SlideShare a Scribd company logo
Real time to plan and organise
event was 8 weeks
Process followed
- Select Date
- Send Requests For Venue Costs
- Select Venue
Point of improvement
- Create Invitation List
- Invite
The Day Before The Event
Not many participents had confirmed
attendance.
Spent most of day calling old, and (NEW)
contacts if they could attend
Participent Commitment level
was LOW!
Target was 20 confirmed corporate
attendees

We reached 8 who said they would bring a collegue....!!
Day Of The Event
Woke Up To 3 SMS
message...
Sorry David, I am Unable to Attend...
Sorry David, I have Another Urgent Appointment....
Sorry, I can not get out of the office today....
Days Potential Guest total was
already reduced to 5 (+1's)...

I was starting to get
Very Nervous!!
Toastmasters Start To
Arrive...
On Queue the event start time
arrived, and passed....
NO CORPORATE GUESTS
HAD TURNED UP!!!!
WHAT Had Happened!
I sent out SMS messages to each
of the confirmed recipients...
”Hi, did you have difficulty
finding the location? -David-”

THEN I WAITED FOR
REPLIES....
FIRST Guest replies...
”I am running late. Will arrive in 10 mins, Is it OK to turn
up late?”
YES! I reply...
First Guest ARRIVES at the event...!!

** SUCCESS**
More Guest start to arrive
SLOWLY during the day...
At
2

pm

I got 2 SMS saying they just
woke up!!
[ Entreprenuers, have different schedules... ]
STATS:3 Corporate Guests
3 Toastmaster Entreprenuers
2 District Representatives
Results:
1x Potential Demo Meeting
3x Potential New
Toastmasters
Self Event Evaluation:In total approximately 80-100 people in corporate
positions were informed of the event.
Most just asked for information to be emailed to
them, and they will get back to us.
Surpirse... mostly we never heard from them
again!
Commitment level was DRASTICALLY LOW,
even within Toastmasters own network of trusted
friends.
The value add message was either
too weak, or not clear enough!
Even the people we did get to commit,
did not eventually show up.
This was also the experience previously
in NICE a year ago.
Unfortunately in NICE's experience,
they did not get a single guest turn-up.
Positive Take Aways:www.eventbright.co.uk ticketing system worked
well.

Professional Feel and Intuitive event management tool.
The appreciation of what it takes
to create a high quality, high level
event in a short amount of time.
I felt the time restriction was not
too crazy, but a bit of additional
help early in the project would of
been a better option.
The event has started a dialogue
with corporations.
Even if they did not attend this first
event. I have already been asked
about the next time.
A big thankyou to my small and
dedicated team, plus all the
supportive Toastmasters of Area
G5.

MISSION ACCOMPLISHED

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Toastmasters International First Movers ADVANTAGE Corporate summit - Lessons learnt POST event

  • 1.
  • 2. Real time to plan and organise event was 8 weeks
  • 3. Process followed - Select Date - Send Requests For Venue Costs - Select Venue Point of improvement - Create Invitation List - Invite
  • 4. The Day Before The Event
  • 5. Not many participents had confirmed attendance. Spent most of day calling old, and (NEW) contacts if they could attend
  • 7. Target was 20 confirmed corporate attendees We reached 8 who said they would bring a collegue....!!
  • 8. Day Of The Event
  • 9. Woke Up To 3 SMS message... Sorry David, I am Unable to Attend... Sorry David, I have Another Urgent Appointment.... Sorry, I can not get out of the office today....
  • 10. Days Potential Guest total was already reduced to 5 (+1's)... I was starting to get Very Nervous!!
  • 12. On Queue the event start time arrived, and passed.... NO CORPORATE GUESTS HAD TURNED UP!!!!
  • 14. I sent out SMS messages to each of the confirmed recipients... ”Hi, did you have difficulty finding the location? -David-” THEN I WAITED FOR REPLIES....
  • 15. FIRST Guest replies... ”I am running late. Will arrive in 10 mins, Is it OK to turn up late?” YES! I reply... First Guest ARRIVES at the event...!! ** SUCCESS**
  • 16. More Guest start to arrive SLOWLY during the day... At 2 pm I got 2 SMS saying they just woke up!! [ Entreprenuers, have different schedules... ]
  • 17. STATS:3 Corporate Guests 3 Toastmaster Entreprenuers 2 District Representatives Results: 1x Potential Demo Meeting 3x Potential New Toastmasters
  • 18. Self Event Evaluation:In total approximately 80-100 people in corporate positions were informed of the event. Most just asked for information to be emailed to them, and they will get back to us. Surpirse... mostly we never heard from them again!
  • 19. Commitment level was DRASTICALLY LOW, even within Toastmasters own network of trusted friends. The value add message was either too weak, or not clear enough!
  • 20. Even the people we did get to commit, did not eventually show up. This was also the experience previously in NICE a year ago. Unfortunately in NICE's experience, they did not get a single guest turn-up.
  • 21. Positive Take Aways:www.eventbright.co.uk ticketing system worked well. Professional Feel and Intuitive event management tool.
  • 22. The appreciation of what it takes to create a high quality, high level event in a short amount of time. I felt the time restriction was not too crazy, but a bit of additional help early in the project would of been a better option. The event has started a dialogue with corporations. Even if they did not attend this first event. I have already been asked about the next time. A big thankyou to my small and dedicated team, plus all the supportive Toastmasters of Area G5. MISSION ACCOMPLISHED