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T H E S T A T E O F
C R E A T I V E
T E C H N O L O G Y
• 2 0 1 7 •
Presented by
TBD Labs
Presented by
TBD Labs
HELLO
W e a t T B D L a b s k n o w t w o t h i n g s a b o u t
C r e a t i v e T e c h n o l o g i s t s .
1 . T h e y h ...
T H E T E C H
S H I F T I N G F R O M D E V E L O P M E N T
T O N E W R E A L I T I E S  
W H A T C T ' S
W O R K O N
14%
28%
42%
56%
70%
V
R
A
R
Exp
D
esignInstallations
H
ardw
are
U
X
D
esign
U
ID
esignFrontEnd...
W H A T C T ' S T H I N K T H E Y ' L L
W O R K O N I N 3 - 5
Y E A R S
14%
28%
42%
V
R
A
R
Exp
D
esignInstallations
H
ard...
3 D P R I N T E R / A D O B E I L L U S T R A O R / A T O M / B A L S A M I Q / B O O T S T R A P /
C E R O S / C I N E M ...
T H E R O L E
" C R E A T I V E T E C H N O L O G Y S H O U L D N ' T B E
T A C K E D O N A T T H E E N D O F A N
E X I S ...
25%
50%
75%
100%
K
icking
O
ff
Strategizing
C
oncepting
Prototyping
Presenting
Scoping
Executing
0%
P A R T S O F T H E
P ...
P A R T S O F T H E
P R O C E S S T H A T C T ' S
W A N T T O B E I N V O L V E D I N
25%
50%
75%
100%
K
icking
O
ff
Strat...
" ( T H E R E ' S A W O R R Y )
T H A T D E S I G N E R S A N D
U S E R E X P E R I E N C E
E X P E R T S L O S E C O N T ...
T H E ( M I S ) U N D E R S T A N D I N G
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B R E A K S A N D T H E N ...
H O W W E L L D O
C O - W O R K E R S
U N D E R S T A N D C T
Mostly Don't
37%
Fifty-Fifty
41%
Mostly
7%
Completely
5% Not...
" T H A T O U R I D E A S
A R E ' W A Y T O O
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E V E N W H E N T H E Y
A R E N ' T . "
" C R ...
" T O S E E
T E C H N O L O G Y
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A N D N O T A
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C O N S T R A I N ...
T H E F A V O R I T E S
F R O M A G E N C I E S T O T W E E T E R S
I N S P I R A T I O N
& E D U C A T I O N
A B D U Z E E D O / A C T I V A T I O N S I D E A S / A D A F R U I T / A R D U ...
T W E E T E R S
@ A A R O N I @ A A R O N K O B L I N @ A D A M C O N N O R
@ A N D R E W V O R S T E R @ A U S T I N K L ...
A G E N C I E S &
C O M P A N I E S
D A I L Y T O U S L E S J O U R S / 2 X 4 / A C T I V E T H E O R Y / A D O B E / A M ...
C O N F E R E N C E S
& E V E N T S
A I G A / A P P L E K E Y N O T E / A U G M E N T E D W O R L D E X P O / C & C /
C E ...
T H E N I T T Y G R I T T Y
A S N A P S H O T O F R E S P O N D E N T S  
Female
19%
Male
81%
US
61%
UK
8%
France
27%
Canada
2%
Argentina
2%
G E N D E R
L O C A T I O N
T I M E S P E N T O N
B I L L A B L E W O R K
S I M I L A R I T Y O F
W O R K C O M P A R E D
T O W O R K
R E C R U I T E ...
Tech Vendor
10%
Consultancy
12%
Media Agency
5%
Other
14%
Ad Agency
59%
Two-Five
38%
Six-Ten
26%
Eleven-Fifteen
17%
Sixtee...
S A T I S F A C T I O N
W I T H S A L A R Y
L I K E L I H O O D O F
C H A N G I N G J O B S
T H I S Y E A R
Mostly
27%
Fif...
T H A N K S !
T B D L A B S
A B O U T
U S
W E A R E M A K E R S O F
I O T - E N A B L E D M A R K E T I N G
A S T H E P H Y S I C A L A N D D I G I T ...
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The State of Creative Technology - 2017

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Published on

We at TBD Labs know two things about Creative Technologists.

