The document outlines a social media campaign called #MissionToMilk to raise awareness and donations for a food bank. It recommends developing a cohesive social media strategy using platforms like Facebook and Twitter, engaging influencers, and measuring campaign progress through analytics. It also suggests finding a social media intern, typically a college student, to help implement the strategies to accomplish the goals of the campaign at minimal cost.

2. WHY MISSION TO MILK?
Source: milklife.com

3. PURPOSE OF MISSION TO MILK
• Raise awareness of Heartland Hope
Mission
• Engage relevant community members
• Drive overall milk and food donations

4. METHOD TO MISSION SUCCESS
• Develop cohesive social media campaign
• Connect with influencers
• Measure campaign progress
• Build partnerships and community

5. #MISSIONTOMILK
• Include #missiontomilk in posts across all media platforms
• Localize Great American Milk Drive strategy
• Maintain consistent message to emphasize mission

6. FIRST STOP? FACEBOOK.
Your Facebook page is your first impression!

7. BOOSTING POSTS ON FACEBOOK

8. PERSONALIZE YOUR CONTENT
P E R S O N A L P H O T O S T O C K P H O T O

9. HASHTAG #MISSIONTOMILK

10. EXPAND SOCIAL MEDIA USE WITH TWITTER
• Quick, simple, reach a huge amount of people
• Complementary to Facebook
• Hashtags, Retweets & Follows – Oh, my!

11. USE TWITTER TO YOUR ADVANTAGE
• Easy way to reach out to media platforms and people in the
metro area
• Encourage others to use #missiontomilk
• Fundraiser or event example

12. SCHEDULE TWEETS AT YOUR CONVENIENCE
• Scheduling platforms to use
• Hootsuite
• Tweetdeck

13. ANALYTICS
• May sound like a scary term, but it’s completely doable!
• Plenty of free tools available
• Important, necessary task
• Organizations must measure success of social mediums

14. ALEXA.COM
• Measures the Web traffic, ranking & more for websites

15. TOPSY.COM
• Maintains complete list of tweets, draws insights from
conversations and trends on sites like Twitter and Google+

16. FACEBOOK ANALYTICS

17. FACEBOOK ANALYTICS

18. HOW DO WE ACCOMPLISH ALL OF THIS?
Social media internship
 Organizations need social media
 Time & energy does not fall on existing employees
 Can utilize all discussed social strategies

19. HOW TO FIND AN INTERN
Service Learning Academy
• Works with nonprofits
• Works alongside students interested in civic engagement

20. HOW TO FIND AN INTERN
Office of Civic & Social Responsibility
• Values the importance of volunteerism
• Additional resource for students who want to pursue careers in
this field

22. INVESTMENT
Minimal, if not free
• Civic-minded students are not hard to find at UNO!
• A small stipend is always appreciated
Food for thought…
Millennials are most civic-minded group of individuals since the 1930s &
1940s!

23. IN SUMMARY
• #missiontomilk campaign to be used across social media platforms
• Twitter, Facebook & analytics are crucial to success
• Internship program
• College student who is "fluent" in social media