The document outlines the E3 Challenge for developing a social media marketing campaign for Special Event Boot Camp. It provides guidance on selecting 3 social media tools, creating a Twitter account for each team, and strategies for engaging on various platforms like Twitter, Facebook, YouTube, blogs and more. The goal is to share content, network, monitor discussions and build the community for the Special Event Boot Camp.

1. SOCIAL M EDIA
The Event Plan for E3 Challenge
Carol M oxam CSEP
,
First Sergeant
Special Event Boot Camp

2. The E3 Challenge
Goal:
Develop Social Media Marketing
Campaign for Special Event Boot Camp
Action:
• Select 3 Social Media Tools
• Each team has Twitter URL

3. Social Media Strategy
• Where to participate
• Who to target
• What content to create
• Marketing & Business Innovation

4. Power of The Punch
• Share
• Network
• Lifestream/ Microblog
• Review (Engage)
• User Generated Content/ Participation
• Watch/ Monitor

5. The Army
• Audio –iTunes, Podcasts
• Video –YouTube, iTunes, Podcasts,
• Photos –Flickr
•W ritten –Blogs, Facebook, Twitter,
LinkedIn, SM Em
S, ail
• Base –Facebook, LinkedIn, Ning, Bebo,
M ySpace
• Other –Google Juice, Hash Tags, Tags

6. Listen
LISTEN

8. E3 Twitter Team URL
• Every team receives a Twitter account
• Use your team name for the Challenge as
your URL

9. @eventbootcamp
Know the lingo!
DM RT
tinyurl
#followfriday

10. Upload a picture

11. TweetDeck

13. CONTRIBUTE!

14. Follow interesting people

15. Twitter Conference
#eventprofs
Mondays - 9:00 p.m. to 10:00 p.m.
Thursdays - 12:00 p.m. to 1:00 p.m.

17. Facebook the Event Tool
• Updated Information & Feeds
• Group Special Event Boot Camp
• Event Groups

18. Facebook Tools
• Create an Event
• Streamline Updates
• Photo Posting
• Note Sharing

19. Share You Event Photos

20. Twitter Tools to Select From
TwtVite
TwtPoll
(Consider as one tool for Marketing Plan)

22. Polls

24. You Tube

25. Blogging
• Cocktail of Venues
• Crowd-source
Conference Agendas
• Seek the Path of Least
Resistance
Posted by Ramesh Sambasivan on March 31, 2009 at 1:35am in Tricks of the Trade

26. www.blog.com
www.ready2spark.com

27. Post Rank
www.postrank.com
Blog Manager

28. Second Life
3D Virtual World Community

29. Event Registration/Invitations

30. Wild Fire
*SEBC to provide prize for this
The Team at Wildfire Promotion Builder
Website: http://www.WildfireApp.com
Follow us: http://www.twitter.com/wildfireapp
Become a Fan: http://
www.facebook.com/wildfireinteractive

33. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide Honest and
and
real value transparent
participate

34. Event Peeps
www.eventpeeps.com
Canadian Peeps

35. InSocialMedia.com
InSocialMedia.com

40. Crowdsourcing
• Dell Idea Storm
• 10,000 ideas
• 80,000 comments since Feb 2007

41. An exam ple:
The Event: Pay it Backwards
www.dailychallenge.org

42. The Challenge
• FUNdraiser
• World Record
• Unite the Community

43. The Social Network

44. The Charity

45. Facebook

46. Invite, Share, Join,Celebrate
#pibto

47. Video Share
http://www.youtube.com/watch?v=vpkfsyUaxww

48. Photo Share

49. @relayforlife
@Relay for Life

50. My Community
• League of Rock
• Event Peeps
• Facebook
• Phone
• In Person

51. Share You Event Photos

52. Measurement

53. Special Event Boot Camp
E3 Challenge
• Build It
• Practice It
• Share It
• Challenge It
• Affiliate It
• Be it
• Have fun with Us!

54. Carol Moxam
Special Event Boot Camp
@ eventbootcamp
carol@ specialeventbootcamp.com
katie@ specialeventbootcamp.com
416-616-6670
LET’ PLAY TOGETHER
S