1. They have a wealth of ability.
2. This wealth isn't well-understood.

This survey is our own geeky-way of broaching the problem. With over forty Creative Technologists responding, the results add clarity, but, more so, we hope it sparks conversation.

Please let us know what you think. We plan on making the survey an annual occurrence.

TBDLabs.nyc

Published in: Technology
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The State of Creative Technology - 2017

  1. 1. T H E S T A T E O F C R E A T I V E T E C H N O L O G Y • 2 0 1 7 • Presented by TBD Labs Presented by TBD Labs
  2. 2. HELLO W e a t T B D L a b s k n o w t w o t h i n g s a b o u t C r e a t i v e T e c h n o l o g i s t s . 1 . T h e y h a v e a w e a l t h o f a b i l i t y . 2 . T h i s w e a l t h i s n ' t w e l l - u n d e r s t o o d . T h i s s u r v e y i s o u r o w n g e e k y - w a y o f b r o a c h i n g t h e p r o b l e m . W i t h o v e r f o r t y C r e a t i v e T e c h n o l o g i s t s r e s p o n d i n g , t h e r e s u l t s a d d c l a r i t y , b u t , m o r e s o , w e h o p e i t s p a r k s c o n v e r s a t i o n . P l e a s e l e t u s k n o w w h a t y o u t h i n k . W e p l a n o n m a k i n g t h e s u r v e y a n a n n u a l o c c u r r e n c e . S a m J o s e p h C o - F o u n d e r , C C O T B D L a b s . n y c J o n S p o o n e r C o - F o u n d e r , C T O
  3. 3. T H E T E C H S H I F T I N G F R O M D E V E L O P M E N T T O N E W R E A L I T I E S  
  4. 4. W H A T C T ' S W O R K O N 14% 28% 42% 56% 70% V R A R Exp D esignInstallations H ardw are U X D esign U ID esignFrontEnd D evBack End D ev 0%
  5. 5. W H A T C T ' S T H I N K T H E Y ' L L W O R K O N I N 3 - 5 Y E A R S 14% 28% 42% V R A R Exp D esignInstallations H ardw are U X D esign U ID esign 56% 70% FrontEnd D evBack End D ev 0% +32 +33 +18 +11 -3 -9 -16 -25 -12
  6. 6. 3 D P R I N T E R / A D O B E I L L U S T R A O R / A T O M / B A L S A M I Q / B O O T S T R A P / C E R O S / C I N E M A 4 D / E L E C T R O N / F I G M A + F R A M E R / F L A S K / H T M L 5 / K E Y N O T E / O M N I G R A F F L E / S U B L I M E T E X T I D E / U N R E A L E N G I N E A D O B E X D / A X U R E / M A X M S P / O R I G A M I R E A C T / S K E T C H I N V I S I O N / J A V A S C R I P T / N O D E . J S / X C O D E O P E N F R A M E W O R K S / R A S P B E R R Y P I P R O C E S S I N G / U N I T Y A R D U I N O F A V O R I T E P R O T O T Y P I N G T O O L S
  7. 7. T H E R O L E " C R E A T I V E T E C H N O L O G Y S H O U L D N ' T B E T A C K E D O N A T T H E E N D O F A N E X I S T I N G I D E A "
  8. 8. 25% 50% 75% 100% K icking O ff Strategizing C oncepting Prototyping Presenting Scoping Executing 0% P A R T S O F T H E P R O C E S S T H A T C T ' S A R E I N V O L V E D I N
  9. 9. P A R T S O F T H E P R O C E S S T H A T C T ' S W A N T T O B E I N V O L V E D I N 25% 50% 75% 100% K icking O ff Strategizing C oncepting Prototyping Presenting Scoping Executing 0% +15% +33% +5% +2% +14% -3% -17%
