This presentation is the overview of the marketing campaign I used while running for the seat of Director of Alumni Relations on the Pepperdine Graziadio School of Business Senate. I am a full time 20 month student at Pepperdine Graziadio School of Business concentrating in marketing. Please enjoy the marketing techniques I used directly from the class to real life.

1. Rachel Beron’s Marketing Campaign
for Director of Alumni Relations
Pepperdine Graziadio School of
Business

2. Marketing Story
Irish Folklore says that if you follow a rainbow with
leprechauns, you will find a pot of gold at the
end of the rainbow.
Rachel Beron is your leprechaun that will assist
Graziadio students in following the rainbow (aka
the journey) to find the pot of gold (aka a
beneficial alumni connection). In essence, Rachel
Beron is YOUR Lucky Charm.

3. Poster

4. Mission Statement
Rachel Beron is dedicated to creating the bridge
between Graziadio students and beneficial
alumni connections.

5. Hashtag
#ChasefortheCharms

6. Business Cards
Front Side
Back Side

7. Marketing Team
Lulu Al-GwaizMarketing Strategist
20 Month MBA student from
Saudi Arabia
Rachel BeronThe Visionary
20 Month MBA
student from
Los Angeles
Joseph GorielGraphic Designer
20 Month MBA student
from Orange County

8. Rainbow Week
Rachel Beron took a journey with Graziadio students following the rainbow.

9. Facebook Post #1

10. Facebook Post #2

11. Facebook Post #2

12. Facebook Post #3

13. Facebook Post #3

14. Facebook Post #4

15. Facebook Post #4

16. Facebook Post #5

17. Facebook Post #5

18. Facebook Post #6

19. Facebook Post #7

20. Gold Week
Rachel Beron showed the invaluable gold coins from her pot of gold.

21. Debate Day

22. Gold Coins Giveaway
Bubble gum gold coins, business card, and leads to jobs and internships from career fair

23. Closer Look Into the Leads

25. Pot of Gold Dessert Day

26. Example of Pot of Gold Dessert
Vanilla pound cake, chocolate icing, green sprinkles, and Lucky Charms cereal! YUM!

27. Rachel Beron’s Brand
• Life Mission: “To create a life that positively
affects other people’s lives.”
– Helping fellow classmates to find a beneficial
alumni, connection, internship, and job.
– Gift giving: Being the cause of someone else’s
happiness.
– Your pain is my pain, how can we work together to
solve the situation?

28. Key Takeaways
• Market research is essential to any marketing
campaign.
• Having the right mix of members on the team
are key to a successful campaign.
• Branding myself as a student is an important
part of Business School.
• Time (before and during marketing campaign)
and Budget are essential to a successful
campaign.

29. Thank you for your time!
Rachel Beron
Rachel.Beron@Pepperdine.edu
310-850-2253
MBA student from Pepperdine Graziadio School
of Business