Martin Gude discusses the importance of asking questions when doing user experience design and research. He advocates being curious, observing, collecting information, and asking why, what, how, who, when and where questions to understand users and environments. Gude emphasizes embracing other perspectives, building empathy, exposing assumptions, and using why questions at every stage to distill essence and solve problems.

1. LET’S
PLAY
SESAME
STREET!
EMBRACE
THE
POWER
OF
ASKING
QUESTIONS.
MARTIN
GUDE
–
#UXCGN8
–
06/03/2014

2. HEY,
I‘M
MARTIN
TWITTER:
@ma6
MORE:
ma6.me

3. DUX
WE
DESIGN
FOR
USER
EXPERIENCE

4. DUX?

5. WE
DESIGN
FOR
PEOPLE.

6. WE
WORK
IN
AN
EVER
CHANGING
ENVIRONMENT.

7. HOW
DO
WE
LEARN
ABOUT
IT?
h9ps://www.youtube.com/watch?v=fZ9WiuJPnNA

8. BE
CURIOUS
AND
OBSERVE.
h9ps://secure.flickr.com/photos/sco9loUesness/12847701625/

9. COLLECT.
h9ps://secure.flickr.com/search/?q=collect

10. ASK
QUESTIONS.
WHY?
WHAT?
HOW?
WHO?
WHEN?
WHERE?
h9ps://secure.flickr.com/photos/boedker/2857091534/

11. REMEMBER.
EMBRACE
HOW
OTHER
PEOPLE
SEE
THE
WORLD.
BUILD
ON
EMPATHY
AND
COMPASSION.
LEAVE
YOUR
WORLDVIEW
AT
THE
DOOR.
CREATE
A
CONVERSATION.
ASK
EXPLODING
QUESTIONS
IN
ORDER
TO
LEAD
TO
A
FLOW
STATE.
DIG
UNDER
THE
SURFACE.
AT
SOME
POINT
YOU
GET
YOUR
INSIGHTS.
BUT
YOU
NEVER
KNOW
WHEN.
DON‘T
SACRIFICE
YOUR
CONNECTION
WITH
YOUR
INTERVIEWEE
WITH
DOCUMENTATION.
h9ps://secure.flickr.com/photos/susiepie/58339356/

12. THE
POWER
OF
‚WHY?‘
EXPOSES
THE
HABBITS.
REVEALS
THE
ABSURDITY
OF
‚BECAUSE
I
SAID
SO‘.
HELPS
TO
DISTILL
THE
ESSENCE
OF
THE
PROJECT.
h9ps://secure.flickr.com/photos/drachmann/327122302/

13. USE
THE
POWER
OF
‚WHY?‘
AT
EVERY
STAGE.
GO
FIX
THIS
WORLD‘S
PROBLEMS.
AND:
REMEMBER
TO
ALWAYS
QUESTION
THE
ASK.
h9ps://secure.flickr.com/photos/14829735@N00/202872717/

14. FURTHER
READING.
BILL
DEROUCHEY:
THE
POWER
OF
WHY
hRp://slideshare.net/billder/power-­‐of-­‐why
STEVE
PORTIGAL:
INTERVIEWING
USERS
hRp://rosenfeldmedia.com/books/interviewing-­‐users
SIMON
SINEK:
START
WITH
WHY
hRp:///www.startwithwhy.com
h9ps://secure.flickr.com/photos/38605609@N02/6816671657

15. LET‘S
HAVE
A
COFFEE.
TWITTER:
@ma6
MORE:
ma6.me