  10. 10. " ( T H E R E ' S A W O R R Y ) T H A T D E S I G N E R S A N D U S E R E X P E R I E N C E E X P E R T S L O S E C O N T R O L O F T H E P R O C E S S W H E N L E V E R A G I N G N E W C R E A T I V E T E C H N O L O G I E S . " " G E N E R A L L Y W E A R E B R I E F E D L A T E I N T H E G A M E , A F T E R A N I D E A O R C O N C E P T H A S B E E N S E T T L E D B Y T H O S E W H O H A V E M I N I M A L K N O W L E D G E O F H O W B E S T T O U S E U S . " W H E R E A R E T H E H O L D U P S " I F Y O U A R E W O R K I N G I N A T R U L Y M U L T I - D I S C I P L I N A R Y T E A M , Y O U ' R E D I R E C T I N G   F I V E   D I S T I N C T D I S C I P L I N E S W I T H T H E I R O W N L A N G U A G E , C U L T U R E , S K I L L S E T S A N D W O R K F L O W S T O W A R D S A C O M M O N D E L I V E R Y . I T ' S V E R Y I M P O R T A N T F O R S O M E O N E A T T H E T O P T O U N D E R S T A N D T H E L A N G U A G E A N D M O V E P R O J E C T S T O W A R D S A D E F I N A B L E G O A L A N D V I S I O N . " " C O M M U N I C A T I N G M Y R O L E … J O B T I T L E I S S T I L L A M B I G U O U S . "
  11. 11. T H E ( M I S ) U N D E R S T A N D I N G " T H E Y T H I N K   W E B U I L D S T U F F T H A T B R E A K S A N D T H E N G O E S I N T H E T R A S H . "
  12. 12. H O W W E L L D O C O - W O R K E R S U N D E R S T A N D C T Mostly Don't 37% Fifty-Fifty 41% Mostly 7% Completely 5% Not At All 10%
  13. 13. " T H A T O U R I D E A S A R E ' W A Y T O O D I F F I C U L T T O D O ' , E V E N W H E N T H E Y A R E N ' T . " " C R E A T I V E S T H I N K I ' M A L W A Y S G O I N G T O P R O P O S E T E C H N O L O G Y A S A S O L U T I O N T O A P R O B L E M . " " T H A T W E A R E A I M L E S S P R E T E N D - G I N E E R S W H O C A N O N L Y P R O D U C E W A C K Y , L E F T - F I E L D E D I D E A S T H A T N E V E R G O I N T O P R O D U C T I O N . " W H A T A R E T H E M I S U N D E R S T A N D I N G S " I T H I N K S O M E T I M E S W E M I G H T A S S U M E T E C H N O L O G Y C A N S O L V E A L L T H E P R O B L E M S B U T T H E Y A L W A Y S N E E D H U M A N I N T E R V E N T I O N , T R O U B L E S H O O T I N G , P L A N N I N G A N D M O R E . S O S O M E T I M E S B U Y I N G A N E W P I E C E O F E Q U I P M E N T O N L Y S O L V E S S O M E O F Y O U R P R O B L E M S . I T M I G H T E V E N E N D U P C R E A T I N G N E W E R P R O B L E M S T H A T W E D O N ' T A N T I C I P A T E . "   " T H E C R E A T I V E T E A M T H I N K S I C A N T E L E P O R T T H I N G S . M O N E Y P E O P L E T H I N K I T I S G O I N G T O B E C H E A P . "
  14. 14. " T O S E E T E C H N O L O G Y I S A S O U R C E O F C R E A T I V I T Y A N D N O T A S O U R C E O F C O N S T R A I N T S " " T H E P O L I T I C S O F O W N E R S H I P O F I D E A S A R E A L S O P R O B L E M A T I C . I D E A S T H A T O R I G I N A T E W I T H M E A R E S E E N T H R O U G H T O E X E C U T I O N B Y T R A D I T I O N A L C R E A T I V E S . " W H E R E A R E T H E O P P O R T U N I T I E S " C R E A T I V E S D O N ' T A C C E P T A C T A S A T H I N K E R … U N D E R S T A N D T H A T I C A N H A V E A N I D E A "
