636636/il_fullxfull. 399837539_gmq5.jpg • Six Degrees of Separation (image) http://upload.wikimedia.org/wikipedia/commons/8/88/ Six_degrees_of_separation_01.png • Kevin Bacon (image) http://24.media.tumblr.com/ tumblr_mejsu0Iqwg1rhfklho1_400.jpg • Love/Hate Baby (image) http://lolzpad.com/wp-content/uploads/2013/05/ Funny-Baby-Love-Hate.jpg • KISS (image) http://s3.amazonaws.com/rapgenius/ xfOWdQ7uTZ13zmLMLteF_kiss.jpg • Ramones (Image) http://cdn1.cdnme.se/cdn/8-2/652941/images/2012/ ramones_200193498.png • Tandy Model II (image) http://upload.wikimedia.org/wikipedia/commons/ thumb/c/c6/Okona-GfhR-TRS-80.jpg/711px-Okona- GfhR-TRS-80.jpg • Highway Overpass (image) http://www.gribblenation.com/breezewood/ underroad.jpg • Spread of Obesity in Large Social Networks (movie) http://fowler.ucsd.edu/fsn5.mov • Depression in Social Network (image) http://fowler.ucsd.edu/images/depression_2000.jpg • Fowler Images http://fowler.ucsd.edu/images/ • Laughing School Girls (image) http://cdn.c.photoshelter.com/img-get/ I0000CrKxGG1KWEc/s/880/880/ ZimbabweTravelAmieV-7712.jpg