Let's Grow Strong Together
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The document outlines Taziki's marketing challenge and plan to reach their target audience in Mountain Brook, Alabama. Their plan involves using public relations, social media, and community garden projects to promote Taziki's message of empowering students and communities. Their advertising campaign will focus on the tagline "Let's Grow Strong Together" and feature a quote about Taziki's commitment to investing in the local community through their HOPE Project gardens.
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Pro bono Taproot Project--Key Messaging/Brand Strategy_SVdPtive+audit final (...
Part of a three-pronged process: This portion included: Discovery findings & Competitive audit -- for the non-profit: St. Vincent de Paul (a free dining kitchen for the East Bay/Oakland community, who has attached service programs for: Chef training, job search skills, Redux: recycling/art program, along with others & their retail/discount stores. We re-branded and gave them a new mission statement and tagline: "Neighbors helping neighbors"
( I was one of 5 team members on the project)
Courtney Hedgpeth Personal Brand Exploration
Courtney Hedgpeth is launching a podcast called "The Sice Queen" focused on lifestyle topics for millennials ages 21-54. The podcast will aim to inspire and enlighten listeners. Courtney has experience in public service and marketing. Her goals are to launch the podcast full-time in 2021, maintain a regular publishing schedule, and increase subscribers by 30% monthly by 2022. She will focus on developing her marketing, interviewing, and audio editing skills.
Social Media: You Can't Measure If You Don't Plan
You can't measure social media success if you don't plan. The document discusses planning objectives and strategies for social media, evaluating current marketing channels, identifying conversations about your brand, and developing a social media presence and engagement strategy. It then summarizes a case study where a credit union partnered with a food bank for a campaign to donate $1 for every new Facebook like, doubling their likes and raising money for meals while increasing awareness. They measured increases in likes, engagement, donations, and media coverage to determine the success of their planned social media efforts.
Marketing Portfolio for the Elements Food Group
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and editorial features in local publications through discounted rates and trades to stay within budget.
Marketing Portfolio for the Elements Food Group
The marketing manager launched several cost-effective strategies to promote Elements Kitchen including creating an online presence through social media, building local business relationships, improving search engine optimization, and securing editorial placements. These efforts led to a 21% increase in revenue within six months and 7% growth for the company the following year. The manager secured advertising, promotions, and coverage in various local publications and blogs to raise awareness of Elements Kitchen while adhering to a limited budget.
Communications Engagement and Outreach Campaign
This campaign pitch was for a hypothetical Urban Roots location in Atlanta, Georgia. This is part 1 of the project which goes into more detail about the history of the company and the targeted consumers. This project was for my advertising and media planning class.
Equip and encourage your members to invite their friends
Marketing is a tricky thing for churches. You don't want people to feel marketed to, but at the same time you want to grow your church. We explain how you can increase your members by building a community through friend to friend referrals.
2015-OBDC-Organizational-Report
This document provides an organizational report for OBDC as of May 2015. It summarizes OBDC's mission to create economic opportunity by empowering entrepreneurs through loans and business support. It highlights some of OBDC's impact statistics over the past 5-10 years, including providing over $23 million in loans to 323 businesses, creating and sustaining over 2,600 jobs. It also profiles some of OBDC's borrowers and programs in Oakland, San Francisco, and for veterans. The report concludes with an overview of OBDC's staff and supporters.
Tangoo Culture Blueprint
The values we live for here at Tangoo! What on here do you live for? Share your thoughts by commenting or applying.
Business plan power point wk3
Suzie wants a customized cake for her birthday but the store only offers limited options. The document proposes a solution of providing custom cakes in the Tampa Bay area using quality ingredients. The mission is to satisfy customers with unique cakes. The vision is to become a leading custom cake provider in Tampa Bay while staying true to core values like honesty and quality. The strategy is to inspire customers with affordable, creative cakes and commitment to quality.
FINAL WEB version BHF Community Report 2015
The document discusses the Brandywine Health Foundation's work to improve health and opportunities in the Coatesville, Pennsylvania community. It outlines the Foundation's role in funding local nonprofits, advocating for issues in Coatesville, and supporting programs around health, education, and youth development. Some key issues it focuses on include racial disparities in birth outcomes and challenges facing the local school district. The Foundation hopes to bring community members together to address problems and promote the community's strengths, such as its history during its centennial year.
Marketing_SBI_Booklet_NEW
Cultureye proposes rebranding Beth's business from "Beth's Famous Egg Rolls and Empanadas" to "Nanay's Kitchen" with the tagline "Filipino Food from the Heart". The new name positions the business as an authentic Filipino cuisine experience that will appeal to adventurous customers looking to expand their tastes. Cultureye recommends developing a new logo, website, signage and promotional materials to communicate the rebrand and tell Beth's story in order to increase awareness and sales.
Nonprofitmarking superstarbrand-maryannedersch
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Coke Ramadan Jay Chiat 2015
Ramadan marketing campaigns typically focus on sales promotions or preachiness, but fail to genuinely connect with consumers. Coke's "Open Up" campaign took a different approach by asking consumers about the challenges and difficulties of Ramadan, such as unresolved tensions, and encouraging reconciliation. They produced videos telling real stories of tensions and resolutions. This inspired people to think differently about Ramadan and resulted in Coke's most successful Ramadan campaign, increasing brand love and narrowing the market share gap with Pepsi.
Business plan power point
Suzie wants a customized cake for her birthday but the store only offers basic options. The document proposes a custom cake business that provides unique designs using quality ingredients. The business aims to become a leading custom cake provider in Tampa Bay by focusing on customer inspiration, affordability, creativity and commitment. It will target all ages and genders for occasions like birthdays and weddings through word-of-mouth, social media, and community outreach. The business forecasts annual revenue of $61,700 in its initial years from party and wedding cakes.
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Let's Grow Strong Together
- 2. Taziki’s Marketing Challenge Halley Smith, Rebecca Brown, Ryan Carpenter and Jonathan Bailey
- 3. Halley Smith Marketing Ryan Carpenter Advertising Rebecca Brown Public Relations Jonathan Bailey Broadcasting
- 5. What people need to know
- 6. Our plan Taziki’s food speaks for itself, but Taziki’s is about more than that.
- 7. SWOT
- 10. How do we reach them?
- 11. have h.o.p.e.
- 12. Public Relations
- 13. Social Media
- 17. ADVERTISING “ Here at Taziki’s, we’re known for serving quality food for the whole family, but I want to tell you about another commitment to quality that we make. At Taziki’s we understand that without you, the customer, our retaurant would not exist. That’s why we try to empower students and communities to invest in each other and grow together. It’s also the motivation behind our HOPE Project gardens. The fresh herbs we use in our restaurants are grown by students in local special education programs. We make the commitment to invest in you, our Homewood community, because you’ve invested in us. So come down to [your Birmingham] Taziki’s tonight and let’s grow strong together. ”
- 18. ADVERTISING
- 20. Media Buying
- 21. Media Buying
- 22. Flighting
- 23. The takeaway
- 24. Let’s Grow Strong Together