  15. 15. T H E F A V O R I T E S F R O M A G E N C I E S T O T W E E T E R S
  16. 16. I N S P I R A T I O N & E D U C A T I O N A B D U Z E E D O / A C T I V A T I O N S I D E A S / A D A F R U I T / A R D U I N O . C C / A W W W A R D S / B E H A N C E / B O R E D P A N D A . C O M / C A N N E S / C O . C R E A T E / C O D E P E N / C O D R O P S / C O R E 7 7 / C O U R S E R A / C R E A T I V E A P P L I C A T I O N S / C R E A T I V E A P P S / D E S I G N E R N E W S / D I G G / D R I B B B L E / N N G / E Y E O / F A B L A B S / F A S T C O M P A N Y / F I R S T R O U N D / F L I P B O A R D / F U B I Z / G O O G L E / G O O G L E P L A Y S T O R E / A P P L E A P P S T O R E / H A C K A D A Y / H A C K E R N E W S / I N S T A G R A M / I N S T R U C T U A B L E S / L Y N D A / M A K E R M A G A Z I N E / M A K E Z E I N / M A K I N G A N D M A K E B E L I E V E / M E D I U M / M E G A M A K E R P O D C A S T / M I T T E C H R E V I E W / M O B I L E M A R K E T E R / N Y C M U S E U M S / N Y U I T P / P A N D A / P I N T E R E S T / P R O J E C T I O N S I N N O V A T I O N S / P R O S T E T I C K N O W L E D G E / P S F K / S C H O O L O F M A C H I N E S / S C I - F I M O V I E S / S T A C K O V E R F L O W / S T O R E W I N D O W S / S X S W / T E C H B L O G S / T H E F W A / T H E S U B W A Y / T H E A T E R / M U S E U M / T R E E H O U S E / T W I T T E R / U D E M Y / U X R E P U B L I C / V I C E / W I R E D / Y O U T U B E
  17. 17. T W E E T E R S @ A A R O N I @ A A R O N K O B L I N @ A D A M C O N N O R @ A N D R E W V O R S T E R @ A U S T I N K L E O N @ C A N H E A D S @ C A S U A L E F F E C T S @ D A I T O M A N A B E @ E L O N M U S K @ E R O V A @ G O L A N @ I A M C R A I G P I C K A R D @ I A M D E V L O P E R @ I S H I I _ M I T @ I V A N L E F O U @ J A S O N D O E S T U F F @ J E R T H O R P @ J O I @ J U S T I N M A L L E R @ K C I M C @ M A T H E M A G I E @ M I M I _ S O N @ M R D O O B @ S A M S Y Y Y Y @ S C A N L I M E @ S E B _ L Y @ S H I F F M A N @ S W I F T O N S E C U R I T Y @ T A R G Z @ W E S B O S @ Z A C H L I E B E R M A N
  18. 18. A G E N C I E S & C O M P A N I E S D A I L Y T O U S L E S J O U R S / 2 X 4 / A C T I V E T H E O R Y / A D O B E / A M A Z O N / A P P L E / A R T & C A R P E N T R Y / A R T C O M / A U T O M A T T I C / A V & C / B B D O / B E R G / B I G S P A C E S H I P / B L U E C A D E T / B R E A K F A S T N Y C / B R E E L / B R O O K L Y N M O D E L W O R K S / B U F F E R / B U Z Z M A N / C O K E / C O L L I N S / D I S N E Y R E S E A R C H / D O M I N O E S / D R O G A 5 / F A K E L O V E / F I E L D R A N D O M / F I E L D . I O / F I R S T B O R N / F O R E F A R T H E R S / F R O G D E S I G N / G I A N T A N T / G O O G L E / G O O G L E Z O O / G R E E N F I S H L A B S / H U G E / I D E O / I N T E L / I N V I S I O N / J A M E S P A T T E N / L A V I A T H A N / M S S N G P E C E S / M A K E M E P U L S E / M I C R O S O F T / M I D N I G H T C O M M E R C I A L / N O R T H K I N G D O M / O B S C U R A D I G I T A L / O F F I C E F O R C R E A T I V E R E S E A R C H / O G I L V Y / O N F O R M A T I V E / P E N T A G R A M / P L A Y M I D / P O T I O N / P U N C H D R U N K / R A A / R E D P A P E R H E A R T / R G A / S O S O L I M I T E D / T A C O B E L L / T E L L A R T / T H A T A G E N C Y / T H I N K M O D O / T O M O R R O W L A B / T O O L O F N A / U N I T 9 / U N I V E R S A L E V E R Y T H I N G / U S T W O / W E A R E S O C I A L / W I E D E N + K E N N E D Y / W I T H I N
