The presentation by Einar Ingebrigtsen focuses on maximizing business value through Domain Driven Design (DDD), concrete patterns like CQRS and MVVM, and the Bifrost framework that supports these methodologies. It discusses challenges in aligning technical implementations with business needs and emphasizes the importance of agile practices, creative collaboration, and iterative development. The framework aims to simplify application development while ensuring that developers understand and deliver the core business objectives.