  19. 19. C O N F E R E N C E S & E V E N T S A I G A / A P P L E K E Y N O T E / A U G M E N T E D W O R L D E X P O / C & C / C E S / D A W / D I S / D R E A M F O R C E / E Y E - O / F U T U R E N S E I N E / G A / G O O G L E D E V E L O P E R / G O O G L E . I O / H A C K E R S P A C E S / H A C K I N G A R T S A T M I T / H Y B R I D C I T Y / I C A D / I N S T I N T / I S E A / I T P / I X D A / J S C O N F / K I K K / L A C / M A K E R F A I R E / M A T H E N C O U N T E R S / M E D I A C I T Y / M E E T U P S / M O M A T H / M O O G F E S T / M U T E K / N A B / N A M M / N I M E / O F F F F E S T I V A L / O R I G A M I C O N V E N T I O N S / P I O N E E R W O R K S / P O P T E C H / R E A S O N S . T O / R E S O N A T E / S C H O O L O F P O E T I C C O M P U T A T I O N / S U N D A N C E / T E D X / T H O U G H T W O R K S / U N I T E / V I V A T E C H / W M C / W O R D C A M P S
  20. 20. T H E N I T T Y G R I T T Y A S N A P S H O T O F R E S P O N D E N T S  
  21. 21. Female 19% Male 81% US 61% UK 8% France 27% Canada 2% Argentina 2% G E N D E R L O C A T I O N
  22. 22. T I M E S P E N T O N B I L L A B L E W O R K S I M I L A R I T Y O F W O R K C O M P A R E D T O W O R K R E C R U I T E D F O R 1/4 23% 1/2 30% 3/4 36% All 9% None 2% Mostly 17% Fifty-Fifty 46% Somewhat 20% Not At All 12% Very 5%
  23. 23. Tech Vendor 10% Consultancy 12% Media Agency 5% Other 14% Ad Agency 59% Two-Five 38% Six-Ten 26% Eleven-Fifteen 17% Sixteen-Twenty 12% Thirty Plus 2% One 5% C U R R E N T E M P L O Y E R Y E A R S O F E X P E R I E N C E
  24. 24. S A T I S F A C T I O N W I T H S A L A R Y L I K E L I H O O D O F C H A N G I N G J O B S T H I S Y E A R Mostly 27% Fifty-Fifty 32% Somewhat 18% Not At All 5% Very 18% Mostly 20% Fifty-Fifty 17% Somewhat 15% Not At All 12% Very 37%
  25. 25. T H A N K S ! T B D L A B S
  26. 26. A B O U T U S W E A R E M A K E R S O F I O T - E N A B L E D M A R K E T I N G A S T H E P H Y S I C A L A N D D I G I T A L W O R L D S M E R G E , T H E R E ' S A S H I F T F R O M C O M M U N I C A T I N G P R O D U C T S A N D S E R V I C E S T O P R O D U C T S A N D S E R V I C E S C O M M U N I C A T I N G . T B D L A B S H E L P S B R A N D S T A K E A D V A N T A G E O F T H I S N E W W O R L D B Y C R E A T I N G U N E X P E C T E D A N D U S E F U L P H Y S I C A L - T O - D I G I T A L A C T I V A T I O N S . W H E T H E R I T I S A R E A L W O R L D E X P E R I E N C E O R P R O D U C T D E M O N S T R A T I O N , W E A R E H E R E T O H E L P Y O U N A V I G A T E T H I S E M E R G I N G S P A C E . L E A R N M O R E A T T B D L A B S . N Y C

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